Go Digital and Increase Magazine Sales
with
MAGZTER
Copyright © Magzter Inc. 2012 – Confidential
Michael D. Triunfo
Director of Sales, N.A
Magzter Inc.
1230 Avenue of the Americas
Rockefeller Center, 7th Floor, Suite 781, New York, NY
10020 usa@magzter.com
Magzter Inc. is a member of
Publishing Industry: Digital Pain Points
Too many Digital App providers
How to choose the right one?
• The right technology
• Cost of App creation and
maintenance
• Reliability
• App presence across
platforms
• Right platform for sales
• Global Reach and
promotion
Copyright © Magzter Inc. 2012 – Confidential
Understanding the Digital Trend
• Publishers’ to focus on
what they do best –
Content creation!
• Partner with Digital
experts to keep abreast
with digital trends
• Analyze Digital Consumer
patterns
Global smart device boom
Projected US installed base for key device classes
(M units, including overlap)
Sales of color, touch-enabled,
mobile devices are projected
to grow significantly over the
next few years, sparking
consumer demand for
interactive magazine and
newspaper content
Device evolution and
interactive content create a
virtuous cycle
- Color, touch-enabled,
portable devices ignite
excitement in content apps
- Interactive, exciting content
drives interest in other
compatible devices
Copyright © Magzter Inc. 2012 – Confidential
200
160
TouchSmartphones
Tablets
TouchNetBooks
TouchSmartphones
120
131
Color
tablets
109
80
79
TouchNetbooks
55
40
32
22
29
0
40
3
11
4
7
10
12
2010
2011
2012
2013
2014
Magzter: The future of content delivery
Copyright © Magzter Inc. 2012 – Confidential
• Global Digital Magazine
Newsstand/Kiosk
• Publishers from all over the world
reach out to millions of magazine
readers to sell their magazines
• Social media recommendation
engine to boost magazine sales
• Magazines in all languages
• No production fees for publishers
– simple revenue share model
• Only platform to enable
magazines across Apple, Android
and web platforms including
Apple’s Newsstand
Magzter: Platforms and devices
Now available:
Apple Store
iPhone, iPad,
iPod Touch
Coming soon:
Small Form
Factor
Other platforms in 2012:
Copyright © Magzter Inc. 2012 – Confidential
Android
Market
Amazon
Appstore
PC, Mac,
Internet
Browser
Seize the Magzter Advantage
Easy, self-service publishing
Multimedia capability using
interactive PDFs
Multiplatform access
Global availability
Real-time sales tracking
Case Study: 5 Days to “Go-Digital”
5
Issue goes LIVE!
4
One Time Apple approval
3
2
1
0
Issue available on iPhones, iPads, iPod Touch,
Android devices, Amazon, web on Magzter & a CJR
branded app on Apple Newsstand
Issue available for preview on CJR’s team iPads for
secure preview
CJR team Uploads Files CJR uploads PDF files to the Magzter system
CJR Previews the Issue
Magzter Sign-up
Copyright © Magzter Inc. 2012 – Confidential
CJR registers online with Magzter
Apple Newsstand:
Magzter powered ‘white label’ apps
Copyright © Magzter Inc. 2012 – Confidential
• A single upload feeds both
Magzter and iOS5
Newsstand
• Interactive PDF Support on
both Magzter Newsstand
and Apple’s Newsstand
• Real Time reporting of
sales of both Magzter and
Apple Newsstand
Apple Newsstand:
Newsstand app branded for you
Copyright © Magzter Inc. 2012 – Confidential
• Magzter creates a branded Apple
Newsstand app
• Publisher content is made available
on the Apple Newsstand subject to
Apple approval – entire process is
managed by Magzter
• Publisher masthead logo prominently
displayed in the app
• The Publisher logo and branding will
also be on the inner pages
• Revenue from the app shared with
Apple and Magzter as per the
Magzter agreement
• Publisher sells single copies,
subscriptions and archived issues
Enhanced user experience
Copyright © Magzter Inc. 2012 – Confidential
• Completely revamped new 2.0
design
• Push notifications to users when
new issue is added
• Magazine gifting online on
www.magzter.com
• Progressive downloading of
magazines when connected to the
Net
• Multiple subscription options –
with ‘auto-renew’
Magzter Zero Cost Model
Zero setup fee
Zero upload fee per issue
No additional cost to make your magazines interactive
PAID MAGAZINES
• 50:50 revenue
share after any
transaction fees to
Apple, Android, etc.
Copyright © Magzter Inc. 2012 – Confidential
CONTROLLED
CIRCULATION
MAGAZINES
• Only download
charges apply
WHITE-LABEL iPad
iOS5 Newsstand App
• One-time fee to
create a white-label
app for Apple’s
newsstand with
revenue sharing
MPA-IMAG Exclusive!
Copyright © Magzter Inc. 2012 – Confidential
Contact us for more…
Girish Ramdas
Co-Founder and CEO
Email: girish@magzter.com
Michael D. Triunfo
Director of Sales, North America
Email: michael@magzter.com
USA: Magzter Inc.
1230 Avenue of the Americas
Suite 781, 7th Floor
Rockefeller Center
New York, NY 10020
Email: usa@magzter.com
Copyright © Magzter Inc. 2012 – Confidential
Neha Rameja
Manager- Business Development
Email: neha@magzter.com
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