4/23/13
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What we’re announcing
A new mobile development architecture: the DreamFactory Services Platform
Designed specifically for enterprise developers and the cloud
News goes live Tuesday, April 30, 7am pst
We kindly request you embargo the news until 4/30 at 6am pst
Online media kit: www.dreamfactory.com/dspmedia
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History
Founded 2002
Funded by NEA in 2006
Series B Financing 2012
Head office in Campbell, Calif. with a development center in Atlanta, Georgia
Rich-client pioneers
SOA, XML-RPC, SOAP, REST, JSON, etc.
Early adopter of Force.com, Intuit, Cisco, AWS and Azure
Special relevance of rich-client model for mobile app development
Engineering expertise designing client-service platforms
Enterprise pain points
Need for comprehensive, standards-based services palette
Need to lower software development costs and time to value
Need for application performance and enterprise grade security
Need to run platform on their cloud or data center
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Any Cloud or
Data Center
REST and
JSON
Our open source software package can be installed on any cloud or data center and managed with the tools you already use.
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SQL Data
User Admin
& SSO
BLOB Storage
External
Services
Mobile
Services
Platform
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A comprehensive suite of services with support for a wide variety of mobile application scenarios.
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Standards-based REST interface supports both JSON and XML documents for HTML5 or native client technologies.
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Free developer account. Install on any data center or cloud computer. Move applications and data between platforms.
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New
Install
Services
Platform
Design
User
Interface
Create
Client
Application
Delivery
Old
Configure
Server &
Software
Design
Backend
Services
Create
Services
Interface
Design
User
Interface
Create
Client
Application
Test
Services
Interface
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Now a single engineer can build a mobile enterprise application without any server-side software development.
Delivery
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For software developers
No need for server-side software development
Smaller teams for front end only, lower costs
Better user experience on mobile devices
Support for occasional connection
More secure than “roll your own”
Faster time to value
For system administrators
Less network traffic, lower mobile data bills
Apache License for your cloud or data center
Manage platform with familiar tools for AWS or Azure
Move apps between development, testing, and production
Lower cloud hosting cost for compute, storage, and transactions
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Server-side characteristics
Open source code base + security audit
Buffer overrun and SQL injection aware
Runs on your cloud infrastructure
Client-side benefits
Comprehensive services palette
Single sign-on, user management, password hashing
Instant session updates for administrative changes
User roles and permissions
Control application visibility
CRUD access for SQL data objects
Expose BLOB storage systems by folder tree
Access to services with credential hiding
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Improve communication between HQ and Retail
Cross-enterprise application ideally suited for a cloud approach
Global deployment dictated low network bandwidth approach
App sophistication required rich user experience
PaaS platforms fell short on price and performance
DreamFactory provides solution on SQL Azure
Service interface turns IaaS into superior PaaS alternative
Azure offered the best combination of cost, performance and agility
Client-to-cloud optimizes bandwidth, benefitting slow connections
2000 users,17 countries, 9 clouds
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Modus Create
Software development agency with expertise in HTML5
Looking for a more standardized back-end server
Wants focus on front-end user interface and user experience
DreamFactory Services Platform
One engineer built Corporate Address Book application in two months
Wrote HTML5 application in Sencha Ext JS framework
For desktop, tablet, and phone
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Admin Console
4/23/13 Tutorial App
Live API
Example App 13

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