Centrade Business Park
Commercial Real Estate Development
Sector140, Noida Expressway
Investment
Proposition
A project by the KRasa Group
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
In this Presentation
Group Overview
Land Acquisition Approach
Project Approach
Centrade Business Park
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
GROUP
OVERVIEW
Passion for Excellence
“Founded with a vision to transform
the way people perceive quality in the
real estate sector of India”
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Preferred Real Estate Brand
Benchmark in
Quality Development
Customer Centric
Approach
Timely Completion &
Sustainable Projects
Our
Mission
Comprehensive
Research
Solid Engineering
Uncompromising
Business Ethics
Transparency in
Business Conduct
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Credible Team. Experienced Hands.
45 Member Team
Arvind Singh
Structured Organization Managing Director
Rajesh Kr. Mishra
Executive Director
Mohammad Khalid
CEO
Nitin Verma
Director Sales
92 Years: Combined Leadership Team Experience
Varied Industries: Real Estate, Construction, Inv. Banking & Mgmt. Consulting
Manjit Singh
President Sales
Yogesh Narula
Chief Financial Officer
Bishnu Purohit
Vice President Sales
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Varun Uppal
Vice President HNI
Witnessing Exponential Growth Since 2005
1,125
1,200
INR Crore
1,000
783
800
577
600
382
400
200
119
40
FY’07
73
FY’08
FY’09
FY’10
FY’11
Financial Year
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
FY’12
FY’13
Prime Land Bank in Noida & Gurgaon
Land Bank
100% Paid Up Land
Project
Location
Plot Size
Status
Centrade
Business Park
Sector – 140, Noida
5 Acres
Launching
The KayEight
Wishtown, Sec-129, Noida
8.16 Acres
Upcoming
Launch
Debt to Equity
Zero Debt Company
Centrade
Business Park 2
Sec-132, Noida
10 Acres
Proposed
Launch
To Be Decided
Golf Course Extn. Road, Gurgaon
11 Acres
Proposed
Launch
Asset Net Worth
INR 1,483 Cr
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Land Acquisition
Approach
Comprehensive Research
Footprint Vision
Master Plan Assessment
Real Estate Development Analysis
Location Mapping & Area Identification
Market Trends Analysis and Projected Growth
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Delhi NCR is Our Prime Focus Area
Footprint Vision
Master Plan Assessment
Real Estate Development Analysis
Location Mapping & Area Identification
Market Trends Analysis and Projected Growth
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Master Plan
Footprint Vision
Master Plan Assessment
Real Estate Development Analysis
Location Mapping & Area Identification
Market Trends Analysis and Projected Growth
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Noida Master Plan: Limited Commercial Use Land
Noida Master Plan Analysis
Recreational,
15.92%
Limited Supply
Water
Body,
0.68%
Residential,
37.45%
Transportation
12.71%
High On Demand
Owning Scarce Land
Has Its Advantage
Agriculture,
2.18%
Public
Facilities,
8.89%
Industrial,
18.37%
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Commercial,
3.80%
Real Estate Development Analysis
Footprint Vision
Master Plan Assessment
Real Estate Development Analysis
Location Mapping & Area Identification
Market Trends Analysis and Projected Growth
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Big Developers In The Foray
Total Residential Dwellings Under Construction
1,65,500
Total Expected Population
6,30,000
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Residential Real Estate: Delivery Analysis
DwellingsRate Residents
Assume 50% Occupancy
3,00,000 Residents
Current Scenario
10,000
25,000
Scenario: 2014-15
18,000
70,000
Scenario:
2015-16
Centrade
68,750
Delivery Schedule
Timing With
Scenario: 2016-17
Scenario: 2017-18
n
Pop
75,000
3,750
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
2,50,000
Influx
2,75,000
15,000
Commercial Real Estate: Key Takeaway
