Aastra 400 and Aastra BluStar Ecosystem
All-in-one Business Communications Solution for SME
Sales Presentation
Updated as of Release 2.1
[depl-1658 v2.10]
© Aastra Telecom Schweiz AG – 2013
Aastra 400 and Aastra BluStar Ecosystem
01 - Aastra 400 Business Communication Solution
© Aastra Telecom Schweiz AG – 2013
Key Messages to the Market
Aastra 400 and the BluStar Ecosystem take your business
communications to the next level, to a new Era in Enterprise
Communications
Aastra 400 is a best-of-breed IP
business communication solution
for the SME market
It is Aastra’s answer to the increasing
demand for Unified Communication,
Collaborative, Multimedia and
comprehensive Mobile Solutions
It is an open system based on global
standards
Aastra supports migration solutions
for the installed SME base
January, 2013
Aastra 400 Sales Presentation
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From Voice to Multimedia
Multimedia Dimension
Voice Dimension
Today
Yesterday
IP PBX
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Aastra 400 Multimedia Communication Server
Aastra 400 Sales Presentation
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Benefits of Multimedia for end customers
Increased employee productivity
Natural and efficient collaboration between teams
High-quality, ease of use and deployment
All-in-one Solution including Multimedia
and standard communications
Reduced costs and infrastructure
complexity compared to other video
offers
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Aastra 400 Sales Presentation
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Aastra 400 is a Complete Solution
Communication
Servers
Aastra 415
Aastra 430
Aastra 470
Phones
Media Phones
SIP Phones
Legacy Phones
Cordless Phones
Operator Consoles
Multimedia
and UCC
Applications
and Vertical
Solutions
Management
Video &
Collaboration
CTI
Fax & e-mail
Chat
Hospitality
Call Center
Health Care
Industry and
Building Control
Administration
Sales
Maintenance
Aastra 400 & Aastra BluStar Ecosystem
January, 2013
Aastra 400 Sales Presentation
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Aastra 400 Highlights
Genuine SME solution for 4 to 600 users
Embedded HD Video, Unified Communications, Collaborative &
Multimedia Services
Wide variety of user centric desktop, DECT, video- and
softphones
Seamless integration Mobility solutions
Highly modular and scalable
Open Standards providing flexibility &
interoperability
Excellent networking capabilities
Investment protection and low TCO
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Aastra 400 Sales Presentation
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Aastra 400 Series of Communication Servers
Networked SMB – up to 600 users on 40 Sites
Medium Enterprises
20-400 Users
Small Enterprises
8-50 Users
SoHo
4-12 Users
470
415
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Aastra 400 Sales Presentation
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Aastra 400 perfectly fits SME needs
Efficiency
Mobility
• Collaborative services
• Presence
• One number
• Name dial, quick-dial
• Personal, company
and global directories
• Vertical applications
• CTI Support 1st / 3rd
party
• Always reachable for
customers & partners
• Best-of-class DECT
mobile solution
• Free seating
• Home workers
• FMC solution
Customer
awareness
• Customer Contact
Centre
• Intelligent routing
• Professional Operator
• Announcements
• IVR
Profitability
• Modular & scalable
• Migration paths
• Communication cost
control
• Use of private data
network for voice
• Sophisticated
management tools
IT Integration
• Use of global
standards
• Interfaces to existing
applications & CRM
• Built-in DHCP server
• Microsoft Outlook &
Exchange integration
Secure
communication
• Media encryption
• Voice mail messages
encryption
• Secured access for
system administration
Various needs – One solution
January, 2013
Aastra 400 Sales Presentation
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Aastra BluStar Ecosystem
Video as the key driver!
Natural
collaboration
Intuitive and
consistent user
interface
Aastra 400
all-in-one solution
Open
standards
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Aastra 400 Sales Presentation
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Great Choice of User Centric Phones
IP, SIP, Digital and Analogue
phones
In-house mobility with Aastra
DECT cordless phones
Extended reachability with Mobile
Phones integration
Professional Operator Consoles
User centric operating philosophy
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Aastra 400 Sales Presentation
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Seamless Mobile Phones Integration FMC
Fixed Mobile Convergence (FMC) offers true
flexibility in your daily work, whether staying in the
office or being on the move
Aastra FMC stands for seamless integration of
mobile devices into the communication system
Key product is the Aastra Mobile Client (AMC)
providing:
• Same comfort as office phones
• One Number with other phones
• Dual mode (WiFi/UMTS)
• Directory search with name & number presentation
• Mobile Presence service
• Voice encryption
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Highly Modular and Scalable
Customer
tailored
Modular and
Expandable
Hardware
UCC and
Applications
Pay per user
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Cost
effective
Aastra 400
Aastra 400
Solution
scales with
customer
needs
Aastra 400 Sales Presentation
Same
features and
phones for
4-600 users
Communication
Servers
Same
applications
for 4-600
users
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Open Standards providing Interoperability
Aastra 400 is based on industry
standards allowing smooth integration
with:
• Customer business processes
• A wide range of certified 3rd party
products
• Microsoft Exchange, Lync or with
IBM Lotus Notes
SIP
LDAP
Openness is the key to interoperability
and prevent customers from being
enchained to a given technology
January, 2013
XML
Aastra 400 Sales Presentation
KNX
CSTA
SNMP
TAPI
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Excellent Networking Capabilities
Full featured networking using AIN
technology
• Up to 40 network nodes
Headquarter
• Full set of telephony features,
irrespective of where you stay
Shared resources (Operators,
applications, trunk lines,…)
Home
Office
Private
Voice/Data
Network
Mobile User
Private SIP networking
• Up to 100 network nodes
• Interworking with other Aastra platforms
Q.SIG networking
Virtual networking over public ISDN
January, 2013
Aastra 400 Sales Presentation
Warehouse
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Investment Protection and low TCO
System is designed for SME budgets
• Modular hardware and software
 customer only buys what he needs
• Scalable hard- and software allowing
future expansions in size & functionality
• Easy to install, configure and maintain,
even from remote
Investment protection
• Re-using existing equipment
• Step by step migration to VoIP, Video
and UCC
• Continuous future developments
• Open standards permit integration
with customers IT-environments
January, 2013
Aastra 400 Sales Presentation
© Aastra Telecom Schweiz AG – 2013
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Just some examples of Aastra 400 USPs
One Number with seamless
take to any device and video
take, consolidated call lists,
mobile integration
Transparent networking - all
your sites just like one
communication system – share
resources and spare on costs
for your company
January, 2013
Intelligent call lists make
workers efficient and reliable in
their phone related tasks
KNX embedded - unique
interactions of phones with
building and industrial
automation system
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Thank you!
Aastra Telecom Schweiz AG
gunger@aastra.com
January, 2013
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