The Rise and Fall of Collaborative Consumption
Christina Glover
 The Three Systems of Collaborative Consumption
 The Four Principles of Collaborative Consumption
 The Drivers of Collaborative Consumption
 Quotes
 Statistics
 Summary Video
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(def). - Is used to describe an
economic model based on sharing,
swapping, bartering, trading, or
renting access to products as opposed
to ownership.
-Wikipedia
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1. Product Service Systems
2. Redistribution Markets
3. Collaborative Lifestyles
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DVD’s
Cars
Books
Homes
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Mass Market Places
Free/Gift Exchanges
Used Electronics
Swap Sites for Books
Swap Sites for Clothing
Swap Sites for Media
Neighborhood Marketplaces
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 Co-working Spaces/Finders
 Social Lending /Social Currencies
 Peer-To-Peer Travel
 Taxi Sharing
 Bartering
 Gardens
 Skill Sharing
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Critical Mass
Idling Capacity
Belief In “The Commons”
Trust Between Strangers
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Sociological
Choice
Social Proof
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“This is what the
internet was made
for, an instant
platform sharing
excess capacity
among many
people.”
-Robin Chase,
founder of Zipcar
http://www.collaborativeconsumption.com/insider-blog/archives/infographic_the_collaborative_home.php
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 Most robust “Commons” in history; The Internet.
 “Creative Commons” – Solution for failed sharing.
 Personal Digital Experience = Expanding Social Value
 “We need to give to get.”
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 Self-Managed Peer-Policed Systems
 Example: Airbnb, eBay, London Liftshare
 Peer-Policed Platforms
 Removal of Top-Down Mechanisms
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P2P Technologies
Resurgence of Community
Cost Conscious
Environmental Concerns
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 Great Pacific Garbage Patch
 Hoarders
 Increase in personal storage facilities
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 Bike Sharing – fastest growing form of transportation
 Zilok – leader in P2P rental market, increasing at a
growth rate of 25% a year since founded October 2007.
 thredUP – Kids clothing exchange, more than 12,000
items exchanged within first 8 days of launching.
 Couch Surfing – global website, most visited “hospitality
service” on the internet.
 Netflix - $444.5 million revenue in 2010; Up 24%
 Zipcar - $186.1 million revenue in 2010; Up 41.8%
http://vimeo.com/28935954
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