Mobile Applications for
Everyone!
“Be Fully Informed”
Adrian Tatham CEO
Alacrity Technologies
NICTA Meet the Founder Series
8 March 2011
The Early Days
•The Idea.
What if we could do this…..
•The Creation.
Lets set it up…..
•The Company planning.
No detailed processes and procedures to slow things up…..
•The Product.
The specific guidelines…..
Closed Loop
Environment for
Wireless
CLEW
•Process patent lodged, applicable in some 38 countries,
•Presented to an International Telco, gleefully informed ‘it
couldn’t be done’ etc,
•Branding, copyrights, trademarks,
•R&D Assistance from the ACT Government, two stages,
•Prototype developed and implemented, ABS, Red Cross,
•It works!
•Initial vertical ‘Call to Action’
About
Alacrity
Alacrity is a private, Australian based company that focuses on providing
mobile phone communication using data to provide true ‘intelligent
interactivity’
• We are a private company that holds patents for the CLEW
technology is some 37+ countries including China, India etc
• In operation since 2000,
• Specialising in time critical delivery of real time information and
allowing for the data flow to be disseminated directly to command
and control (and similar) systems, all through mobile phones,
• Notifications to the public to allow decisions to be made on a
fully informed basis.
About
Alacrity
• Also provides for two way communications with staff and
volunteers, allowing for rapid deployment of emergency
respondents,
• Provides for advice to supporting organisations such as
Hospitals, Utilities, Local councils and Non Government
Organisations including the media,
•Moving into real-time order fulfillment and mobile marketing.
CLEW
Image Confidential and deleted
Banking
Environment
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About
CLEW
Closed Loop Environment for Wireless (CLEW) is an communications
platform that allows for interaction with the community and also with
dedicated, identified staff members and volunteers via mobile phones.
• CLEW is carrier, network and device agnostic,
• Users are not required to download an ‘app’ to their phone,
• The process and information flow is fully encrypted and fully auditable,
• CLEW is revolutionary in specific information and data flow,
• Can be integrated into any other system, such as HR, Command and
Control, Emergency Services Management, dispatch, delivery etc
•Can cut response time down to minutes rather than hours,
•Cost effective and rapid ROI.
CLEW capabilities
•CLEW works natively on the mobile phone browser. No
download required.
•Works on any phone that has an internet browser. Any
telephone company, any network type and all manufacturers.
•Allows detailed information to be communicated. Messages in
excess of 5,000 characters supported.
•Google map support allows detailed maps to included in any
message.
•The beauty of this system is that it is simple to use with no
establishment effort from the end user.
CLEW capacity
•Tested to 250,000 transactions per hour on a single server,
Scalable across multiple servers to support millions of users,
•Fully supportive of existing recipient database information,
•Can be offered to the public as an opt-in or ad hoc service,
•Subscription service available directly from the mobile phone
or the internet,
•Can be integrated with existing business system or delivered
as a standalone solution.
Uses
CLEW provides automated communication that can be used across all
areas of business.
Some Examples;
•Call-to-Action,
• Financial Transactions,
•Expression of Choice.
Current
Clients
Alacrity concentrates on major ‘blue chip’ clients and leaders of industry.
Current clients include; but are not limited to;
• Australian Government Department of Defence (Reserves),
• ACT Government Emergency Services,
• Catholic Education Office
• Hewlett Packard,
• Red Cross Blood Service,
• Snowy Hydro Rescue Helicopter Service,
• The Leading Edge Group,
• Canberra Milk, Capitol Chilled Foods,
• One of Australia’s largest Insurance companies,
•Basketball ACT
Partners
Alacrity focuses on ‘enhancing current systems’ rather than creating new
systems (we do not re-invent the wheel), current partners include;
• IBM,
• Kronos,
• Riteq,
• RPDE panel for the Australian Department of Defence,
• Hewlett Packard,
• SingTel Optus,
• Empower HR systems,
• Amongst others
Current
Projects
Alacrity has a number of projects underway that can be discussed in
general terms and in proof of concept or development stage. These
projects include;
• Delivery of ‘virtual’ gift and debit cards with full PCI CSS compliance,
• Full point of sale and order fulfillment system across mobile phones, the first
globally without applications resident on the mobile phone, including the ability
to release distressed stock in a timely manner resulting in savings of millions of
dollars,
• Management of information to and from the public and critical staff for one of
Australia’s biggest utilities companies,
• A full and detailed information service to communities and individuals for
emergency situations regardless of the recipients location,
• Cardholder not Present and identity theft management products.
Lessons
Learned
• Impossible not to have processes and procedures,
•Accountants and Lawyers,
•Separate IP from operational companies,
•Don’t assume you know the clients ‘pain point’,
•Funding and Financing,
•Generic demonstrations,
•Cloud computing vs. applications on devices,
•Benefits of private vs. VC capital,
•Value of committed investors,
•No greed,
•Negotiation pain, who are you going to hurt?
•Staff and their morale, teamwork.
Questions?
“Patience and perseverance have a magical effect before which difficulties
disappear and obstacles vanish" - John Quincy Adams
Contact
Alacrity is based in Canberra Australia but has operations in various
Australian States. Representatives are also located in New Zealand,
Singapore, UAE and Europe. Negotiations are underway for Spain,
Africa, South Africa, China and the USA.
• www.alacritytech.com.au
• (Phone) +61620890
• contact@alacritytech.com.au