IT Trends and Industry Vision
Doug Bourgeois, Vice President, Chief Cloud Executive, VMware US Public Sector
Best Practices for
Consolidation, Efficiency
and Agility in the Data
Center
June 26, 2013
© 2009 VMware Inc. All rights reserved
Agenda
 Background and IT Industry Trends
 Journey to IT as a Service
 Phase 1: Data Center Consolidation
 Phase 2: Software Defined Data Center
 Phase 3: Hybrid Cloud Computing
 Transforming the Organization
2
The Shifting Landscape
IT Trends
1.
Transition to IT as a Service
2.
Software Defined Data Center
3.
Multi-device Mobility
4.
Big Data
5.
Application Ecosystem
Devices
Delivery Methods
3
Work Style
Applications
The Journey to IT as a Service
Efficiency
Quality & Agility
IT–as-a-Service
% Virtualized
Reactive
Many customers
Phase 1
IT Owned Apps
and Services
Proactive
Phase 2
Mission Critical Apps
Standardize Services
Start Private Cloud
Phase 3
Automated Ops & Metrics
Choice of Cloud Models
Application Transformation
Automation
Optimization
Consolidation
OpEx savings
CapEx savings
Software-Defined Datacenter
4
The Problem – Complexity, Inefficiency, Inflexibility
• We spend too much time
and money managing our
data centers…
• Our independent
operating units need to be
efficient and respond to
customers….
• How can we efficiently
provide the mission with
the agility they need and
maintain security?
5
Phase 1: Data Center Consolidation
ESX to VC Dependencies
Baseline
Virtualized On Relationship
• Dependency mapping and logical groupings
• Workload performance baseline
ESX server
VM
s
Virtual to Virtual
Dependencies
• Capacity projections and optimization
Physical to
Virtual
Dependencies
• Architect target environment
Discover instances of
DBs, Application servers,
etc
Virtualize
Replicated licenses and roles
• Establish local consolidation points
vCenter
vCenter
Server
Server
vCenter
vCenter
Server
Server
• Build target environment
vCenter
vCenter
Server
Server
• Execute local consolidation
• Optimize virtual workloads
ES
Xi
ES
X
ES
X
ES
Xi
ES
Xi
ES
Xi
Consolidate
• Re-establish dependencies
• Migrate vApps
• Complete regression testing
• Decommission source environments
6
ES
X
Continue with Virtualization of Workloads
% of Workload Instances That Are Virtualized
56% 57%
Main Drivers are
Significant
Investments in:
Jan 2010
53%
52%
Jun 2011
47%
• Performance and
47%
availability
Mar 2012
43%
41%
41%
40%
38%
35%
34%
• Extensibility
28%
25%
• Uptime and reliability
28%
25%
• Security and
hardening
18%
Microsoft
Exchange
Microsoft
Sharepoint
Microsoft SQL
Oracle
Middleware
Oracle DB
SAP
Source: VMware customer survey, Jan 2010, Jun 2011, Mar 2012
Question: Total number of instances of that workload deployed in your organization and the percentage of those instances that are virtualized.
7
Phase 2: The Journey From Virtualization to SDDC
Software-Defined
Storage and Availability
SDDC
Automated Service
Provisioning
ITaaS
Virtual Networking
and Security
Performance
Operations
Management
Application Rationalization
Costs and Pricing
Virtual
8
Organization Design
Major Roles of Operations Management
Ensure and Restore
Service Levels
Slow performance
Optimize for
Efficiency and Cost
Utilization / forecast
!
