CASE ASSIGNMENT
DOWN EAST SPUD BUSTERS
TEAM : OPTIMUS
Chinta Niteeshkumar
Davari Shaghayegh
Punreddy Swathi
Rane Shraddha
Shao Wan-Ting
Shekarappa Ananya
Scenario
• Down East Spud Buster is a cooperative
conglomerate of potato growers in Eastern
Canada and Northern Maine.
• Involved in collection, processing and
distribution of potatoes and potato products.
• In company potatoes were washed weighed
and graded, bagged and distributed.
Strategic Plans of the Company
In first phase:
• Company built large manufacturing plant.
• Now company is looking forward to use
divisional organizational structure.
• The corporate group figures that it can triple
sales revenue from existing yield of potatoes.
Strategic Plans of the Company
In second phase:
• Nation wide sales and distribution program.
• Bring expansion by distributing and selling
product mainly to the super market chains,
smaller retail grocers, major hotels chains
and governmental kitchen or school
institution kitchens.
Strategic Plans of the Company
In third phase:
• Plans to hire sales associate who will work
individually out of their own homes in strategic
locations through out the United states.
• Sales associate will be assigned to specific
territories to meet /exceed specific quotas of
each product.
In final phase:
• Future plan to build second manufacturing plant
in Idaho.
Comparative Analysis
Functional organization
Divisional organization
Matrix organization
Central purchasing
department
Each division has own
purchasing unit
decentralized decision result in
proper and relevant knowledge
application
Separate companywide
marketing,
production, design, and
engineering
departments.
Each product group has
experts in marketing,
design, production but
no communication
amongst divisions
Extensive communications networks
help process large amounts of
information
Inspection is limited to
the plant by single
authority.
Production Team Y does
its own
inspection,
maintenance, and
supply
decisions delegated to appropriate
levels. higher management levels are
not overloaded with operational
decisions.
Organizational Chart
CEO
Supply /
Purchase
Manager
Design and
Research
Manager
Production
Manager
Sales &
Distribution
Manager
Personnel
Manager
Divisional
Manager
Frozen Food
Line
Supply
Group
Design /
Research
Group
Production
Group
Personnel
Group
Sales &
Distribution
Group
Divisional
Manager
Dried Food
Line
Supply
Group
Design /
Research
Group
Production
Group
Personnel
Group
Sales &
Distribution
Group
Divisional
Manager
Traditional
Potato Line
Supply
Group
Design /
Research
Group
Production
Group
Personnel
Group
Sales &
Distribution
Group
HR Policies and Procedures
Employee selection
• Job analysis
• job description
• employee recruitment
Goal oriented
• Create value added products.
• Quality improvement department should be strong and
versatile.
• New outlet in Idaho hence region oriented product and
product line.
• Synergy Put
in communication
brown table between staff line and product
line.
• Company adapt coordination by standard , delegation and
integration method.
According to
geographical
expansion and
logistical challenges
• Based on geographical location divide supply zone in east
coast and west coast.
• Select regional experienced individuals .
• Select experienced associates to specific territory who will
exceed specific quotas of each product.
For future expansion
• Company wants expansion in Europe and Pacific rim in
future which can be achieved from geographical divisional
structure.
Other Industries
Sporting goods
Equipments
Sports Clothing
Toys
Toddler toys
Electronical toys
Foot wear industry
Sports wear
Formal wear
Casual wear
Thank You !