Overview and Future Plans 2012-2013
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In the present context of globalization, the
demand for skilled and multi-skilled workers
has increased.
Therefore in the context of developing
countries, such as India, there is a critical
need for quality skill development &
training.
Between now and 2025 over 250 million
young people will enter the Indian
workforce. (ISB Insight, Volume 9, Issue 3)
Only 5% of youth aged 20-24 have obtained
vocational skills through a formal training
system (GoI, Press Information Bureau)
In order to prepare youth for the demands
of the job market, India needs to:
 Expand vocational training and skill
development for high growth sectors.
 Set standards for training to ensure
quality and provide accountability.
To create sustainable
programs for training
and retraining of youth
for employability or
entrepreneurship
including vocational
skilling, job placement
and the creation of
enterprises.
Pratham
Institute
Internal
Capacity
Building
Vocational
Training
Industry
Specific
Training
Employment
Readiness
Training
Education for
Education for
Read India
Volunteers
Employment
Readiness for
Non-volunteers
This presentation focuses on the Vocational Training wing under Pratham Institute
Industry-Specific
Vocational Training
Target Profile
Youth Trained in
2011-2012
Program
Description
Locations
Employment Readiness Training
Youth from semi-urban &
rural areas.
Volunteers
Read India youth volunteers
teachers from rural, urban
and semi-urban areas.
Non-Volunteers
Potential youth
entrepreneurs and students
from mainly rural and slum
areas.
1,200 trainees
45,000 Read India volunteers.
2,000 trainees
Industry Specific Training in
different sectors such as
Construction, Hospitality,
Automobiles and Nursing.
Digital Literacy, Education and Soft Skills Training, Beautician
Training, Hardware Training, Tailoring, Desktop Publishing
and Tally.
Maharashtra, Andhra
Pradesh, Chhattisgarh,
Rajasthan, Bihar, Madhya
Pradesh.
17 States across India
Maharashtra, Chhattisgarh,
Madhya Pradesh.
 Rekha always dreamt of a career in IT, but being the eldest
of 7 children, she could not afford access higher education.
 She learned about Education for Education (EFE)’s digital
literacy program and upon completion of the training
became an Entrepreneur in her rural village in Rajasthan.
 She soon became the highest performing EFE Entrepreneur
in the state, and was given space to run her center by the
Gram-Sarpanch,.
 She is committed to social responsibility, understanding
the shortcomings of students like herself; she charges her
students on a range of Rs. 200-1,000 based on affordability.
 She is now a familiar face “Rekha Didi” in her village, and is
committed to helping EFE spread.
 Rekha now dreams of opening a successful computer
center of her own, once the agreement with Pratham ends.
“I am very proud to be supporting my family financially
and helping students like me.”
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Kalpesh was born in a slum in Govandi,
Mumbai.
He was orphaned at the age of 11, leaving
him and his two brothers in the care of his
grandmother.
He planned to take up a job to help the
family on completion of Grade 10, however
faced difficulties in gaining employment.
 His grandmother met a Pratham
mobilizer and enrolled him in the
Foundation Employment Readiness
Course.
 The course has helped him improve his
English, Math & Computer Skills.
 Through the course he has also made
new friends, and sought counseling
and advise from center staff;
developing him into a confident young
man.
 On completion of the foundation
course with Pratham, Kalpesh got a job
as an Office Assistant in the election
department of MMC.
 He now earns a stipend of Rs. 4,500 a
month, and is not only self-reliant, but
is able to help support his family.
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To improve the income
generation opportunities of
youth.
To Provide industry-specific
training to unemployed and
underemployed youth.
To meet the labor demands of
high-growth sectors in India.
To provide vocational training as
an alternative to formal
education.
To help youth build confidence
and develop the soft skills
needed to succeed in the
professional world.
Courses
Masonry, Barbending, Formwork/Carpentry
Duration: 3 months
Number of Centers: 2
Location: Maharashtra
Knowledge/Placement Partner: L&T
Registration: Under the Skill Development
Initiative Scheme
Eligibility Criteria:
Minimum 5th-9th pass
Age 18-30
Course Fees:
Registration – Rs. 500
Meals + Accommodation – Rs. 3,000
 Students get a stipend of Rs. 3,750 on
successful completion of 3 months training
(i.e. Rs.50/- per day)
Courses: Bakery, F&B & Housekeeping
Duration: 3 months
Number of Centers: 7
Location: Maharashtra, Chhattisgarh,
Rajasthan & Andhra Pradesh
Knowledge Partner: Taj Group
Placement Partners: Taj, IHM Aurangabad,
Best Western, Mirador and many others.
