Expanding Mission Critical
Infrastructure Global BCS
customer round-up and
Itanium future
Kirk Bresniker, HP Fellow
Vice President/Chief Technologist
HP Business Critical Systems
© Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
Your mission-critical experience matters
When application availability is vital
ZERO
unplanned downtime
NEVER
COMPROMISE
MINIMAL
software updates
data integrity
2
Recovery specified in
Intelligent
SECONDS
SELFHEALING
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Major shift in customer expectation for missioncritical
Future
Today
MISSIONCRITICAL
MISSIONCRITICAL
x86
MAINFRAME
EPIC/RISC
x86
EPIC/RISC
MAINFRAME
INDUSTRY STANDARD
MISSION-CRITICAL
3
GREATER
FLEXIBILITY
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
EXCEED
SLAs
World depends on HP for mission critical
Simplify &
Unify IT
Always-On
Resiliency
Dynamic
Optimization
Investment
Protection &
Stability
COMMITTED to providing the best mission-critical experience
INDUSTRY’S ONLY mission-critical Converged Infrastructure
Delivering an infrastructure for the
FUTURE
4
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP delivers a comprehensive mission-critical
portfolio
#1 helping lower customer’s TCO for 3 consecutive years*
HP
Serviceguard
HP Integrity
rx2800 i2
5
OpenVMS
HP Integrity
Server Blades
HP Integrity
Superdome 2
NonStop
HP
CloudSystem
Matrix with
HP-UX
HP-UX
Virtualization
HP VirtualSystem
for Superdome 2/
HP-UX
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
* Gabriel
HP Integrity
NonStop
Consulting Group 2010-2011 Unix Survey
Only HP is paving a path to the future
Conventional IT
SPECIAL PURPOSE INFRASTRUCTURE
Converged IT
MISSION-CRITICAL YOUR WAY
The most mission-critical applications
where downtime is not an option
FORCED TO CHOOSE
Compelled to trade off always-on
resiliency for price performance
GENERAL PURPOSE INFRASTRUCTURE
6
Best of both worlds
with no trade-offs
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Extending mission-critical converged
HP
Project Odyssey
infrastructure
COMPLETE MISSION-CRITICAL EXPERIENCE
Simplify &
Unify IT
Always-On
Resiliency
Dynamic
Optimization
Continued innovations in established missioncritical
OpenVMS
NonStop
Making mission-critical x86 a
reality
7
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Investment
Protection &
Stability
HP commitment with Project Odyssey
HP will deliver a UNIX-like experience for your mission-critical x86 environments by
2014
• Advance HP Integrity / HP-UX / NonStop as
mission-critical design center
• Change the game: HP as only vendor unifying
UNIX and x86 within a single platform
• Revolutionize mission-critical with a suite of products
for choice and investment protection
Courtesy NASA/JPL-Caltech.
8
7x
68x
54%
Greater SMP
scalability*
More reliable*
More efficient*
* Based
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
on internal HP testing
Continued innovations in
established mission-critical
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Your design center for mission-critical
BROAD
ISV Ecosystem
COMMITTED
Itanium Roadmap
10
CONTINUED
Innovation
COMPREHENSI
Services
LONG
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Lifecycle
Advancing Mission-Critical Integrity/HP-UX
Experience
INTEGRITY
11
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Strengthen, scale up and speed up your missioncritical UNIX® environment with upcoming HP
Integrity systems
Watch for more details:
• Boosting your infrastructure with a new Integrity
product line up within same enclosures and chassis
• Leveraging the most Significant Itanium® Processor
to date: Poulson
• Fortifying and accelerating your mission-critical IT
with HP-UX updates
Coming in 2012
12
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Confidential – NDA required
Mission-critical customers trust Integrity and HPUXSimplify and
Always-On
Dynamic
Investment
Unify IT
Resiliency
Optimization
Protection and
Stability
HP-UX 11i v3 supported through
2022
• Increased workload flexibility
• Maximizing high availability and flexibility
• Extended Serviceguard protection
• Enhancing data protection and security
• Enhanced NonStop’s integrated software
stack
• Extending cloud solutions
• New Poulson-based Integrity systems
• New Kittson-based Integrity systems
• New NonStop rack-mount Entry Class
Servers
• New Nonstop Systems
2012-2013
Future*
* This is a rolling (up to three year) Statement of Direction and is subject to change without
notice.
