The National Job Fair and
Training Expo 2014
Yorkton Chamber of Commerce Luncheon
April 23, 2014
Why Ontario to attract workers?
• Over half a million international immigrants moved to
Ontario between 2006 & 2011 (43%)
• Toronto is Canada’s major immigrant gateway (2.5m foreignborn individuals)
• 215,040 immigrants landed in Toronto CMA under the Skilled
Workers Category (2006-11)
• Higher youth unemployment rate
• Higher rate of unemployed and underemployed immigrants
as compare to Canadian-born
• Internationally trained skilled professionals (Permanent
Residents & Canadian Citizens) Vs Temporary Foreign
Workers
The National Job Fair & Training Expo, Toronto
(24th Edition – Spring, April’2014)
• Since 2002, 24 fairs (12 in Toronto - Spring & 12 in Montreal Fall) have been organized bi-annually.
• Cumulatively 2,554 exhibitors and 209,800 visitors between
2002 and 2013.
• On average 10,545 visitors during the spring (Toronto) edition
as compare to 9,436 during the fall (Montreal).
• On average 143 exhibitors in the spring edition as compare to
116 exhibitors during the fall.
http://www.thenationaljobfair.com/n/en/home/
Preparation for the Job Fair –
Promotional Tools
• Online Survey - distributed to 450+ businesses (Chamber
members) & Regional Communities
https://www.surveymonkey.com/s/7PHM62B
• Develop several promotional tools to prom0te Yorkton and
area:
Promotional Tools (Ad in Toronto Sun, Poster & Promo Cards)
Promotional Tools – Bookmarks
Promotional Tools – Saskjobs.ca
Promotional Tools - Other
• Community Profile
• Economic Profile
• Videos – “Yorkton 2013” & “Multicultural”
• USB Cards
• Web Banner for the National Job Fair
• Map of Saskatchewan
• Map of east-central Saskatchewan region
• Online Survey to be filled by visitors
Highlights of the Fair & Online Survey
• The 24th edition of the National Job Fair & Training Expo
showcased 147 booths presented by 115 organizations
• Out of Ontario Exhibitors:
▫ City of Yorkton, SK
▫ Honey Bee Manufacturing Ltd., SK
▫ Parkland College, SK
▫ Edmonton Ford Hires, AB
▫ Initiatives Prince George, BC
▫ RDEE TNL, NFL
Visitors
• Over 800 job seekers visited our booth in two days
• 172 visitors responded to our online survey at the booth
• Respondents Profile:
▫ Unemployed
19
▫ Underemployed
33
▫ Students
24
▫ Want to switch
76
▫ Others
20
Respondents – Field of Specialization
Information Technology
13
Engineering, Trades & Technology:
53
▫
▫
▫
▫
▫
▫
▫
▫
▫
Chemical Engineers/Bio-Technicians
Mechanical Engineers
Environmental Engineers/Technicians
Electrical Engineers
Electricians
Welders
Auto. technicians/service advisors
Civil Engineers/Architects
Construction workers
12
06
06
08
04
02
04
07
04
Respondents – Field of Specialization
Health Services
10
Business/Marketing & Finance:
32
▫
▫
▫
▫
▫
Accounting
Finance
Business Administration/Management
Sales & Marketing
Supply Chain & Logistics
04
08
10
05
05
Others – include general labour, drivers, teachers,
human resource professionals, etc.
64
Status in Canada
Canadian Citizen
70
41%
Permanent Resident
62
36%
7
4%
21
12%
1
1%
10
6%
Foreign Worker
International Student
Visitor
Other
Willing To Move To Yorkton
Yes
171
99%
No
1
1%
Factors to be Considered in Moving to
Yorkton
Salary
Size of the Community
& its amenities
Spousal job prospects
Recreational
opportunities
Schooling for children
Health services
Quality of life
Other
135
24%
55
10%
49
9%
53
9%
47
8%
73
13%
126
23%
20
4%
Barriers in Moving to Yorkton
Knowledge about Yorkton
73
33%
City amenities
32
15%
Spousal job prospects
20
9%
Access to health services
24
11%
8
4%
62
28%
Religious or cultural needs
Other
Willing to Share Information with
Prospective Employers
Yes
169
99%
No
2
1%
Summary
 Greater Toronto Area could be a target labour market to fill
employment gaps in Yorkton and area – 171 respondents are
willing to relocate to Yorkton.
 We now have a full range of good marketing materials to
promote the city, our quality of life and investment potential
Next Steps
 Forward survey results to local/regional businesses &
Chamber of Commerce.
 Develop a mechanism to share information & create linkages:
o Collect local labour market information to match job openings with job
seeker’s skills.
o Promote Yorkton’s Quality of Life.
o Conduct a comparative wage study.
o Enhance Yorkton’s marketability.
 If we attend job fairs in the future, effectiveness would be
greatly increased with participation from the Yorkton
Chamber, local businesses and regional representatives.