Registration: Under the Skill Development
Initiative Scheme
Eligibility Criteria:
Minimum 8th Pass
Age 18-30
 Fees structure:
Course Fees – Rs. 10,000
Accommodation – Free , Foods – 4,500
Upfront payment – Fees - Rs. 3,000
Foods – Rs. 4,500
Remaining fees in a monthly installments
Perrcentage
Percentage of Students Placed
100
90
80
70
60
50
40
30
20
10
0
99
98
53
1st
Quarter
100
90
A structured
centralized
placement team was
put in place
2nd
Quarter
3rd
Quarter
2011
4th
Quarter
% Students Placed
1st
Quarter
2012
12
Courses: Motor Mechanical for Heavy
Vehicles, Light Vehicles & Driving
Duration: 4 months
Number of Centers: 2
Location: (Kolhapur) Maharashtra, (Bina)
Madhya Pradesh
Knowledge Partner: BPCL, Tata Motors (In
Process)
Placement: Local Auto Service Centers &
Garages
Eligibility Criteria:
Minimum 4th Pass
Age 18-30
 Course Fees – a) Motor Mechanic - Rs.
7,500 + Meals & Accommodation – (3
months)
b) Driving - Rs. 2,000 (1-Month, Licence
charges Extra)
Courses: Bedside Assistant
Duration: 3 months
Classroom Training – 1 month
Practical Training (hospital/nursing home) – 2
months
Number of Centers: 2
Location: Maharashtra,
Knowledge Partner: K.E.M. Hospital (In
Process)
Certification: K.E.M. Hospital
Practical Training: Pride India Hospital
Eligibility Criteria:
Minimum 8th Pass
Age 18-30
Course Fees – Rs.6,000/Extra cost for Meals – Rs. 3600
Accommodation – Free
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Nursing
Education for Education
(Volunteers)
Micro Enterprise Training
• Strengthening the Read India
program through engagement
of volunteers.
• To train rural youth volunteers
in basic digital literacy, English
and soft skills.
• Creating village-level
entrepreneurs who can run and
sustain computer centers.
• Franchise Programs for aspiring
entrepreneurs to set up their
own Employment Readiness
and Beauty Training Centers
• Training provided to youth in
Employment Readiness,
Tailoring, Desktop Publishing
and other courses.
(Non-Volunteers)
To strengthen the “Read
India” program through
sustenance of volunteers.
 To educate rural youth with
basic digital literacy, English
and soft skills.
 Placing participants of the
program on a database
accessible to potential
employers for improved
employment opportunities.
 Creating village-level
entrepreneurs who can run
and sustain computer
centers.
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Digital Literacy
1Enterpreuner with 2
laptops implements
EFE’s Digital Literacy
Program.
Each entrepreneur
operates in 2 sub-clusters
(10 villages) on alternate
days.
2 volunteers use each
laptop for 1 hour.
40 volunteers undergo a
100 hour digital training.
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English
Block
Model
• 1 Single large center where
the program is deployed.
• Students come to the center
weekly to learn English for 3
hrs from a hired English
teacher.
Mini Block
Model
• Similar to the Block Model.
• Several smaller scale centers
within each block.
Dispersed
Model
• Decentralized set up where
Pratham Block and Cluster
level staff teach volunteers
in each village.
• Lessons are held weekly for
2 hrs in each village.
To identify and support
entrepreneurs across
India
 To provide youth with
basic conversational
English, digital literacy,
self-management and
professional skills.
 To help youth build the
confidence necessary to
enter the professional
world.
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Model
Potential Franchisees in rural
India are invited to attend
entrepreneurial training.
Entrepreneurs are then selected
based on their experience, risk
behavior and business plan.
Selected Entrepreneurs are given
a start-up loan which they must
pay back over 3 years.
An Employment Readiness Center
is opened by the entrepreneur.
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Centers
Courses Offered: English, Digital
Literacy, Self-Management &
Professional Development and
Beauty
Duration: 120 Contact Hours,
Computer-based & Lecture-based
sessions
Number of Centers: 22
Location:
Maharashtra, Madhya Pradesh,
Chhattisgarh
Franchise Model
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Franchise model adapted from the
Employment Readiness franchise
model
 People who have undergone some
Beautician training and have a
desire to become entrepreneurs,
are identified and assessed
 Entrepreneurs are trained in our
methods and processes for 2-3
days
 Selected entrepreneurs can start a
training-cum-service center under
the name ‘Pratima’ Beauty
Parlours
 14 entrepreneurs selected to date
with the plan to expand to 100
franchises over the coming year
21
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4 Pratham-run centers in Tier 2 cities in
Maharashtra.
Moving towards a self-sustainable
model, with expenses met from fee
revenue
Centers offer the Employment
Readiness Program, as well as:
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Maharashtra State Government IT
course – MSCIT.
NCVT certified skilling courses – basic
and advanced beauty training, hardware
training, networking, fashion designing.
Approximately a third of students are
placed in industries such as retail,
telecommunications, banking etc.
Many students proceed to take up
higher education upon completion of
ERP courses.
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