ABCD Competitive
Snapshots
Miguel Tam
May 19, 2010
Key Competitive Segments
Description
Vendors
Document
Automation
• Document creation from
templates
A, B
Virtual Law
Firm
• Client portal for law firms to
share documents
• Targeted at consumer market
C, D
DIY Forms
• Legal forms for end-users
E, F
Practice
Management
• Portal for managing client tasks,
time and billing
G, H
Content
Management
• Share files in secure location
• No authoring
J, K, L
CRM
• For sales contracts only
• Limited external collaboration
• No authoring
M, N, O
Productivity
Tools
• Status quo solution
• Hardest to compete against
P, Q
Competitive Analysis Summary
Value Prop
A
B
C
D
E
F
G
Strengths
Weaknesses
Pricing
Save time, increase Lexis Nexis brand
accuracy, reduce risk 73 of AmLaw 100
500k users
Single user primarily $500 Professional
Server edition new
$250 Standard
Multiple industries
Save time, lower
costs, improve
document quality &
minimize risk
Complex power
authoring
Object-based XML
Platformindependent
Object-based XML
Focus on insurance
Other
Partners with Lexis
Nexis
$75k/avg deal
Respond faster, save Complex documents Need Word 2007 for $195/user/month
time
Analytics
PC
60-day free trial
"Relevance engine"
Simplicity, efficiency, Number of lawyers
control, collaboration on staff
6 employees in MA;
30 in India (10/09)
Generate revenue
through online law
practice
Focus on small firms Client fills out forms 90-day free trial for
and solo practices
lawyers; 1 year
Founder is on ABA
minimum
eLawyering task
$200 - $300/month
force
for up to 4 attorneys
Clients can pay by
credit card
Focus on law firms
Clients fill out forms $65/month +
serving consumers
$4/document
Transaction-based
Going after
LegalZoom market
Directory of 10,000 Client fills out forms $89/month for
lawyers
lawyers
Focus on consumers
$20/month for
and small businesses
clients
Focus on
testimonials
Partners with Lexis
Nexis
Help attorneys
market services
better
Easy to find info you
need
Real lawyers when
you need them
Going after
LegalZoom market
Competitive Comparison
HotDocs
Exari
ContractExpress.com
Documents
Collaboration
Brightleaf
Change Mgmt
Knowledge
Direct Law
WiziLegal
Rocket Lawyer
Library
Competitive Feature Summary
Documents
Collaboration
Change
Mgmt
Knowledge
Library
Technology
A
B
C
D
E
F
G
= strong functionality
= some functionality
= limited or no functionality
Questions?
success@topsprout.com