13
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Making your
mission-critical x86
a reality
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Bringing the best of HP mission-critical
to your x86 environments
Innovations in established
mission-critical
Serviceguard
High Availability
Mission-Critical x86
Services
Fault Tolerant
Fabric
Infrastructure Software
Operating Environment
Rich
Virtualization
Continuum
Mission-Critical
Services
15
Analysis
Engine
System Software
Mission-Critical x86 Servers
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
One, common
mission-critical Converged Infrastructure
MC x86
Servers
DRAGONHAWK
HYDRALYNX
Scalable x86
blades
HP and Intel partnering to drive the advancement of performance,
scalability
MC into Xeon
E7 architecture
HP and
Mission-Critical
Servers
Today
16
Future
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Customizable System Software to meet your
mission-critical application needs of any size
System Software
Choose mission-critical feature levels
“Superdome-like” Experience
RASUM Boost
Comprehensive
Dynamic Computing
MC Foundation
“All single blade,
limited
partitions”
“Up to 3 partitions, 8s max”
Choose partitioning options
17
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“Unlimited,
most flexible
partitions”
Broadening your mission-critical
ecosystem with Red Hat
Op
Environment
Confidence in the environment. Decades of experience. Close partnerships.
Extend
Linux
virtualization
Integrate,
enterprise
middleware
Starting platform
HP ProLiant DL980
Boost Linux RAS
Harden and test full solution stack
18
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
OPEN
SOURCE
A
UNIX-like
COMMUNITY
MissionCritical
Experience on
Linux
Partnering with Microsoft to extend
mission-critical for Windows environments
Op
Environment
Mission-Critical Windows Ecosystem
SQL
Boost scalability Server
for large
database support
Expanded
virtualization
Advance error handling and patch management
Optimized for HP mission-critical x86
platforms
HP ProLiant DL980
Deep integration of full stack
19
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
A UNIX-like
MissionCritical
Experience on
Linux
Providing you the highest level of
availability with Serviceguard for Linux
New
Infrastructure SW
Leading HP-UX clustering solution for high
availability now available for Linux
Built on 20 years of experience to
• Get protected fast
• Maximize uptime
• Ensure business continuity
20
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Services extend your mission-critical
experience
Services
A converged mission-critical experience for traditional and x86 environments
Decades of experience with services for
RISC/EPIC
OpenVMS
21
NonStop
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP gives you choice and protects your
investments
Mission-Critical your way
Longevity with
Integrity/HP-UX
MISSION-CRITICAL
CONVERGED INFRASTUCTURE
MISSION-CRITICAL
CONVERGED INFRASTUCTURE
INVESTMENT
PROTECTION
MISSION-CRITICAL
CONVERGED INFRASTUCTURE
22
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Start your future TODAY!
MISSION-CRITICAL YOUR
WAY
OpenVMS NonStop
For more information, visit www.hp.com/go/odyssey
23
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Alternatives for
More Cost Efficient
Databases
© Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
“Why does our Bloomington store
perform so well with our back to
school sale”
Chief Marketing Officer, Large Retail Company
25
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Put your data to work
The real growth in data is complexity
BIM Data
•
•
•
•
Sales
On hands
Stockouts
Etc.
What items sell in
which stores?
26
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Put your data to work
The real growth in data is complexity
BIM data
•
•
•
•
Sales
On hands
Stockouts
Etc.
What items sell in
which stores?
27
1
Demographics
•
•
•
•
Local income
College tuitions
School curriculum
Etc.
Is our brand perceived
better by students of
science vs art?
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Put your data to work
The real growth in data is complexity
BIM data
•
•
•
•
Sales
On hands
Stockouts
Etc.
What items sell in
which stores?
28
1
Demographics
•
•
•
•
Local income
College tuitions
School curriculum
Etc.
Is our brand perceived
better by students of
science vs art?
Geo data
•
•
•
•
Distance to competitors
Distance to campuses
Local weather
Etc.
Is back to school
performance impacted
by the combination of
distance to campus
and weather?
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Put your data to work
The real growth in data is complexity
BIM data
•
•
•
•
Sales
On hands
Stockouts
Etc.
What items sell in
which stores?
29
1
Demographics
•
•
•
•
Local income
College tuitions
School curriculum
Etc.
Is our brand perceived
better by students of
science vs art?
Geo data
•
•
•
•
Distance to competitors
Distance to campuses
Local weather
Etc.
Is back to school
performance impacted
by the combination of
distance to campus
and weather?
Marketing soft data
Social media
• Competitors
• Progressiveness
promotions
• Style classification
• Local ad style
• Brand preference
and spend
• Etc.
• Promotions
• Etc
Are we connecting with our market with our back
to school promotions? Do we understand our
customer well enough to relate to them?
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The new data management paradigm
•
•
30
Changing needs
Changing approaches
Changing technology
Move from 1:1
marketing to social
brand perception
Move from what sells to
why it sells.
