A MILLION DONORS CHOOSE
Results of the Combined Federal Campaign
Workplace Giving Alliance
Salem MA
2012 Combined Federal Campaign Training Conference
Our Purpose Today
• To outline the Million Donors Choose project design
• To explain how we gathered and analyzed information
• To present our analysis to date
• To suggest how the project will expand over time
• To identify and help resolve technical challenges
• To invite ideas, questions and suggestions from PCFOs
and LFCCs
2012 Combined Federal Campaign Training Conference
Project Objectives
• To move beyond anecdote and understand the
CFC through the analysis of data
• To help campaigns share experience and best
practices
• To support OPM in its shaping of policy
• To find ways to engage donors and deepen
their enthusiasm for the CFC
2012 Combined Federal Campaign Training Conference
Project Stages
• Proof of Concept (summer 2010 – summer 2011)
– Fall 2009 results
– 18 campaigns reporting
– Almost half the money pledged
• Expansion of Sample (fall 2011)
– Fall 2009 results
– 110 campaigns reporting
– Over 70% of the money pledged
• Expansion to More CFC Years (winter 2011-12)
– 2009, 2010 & 2011 results
– Year over year comparison
– Currently in progress
2012 Combined Federal Campaign Training Conference
Our Method
• Obtain standard charity listing information
from OPM
• Gather pledge data from campaigns
• Normalize format of pledge data
• Check pledge data against 1417 reports
• Analyze and interpret available data
2012 Combined Federal Campaign Training Conference
Data Fields
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•
•
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Charity name
5-digit OPM code
Charity’s federation, if affiliated
Taxonomy codes
25 word statement
Administrative overhead (AFR)
Charity website address
Total pledged to each charity in each campaign
2012 Combined Federal Campaign Training Conference
Extent of Our Sample
As of December 29, 2011
• 110 CFC campaigns
• 70+ percent of total 2009 Pledges
All figures that follow reflect this data and are
not projected to 100 percent.
All figures that follow relate to national and
international charities.
2012 Combined Federal Campaign Training Conference
RANGE OF PLEDGE RESULTS
110 PCFOs Reporting
# of Organizations
> $1M
14
$500K - $999K
21
$100K - $499K
219
$50K - $99K
227
$25K - $49K
326
$10K - $24K
509
$5K - $9K
412
$1K - $4K
528
< $1K
96
0
100
200
300
400
500
2012 Combined Federal Campaign Training Conference
600
Top 100 Charities
Etc. for #11-100
2012 Combined Federal Campaign Training Conference
Pledge Totals by Taxonomy Code
110 PCFOs Reporting
National / International Charities
Arts, Culture, and Humanities - A
Educational Institutions & Related Activities - B
Environmental Quality, Protection & Beautification - C
Animal Related - D
Health - General and Rehabilitative - E
Mental Health, Crisis Intervention - F
Disease, Disorders, Medicinal Discipline - G
Medical Research- H
Crime, Legal Related - I
Employment, Job Related - J
Food, Agriculture, and Nutrition - K
Housing, Shelter - L
Public Safety, Disaster Preparedness & Relief - M
Recreation, Sports, Leisure, Athletics - N
Youth Development - O
Human Services - Multipurpose and Other - P
International, Foreign Affairs, National Security - Q
Civil Rights, Social Action, Advocacy - R
Community Improvement, Capacity Building - S
Philanthropy, Voluntarism & Foundations - T
Science & Technology Research Institutes, Services - U
Social Science Research Institutes, Services - V
Public, Social Benefit: Multipurpose, Other - W
Religion Related, Spiritual Development - X
Mutual/Membership Benefit Orgs., Other - Y
Other - Z
0
5,000
10,000
15,000
20,000
25,000
Thousands
2012 Combined Federal Campaign Training Conference
Top 9 NTEE Codes
In Terms of Performance
2012 Combined Federal Campaign Training Conference
Middle 9 NTEE Codes
In Terms of Performance
2012 Combined Federal Campaign Training Conference
Bottom 8 NTEE Codes
In Terms of Performance
2012 Combined Federal Campaign Training Conference
Top 7 NTEE Codes
(Average Total Pledge per Charity)
2012 Combined Federal Campaign Training Conference
Middle 9 NTEE Codes
(Average Total Pledge per Charity)
2012 Combined Federal Campaign Training Conference
Bottom 10 NTEE Codes
(Average Total Pledge per Charity)
2012 Combined Federal Campaign Training Conference
AVERAGE TOTAL PLEDGES PER CHARITY
Within Each AFR Range
$80,000
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$818
945
425
105
59
0% - 9.9%
10% - 19.9%
20% - 29.9%
30% - 39%
>40%
2012 Combined Federal Campaign Training Conference
Plans for Expanding the Project
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Add data for each new year
Add data back to 2003 when available
Compare data between years to show trends
Add depth in the data collected
2012 Combined Federal Campaign Training Conference
Technical Challenges
• Incomplete data
• Variety of record-keeping methods and
software – data collected not consistent
• Merged campaigns
• Lack of consistency in identifying federal
departments
2012 Combined Federal Campaign Training Conference
Ideas? Questions? Suggestions?
• What would you like us to look for?
• How could you use the information?
• What technical problems have you experienced
or do you foresee with this project and how
might we address them?
• What information or insight – if you only had it –
would make you a more effective campaign?
• How might we design data input and analysis to
answer the questions that matter to you?
2012 Combined Federal Campaign Training Conference
Your suggestions?
We welcome your suggestions – as well as your
data. Please contact us:
Nancy Rexford
Workplace Giving Alliance
125 Washington Street, #201
Salem MA 01970
or
Nancy@wg-alliance.org
1-978-594-0404, ext. 103
2012 Combined Federal Campaign Training Conference
Our Website
www.milliondonors.org
2012 Combined Federal Campaign Training Conference