Problem
Rollback change
Config issue
Reactive
9
Maintenance
Orchestrate changes
Reclaim capacity
Proactive
Virtualization Operations Predictive Analysis
Overview
 Comprehensive dashboard for cloud
operations
 Single tool to manage performance and
capacity across multiple servers
Benefits
 End-to-end visibility into cloud
infrastructure health and application
services
 Proactive incident avoidance
 Optimize for efficiency and cost
Results
•
Reduce CapEx by up to 30%
•
Increase utilization by up to 40%
•
Improve MTTR by up to 26%
Sources: Forrester Consulting, “The Total Economic Impact of VMware vCenter Operations Management Suite,” December 2012; Management Insight Technologies,
“The Benefits of VMware’s vCenter Operations Management Suite,” September 2012
10
Software Defined Storage
Software Defined Data Center
VDC
SOFTWARE-DEFINED
DATACENTER SERVICES
• Abstract storage services
• Pool local and external storage
• Automated provisioning across
local and external storage
• Support needs of “new” apps
Software Defined Storage
Compute Virtualization Abstraction Layer
Physical
Infrastructure
11
Transform the Network with Virtualization
Software-Defined Data Center
VDC
Programmatic provisioning
Run any workload anywhere
Decouple services from hardware
SOFTWARE-DEFINED
DATACENTER SERVICES
Operationally efficient
Network Virtualization Abstraction Layer
Compute Virtualization Abstraction Layer
Physical
Infrastructure
12
Automated Service Provisioning Improves Agility
VMware vCloud Director
Organization: Mission Program
Users & Policies
Organization VDCs
Organization: Support Services
Catalogs
Users & Policies
Organization VDCs
(Gold)
(Silver)
(Bronze)
Provider Virtual Datacenters
VMware vCenter Server
Resource Pools
Datastores
VMware vSphere
Secure Private Cloud
13
Port Groups
Catalogs
Time taken to provision datacenter services (weeks)
SDDC Improves Agility and Reduces Cost
10
7
6
5
4
3
2
10 weeks
8
$10,000
10 weeks
+
VLAN networks
Software Defined Datacenter:
Logical compute, networking,
security, storage, availability
VDC
Firewall
$1800
5 days
Security,
monitoring
Availability
15 minutes
1
15 minutes
0
Physical provisioning
14
VM: Compute Becomes
Software-Defined
But other services are
still hardware delivered Storage
5 days
9
Physical
Provisioning
Virtualization
Software defined compute
The Software-defined
Datacenter
Benefits Achieved by SDDC (total customer base)
15
Phase 3: Hybrid Cloud Computing
Cloud Service
Providers
Internal Private
Cloud
Service Provider
Clouds
Internal Private Cloud
Operated solely for an Agency
typically within the firewall
Hybrid Cloud
• Greater control over security,
compliance, QoS
Composition of two or more
interoperable clouds, enabling
data and application portability
• Private and public clouds
• Easier integration
• Optimal cost efficiency
• Commodity workloads
• Support existing applications
• Federated security model
• Common workloads
• Integrated management
• Option for new workloads
• Open standards for mobility
16
Accessible over various networks
for customer consumption
• Efficiencies vary widely
How Does the SDDC fit within the Hybrid Cloud?
Self Service
Portal
Workflow
Hardware
Private Cloud
17
Service Catalog
Hypervisors
Private / Public Cloud
A New Architecture for End User Computing
Apps & Data
Everywhere
Diverse Access
Points
Windows
Legacy Apps
Universal App
Catalog and
Workflow
Browser
Windows
SaaS
Services
Broker
Virtual Desktop
Mobile
Apps
iOS
Data
Services
18
Entitlements,
Policies and
Reporting
Android
Best Practice: Transforming the Role of the Organization
Don’t Underestimate the Importance
of Communications and Training
19
A NEW BUSINESS
MODEL
PROCESS
INNOVATION
ORGANIZATIONAL
ALIGNMENT
Service Oriented
Monitoring & Management
“Front Office” Capabilities
Customer Driven
Planning & Architecture
Role Transformation
Financial Transparency
Budget and Finance
Incentives & Accountability
Services Broker
Governance
Communication
Best Practice: Establish the Business Model
The Business Model Includes
Services, Costs, Pricing, and Budget
SERVICE COSTING
20
PRICING ANALYSIS
METERING/INVOICING
1
2
3
4
5
6
7
8
Define
Services
Categories
Allocate
All Costs
Determine
Unit Drivers
Derive Unit
Costs
Determine
Unit Prices
Measure
Service
Consumption
Invoice
Business
Units
Funds
Transfer
From BU
To IT
Phase 1
Phase 2
Phase 3
Design
Baseline
Operate
Benefits of Transformation to IT as a Service
IT PRODUCTION
BUSINESS PRODUCTION
Infrastructure Focus
Applications Focus
80
Days
% VIRTUALIZED
90
Days
60
Days
Business Focus
42%
40
Days
30
Days
40%
25%
7
Days
23%
<1
Day
21%
20%
20%
2004-08
21
IT-AS-A-SERVICE
2009-10
Percentage of IT
Spend On New
Capabilities Vs.
Lights-On
Approximate
Time-To-Provision App.
Environments
2011-2012+
Challenges to Expect on the Journey
What are your three biggest challenges
in creating an IT as a Service offering?
Management and
operations processes
Funding/chargeback
model
80
62
Culture
56
Service description &
self-service interface
46
Gartner Data Center
Conference Poll
N = 167
Politics
40
Technology
36
Business/customer
relationship
Not sure
22
31
11
Experience Matters – VMware is the SDDC and EUC Leader
23
Questions???
Email: dbourgeois@vmware.com
Blog: VMwareDoug.com
Twitter: @VMwareDoug
24