•
•
•
From data warehousing
to advanced analytics
From structured
analytics to sentiment
analysis
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
•
From proprietary
RDBMS to Open
Source Hadoop/NoSQL
From apps to event
processors
Where this is headed
Open source data management
will be prevalent in certain areas
of an enterprise
• Proprietary DBMS’s are not suited and
expensive
• Hadoop has critical mass and will expand it’s
role
NoSQL and SQL will become
more similar
• NoSQL products will add traditional features
• RDBMS’s will add eventual consistency,
document models, etc but they will always be
missing web economics
31
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
A framework for enterprise data management
Real time
Batch
Traditional
Apps
External
events and
data
(eg. twitter
feeds,
sensor
data,
clickstream
)
Data manipulation
File
system
Unstructured
apps
App server/
web server
Business intelligence
ETL
Data
Unstructured
feature
extraction/cla
ssification
RDBMS
EDW
Staging
area
Data
Data
Event processing
/ web apps
CEP/stream
processing
32
Query/analysis
NoSQL/
NewSQL
Data
Data
Analytic sandbox
Analytic
R-DBMS
Profiles, models,
scoring
Query,
reporting
and
ROLAP
Data
Marts
File
System
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Analytic
tools/data prep
Get more from your data
Real time
Batch
Traditional
Apps
Data manipulation
File
Traditional
system
External
events and
data
Unstructured
apps
(eg. twitter
feeds,
sensor
data,
clickstream
)
web server
(RDBMS/File
System)
App server/
Data
Unstructured
feature
extraction/cla
ssification
EDW
Staging
area
Hadoop
Data
NoSQL
CEP/stream
(KVS/Document)
NoSQL/
processing
NewSQL
Business intelligence
ETL
RDBMS
Event processing
/ web apps
33
Query/analysis
Data
Data
Marts
File
System
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Query,
reporting
and
ROLAP
Analytic
Data
RDBMS
Analytic sandbox
Analytic
R-DBMS
Profiles, models,
scoring
Data
Analytic
tools/data prep
HP’s Radar Screen
Real time
Batch
Traditional
Apps
External
Events and
Data
(eg. twitter
feeds,
sensor
data,
clickstream
)
34
Oracle
Sybase File
Unstructured
system
apps
MySQL
App server/
RDBMS
PostgreSQL
web
server
Cassandra
Apache/HBase
Event processing
/ webMongoDB
apps
CouchBase
CEP/stream
NoSQL/
VoltDBNewSQL
processing
NuoDB
Query/analysis
Data manipulation
Business intelligence
ETL
Data
Unstructured
feature
extraction/cla
ssification
EDW
Staging
area
Hadoop
Data
Data
Analytic sandbox
Analytic
R-DBMS
Profiles, models,
scoring
Data
File
System
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Query,
Verticareporting
and
Autonomy
ROLAP
SQL Server
Data
Oracle
Apache/Hive
Data
Marts
Analytic
tools/data prep
NoSQL architecture underpinnings
“Common wisdom” from white label NoSQL systems vendors
Hadoop/NoSQL is all about scale-out
of low cost servers
Typical system design goals
NoSQL solutions are more CPU efficient because
they don’t have all the overhead of SQL
• Large, low cost disks to support Big Data
By moving work closer to the data,
we can avoid networking costs
• Optimize for density
• What about reliability?
• Managing multiple clusters?
35
• Low cost nodes with direct attached storage
• Minimize connectivity costs
• Balanced performance?
• Performance/watts?
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Insights from customers
Architecture evolution needs to continue
Data management
governance
•
•
•
Privacy and finer
grained security
Data integrity
Meta data
management and
consistency mixing
structured/unstructured
data
Operational efficiencies
•
•
•
Flexibility - isolated
management of
storage vs. compute
Multi-tenancy
Sharing cluster for
better ROI
Price and performance
•
•
•
36
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Moving of large
volumes of data
between nodes,
clusters and
applications
Multiple copies
stressing storage and
network
Large number of
moving parts, high risk
of performance
imbalance
Technology trends to watch
Photonics based fabric
•
•
•
Low latency
10X bandwidth
Improved and flexible
compute and storage
connectivity
Memristor/NVRAM
storage
•
•
•
10X performance
improvement
Lower cost and bigger
cache
Best option for
performance optimized
massive storage pools
Moonshot (SoC) program
•
•
•
1/3 power consumption
2x increase in compute
density
Algorithm Optimized
Function Units
Converged CloudSystem
Policy driven service provisioning, modeling, and application lifecycle management
37
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Concept for tomorrow’s information age
Green Data Center – low power,
efficient real-estate, tunable
Next gen performance – balanced
fabric, interconnect, memory, storage
Reporting
Order
management
Hadoop
batch
processing
Shopping
basket
Inventory
CRM
Customer
service
Shared infrastructure – SLA driven
38
Private Cloud – Multi tenant
Storage, computer, memory as a service
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Conclusion
The simple view is not our customer’s world
“NoSQL provide nearly limitless, low cost scale”
•
•
•
•
Scale multiple SQL and NoSQL projects with enormous data movement
Scale will be driven by manageability more than limits
We will scale the three C’s – capacity, concurrency and complexity
Cost pain point shifts from hardware to environmental cost
HP has the resources, the motivation and the scope to lead
39
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.