How Brands can leverage GDSN and GS1 Source to meet 1169

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Lunch & Learn:
How Brands can leverage GDSN and
GS1 Source to meet 1169 Food
Information Regulations
Monday March 24, 2014 – 1230-1330
Malcolm Bowden – GS1
Rodrigo Fernández Gil - EDICOM
EU regulation 1169 – more detail
Brands who sell in Europe must ensure online information matches what is on the
product label.
SAME
as of Dec. 2014
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2
GDSN & GS1 Source – a single solution
GDSN - enabled
Retailer
GDSN - enabled
Supplier/Brand
GDSN
(Network of B2B Services)
SUPPLY CHAIN & CONSUMER DATA
SUPPLY CHAIN & CONSUMER DATA
SUPPLIER CHAIN DATA
+
CONSUMER DATA
GDSN - enabled
Retailer Shopping site
CONSUMER DATA ONLY
Non GDSN - enabled
Supplier/Brand
GS1 Source
CONSUMER DATA ONLY
(Network of B2C Services)
CONSUMER DATA ONLY
Non GDSN - enabled
Retailer Shopping site
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3
How brands can leverage
GDSN/GS1 Source to meet
the EU 1169 Regulation
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The GS1 Source
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Introduction
GS1 Source is a framework for businesses to share product
information with customers through web and mobile applications. It is
standards-based, scalable and interoperable.
Companies can use GS1 Source to share information about their
products in the cloud. Application developers can then integrate this
product data in their web and mobile applications.
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GLOBAL INDEX
Additional Data
Additional Data
Aggregator- Aggregator
3rd Party
Content
3rd Party
Content
Non-Brand Data
Non-Brand Data
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The Company
Experience
Developing solutions since 1995.
Solutions & Services
EDI/E-Invoicing | Datapool | Data Integrator
Specialization
Focused on data exchange and integration
as Software as a Service.
A global Company
More than 11,000 clients, offices in 8
countries and a team of more than 300
professionals…
GS1 Partner
Accredited Datapool and Aggregator to
operate within the GDSN and GS1 Source
Networks
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EU 1169 Regulation
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EU 1169 Regulation
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EU 1169 Regulation
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EU 1169 Regulation
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How brands can leverage
GDSN/GS1 Source to meet
EU 1169 Regulation
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Step 1. Data Gathering
Analysis
Vendors will analyze their products
in order to extract the food
information
Collaboration
Tipically this analysis is performed
by specialized laboratories
Data Format
Laboratories provide the food info
according to the label layout
especifications.
Pdf or excel files are the typical
formats in which Laboratories
provide the food info
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2. GDSN/GS1 Source Framework
GDSN
Data Pool
Data Pool
GDSN
Vendors
Additional Data
GLOBAL INDEX
Aggregator
3rd Party Content
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Aggregator
Step 2. Food Info Publication
Data input
Vendors have different options for
updating their product info:
-Publishing this info through their
datapool in the GDSN
-Using 3rd party solutions to
publish the data directly in the GS1
Source
Data input options
Data input can be performed:
-Manually, by populating web
forms
-Automatically, by integrating
vendor systems with the
Datapool/Aggregator
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Step 3. Data Availability. The Consumer View.
Aggregator
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Step 3. Data Availability. The Consumer View.
Product info
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Step 3. Data Availability. The Consumer View.
Aggregator
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Step 3. Data Availability. The Consumer View.
QR code
Additional info can be placed on the product by
using QR codes. Marketing, promotions,
instructions, etc.
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Step 3. Data Availability. The Consumer View.
Aggregator
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Step 3. Data Availability. The Consumer View.
Apps
Mobile application developers can
access the information published by
the vendors through the GS1 Source
Data
Not only product info, but images,
videos, instruction manuals, etc are
available through the GS1 Source
Availability
Data is available 24/7. Aggregators
are fully interoperable ensuring the
correct transmission of the info in a
timely manner
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Step 4. Data sync
Updates
Vendor updates on the product info
are available online for the rest of
consumers through the GS1 Source
Framework.
GSDN-GS1 Source
Generally, Datapools (GDSN) will be
connected to Aggregators for
sharing the product information in
the context of GS1 Source.
Online stores
Online stores can simplify their
developments and procedures by
becoming consumers in the GS1
Source
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Key Features
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Key features
Data Quality
Data must be verifyed in order to ensure completeness and correctness
Integration Files
Simplifying the integration task by providing flexibility with the file format
HTML Generation
Added value for online retailers: no internal developments
Vendor Onboarding Capabilities
The date is close. Having the technical solution defined (GDSN(GS1 Source)), it is time to
define and manage the onboarding project providing the necessary resources for
onboarding vendors and meeting ambitious target dates.
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Contact us
USA
152 Madison Avenue
Suite 1900
New York, NY, 10016
Tel. 212.889.1909
Fax. 212.889.1947
marketing_us@edicomgroup.com
BRAZIL
+55 (11) 3154 5100
Info_brazil@edicomgroup.com
MEXICO
+54 (11) 5245 8410
Tel. 01 800 841 0241
Tel D.F. (55) 52 12 15 66
ventas@edicomgroup.com
ARGENTINA
+54 (11) 5245 8410
info_argentina@edicomgroup.com
UNITED KINGDOM
+44 871 227 0028
HOLLAND
+31 0900 777 0020
DEUTSCHLAND
+49 181 000 111
PORTUGAL
+351 707 786 678
FRANCE
+33 (0) 820 360 330
edicomfr@edicomgroup.com
ITALY
+39 02 0064 0402
marketing@edicomgroup.com
SPAIN
+34 96 136 65 65
marketing@edicomgroup.com
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