Current Estimated Occupancy Rate – 60%
Increasing Corporate Footprint
Latest News: Infosys Buys 25 Acres in Sector 85: 35,000 Jobs Created
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Our Objective
“Create World Class Support
Infrastructure Catering to the
Resident Influx & Their
Associated Requirements”
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Location Mapping & Area Identification
Footprint Vision
Master Plan Assessment
Real Estate Development Analysis
Location Mapping & Area Identification
Market Trends Analysis and Projected Growth
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Prime Location – Captive Residential Area
Ajnara Daffodil
Logix County
Supertech Ecocity
Paras Tiera
FNG Expressway
Noida Greater Noida
Expressway
Advant
Ansal
HCL
Unitech Infospace
Lotus Zing
Paras Seasons
ITL Nimbus
Commercial
Residential
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Gulshan Ikebana
Victory Ace
Logix Zest
Logix Greens
Saha Amadeus
Victory Crossroads
Sikka Karnam
Market Trend Analysis
Footprint Vision
Master Plan Assessment
Real Estate Development Analysis
Location Mapping & Area Identification
Market Trends Analysis and Projected Growth
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Key Findings: Qualitative Analysis
Population Mix
Mid to High
Income Group
Rs 6,000 psf
Rs 25,000
Weighted Average
Rate
Rental Per
Month
> Rs 1.25L
Salary Per Month
High Potential
Disposable
Income
Product Mix
Negligible
Retail Space
No Lifestyle Oriented
Commercial Space
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
High Potential
Demand
Good Growth
Prospects
Tapping the Opportunity for Need Based Development
Office Space Rentals – 2014
Office Space Rentals – 2017/18
Capital Appreciation
Matrix
Matrix
Rs 70-80 psf
Advant
Rs 90-95 psf
Advent
Rs 110-125 psf
ETT
Rs 80-85 psf
ETT
Rs 95-105 psf
3x in 4-5 Years
Current Value of Developed Office Space
Rs 90-95 psf
Current Value of Developed Office Space
Expected Rental1 Income
Annual Rent @Rs 100 psf/ month  Rs 1,200 psf
1
Annual Rent @Rs 80 psf/month  Rs 960 psf
2
Assumed Discount Rate  8%
24% of Net Investment
Property Valuation  960/8% = Rs 12,000
2
Assumed Discount Rate  8%
Property Valuation  1,200/8% = Rs 15,000
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Project
Approach
Prime Location – Captive Residential Area
Ajnara Daffodil
Logix County
Supertech Ecocity
Paras Tiera
FNG Expressway
Noida Greater Noida
Expressway
Advant
Ansal
HCL
Unitech Infospace
Lotus Zing
Paras Seasons
ITL Nimbus
Commercial
Residential
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Gulshan Ikebana
Victory Ace
Logix Zest
Logix Greens
Saha Amadeus
Victory Crossroads
Sikka Karnam
Creating Quality Infrastructure
Sustainable Infrastructure: Future Proof
Today’s Luxury Turns Out To Be Tomorrow's Need
Environment Friendly: Aligning Green Building Norms
Low & High Rise: Ample Sunlight & Open Spaces For All
Multi Faceted Conveniences: All Requirements In One Place
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
Accounting for Evolving Professional Lifestyle
Work@Play
Working Mothers – Crèches
Retail Shops and Other Conveniences
Improving Business Productivity – Client Relationships
Room for Every Business Need – One Size Does Not Fit All
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014
So, Where Have We Reached?
Transaction Initiated
For Centrade
Business Park
Land Fencing
Initiated
Landscaping Tie Up
Complete
Media Partnerships
& Marketing
Collaterals
Jun’13 Aug’13 Sep’13 Nov’13 Feb’14 Mar’14 Apr’14 May’14
Architects Finalized - DFA
& Singapore Based WOW
Land Acquisition
Transaction Complete
Tie Up For
Construction
Contract
Official Launch of
Centrade Business
Park
Jul’14
Soft Launch of
Centrade Business
Park
Oct’14
Delivery of Centrade
Business Park
2017
Commencement of
Excavation, Bhumi Pujan
…At the Runway….Ready to Take Off….
Strictly Private and Confidential | May 06, 2014 | © Krasa Group 2014