United Nations
Industrial Development Organisation
Creative Industries Framework:
a work in progress
06.10.2011
Camilo Antonio, UNIDO Curator-Advisor,
Agro/RISE Unit
1
UNIDO‘s Creative Industries Framework
How are
creative
industries
relevant?
“The U.N. must be at
the forefront of
Creative
Industries
climate
change.
The
first step is to look
“Greening”:
inward.“
a local
insider‘s
Kandeh Yumkella, UNIDO
Director General
What
challenges/o
pportunities
can CIs offer
job
Definition: CIs are cycles of creation, production and
distribution of goods/services that use creativity and
intellectual capital as primary inputs.
staircase
06.10.2011
Camilo Antonio, UNIDO Curator-Advisor
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Creative Industries
•
Use creativity and intellectual capital as
primary inputs
•
Comprise tangible goods and intangible
services with creative content,
economic value and market objectives
•
Produce creative products generating
revenues through trade and intellectual
property rights
•
Are at the crossroad among artisan,
manufacturing and services
Creative
Economy
Creative
Industries
(UNCTAD Report 2010)
3
Creative economy and Green economy
are mutually supportive
Creativity and intellectual capital, versus non-renewable resources, as
main inputs for production
Transition from over-consumption to more ethical consumerism:
Eco-fashion and eco-tourism
Avoids ‘business as usual’ losses in ecosystem, livelihoods, and lives
because of unsustainable/polluting activities
Most creative industries are environmentally-friendly with low carbon
and water footprints: Using and Recycling
Creative industries is knowledge and services-intensive, creating more
green products as compared to traditional manufacturing
(source: UNCTAD Report 2010)
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06.10.2011
Camilo Antonio, UNIDO Curator-Advisor
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06.10.2011
Camilo Antonio, UNIDO Curator-Advisor
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Creative goods: Exports, by economic group and region, 2002 and 2008
(in millions of $)
250,000
227,103
200,000
Factor 0,7
176,211
127,903
150,000
Factor 1,3
2002
2008
100,000
75,835
50,000
Factor 3
1,210
0
Developed
Economies
Source: UNCTAD, based on official
data in UN COMTRADE database
06.10.2011
Developing
Economies
Camilo Antonio, UNIDO Curator-Advisor
3,678
Transition
Economies
7
Creative goods: Exports from LDCs and SIDS, 2002 and 2008
in millions of US$
1600
1,579
1400
1200
Factor 4,6
1000
800
600
2002
2008
344
400
Factor 2,2
200
61
135
0
LDCs
SIDS
Source: UNCTAD, based on official
data in UN COMTRADE database
06.10.2011
Camilo Antonio, UNIDO Curator-Advisor
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UNIDO‘s Creative Industries Framework
Creative Industries
“Greening”:
a local insider‘s
job
06.10.2011
Camilo Antonio, UNIDO Curator-Advisor
9
UNIDO‘s Creative Industries Framework
Imaginative
ideas for
eco-systemic
markets
06.10.2011
Who imagines
the potential
for an idea
being
marketed?
Creative
“Greening”:
an insider‘s job
Camilo Antonio, UNIDO Curator-Advisor
Who imagines
the potential
for creating
jobs from
green
concerns?
Prosumers
enjoying
traded
products
10
Rural-urban
crossovers:
women/youth
entrepreneurial
communities
Imaginative
ideas for
eco-systemic
markets
UNIDO‘s Creative Industries Framework
Eco-systemic
Public-Private
Concerns
Who imagines
the potential
for an idea
being
marketed?
Creative
“Greening”:
an insider‘s job
People living
respectfully with
land and natural
resources
06.10.2011
Who imagines
the potential
for creating
jobs from
green
concerns?
Prosumers
enjoying
traded
products
Eco-conscious
advocates and
investors
Camilo Antonio, UNIDO Curator-Advisor
11
Rural-urban
crossovers:
women/youth
entrepreneurial
communities
Imaginative
ideas for
eco-systemic
markets
People living
respectfully with
land and natural
resources
06.10.2011
UNIDO‘s Creative Industries Operations Map
Response/supply
Facilitative transformation
and capacity building
Who imagines
the potential
for an idea
being
marketed?
Creative
“Greening”:
an insider‘s job
lllff
UNIDO‘s Seal of Approval
apt agro-tech and
agri-businesses
request/demand
Camilo Antonio, UNIDO Curator-Advisor
Eco-systemic
Public-Private
Concerns
Who imagines
the potential
for creating
jobs from
green
concerns?
Prosumers
enjoying
traded
products
Eco-conscious
advocates and
investors
12
Features of UNIDO‘s Creative Industries Programme Framework
Response/supply
Consultants &
trainors
Convenor &
Broker
Assessing &
programming
CI subsectors
Peer
Reviews
Identifying &
fostering
Entrepreneurs
with creative
Innovation
ideas?
mobilizing
Investors
& Business
Linkages
Cultural
heritage &
craft-based
Agrisector
businesses
How facilitate change(s) and
enable capacity building?
Approaches
& Models
Intellectual
Property
Rights
Value Chain
Analyses
Creative Industry:
A locally-based
Insider’s Job
Slow
Food
Designing
for Quality
Digital
Tourism/
Exchange
FilmFests
Platform
Destinatio
n
Renewable
Regional
Energy &
Branding &
Clean
Territorial
How assist stakeholders/
Technologies
counterparts for required inputs? Marketing
request/demand
Outcome &
Impact
Rural people
Beneficiaries:
Propoor/green
for
Sustainable
Development
IPR patents &
products
performing
in local and
global
markets
Rural
Integrative &
Inclusive
Enterprises
Video 1
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Camilo Antonio, UNIDO Curator-Advisor
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Distinguishing Values & Characteristics of Creative Entrepreneurs
Cultivating change & making combinations
ASPIRATION
Researching/rediscovering Roots
Imagining big
picture contexts
of Concerns
Experimenting for Innovation
Articulating the Strategy cum
Business Plan
Testing the ground/market
Imaginatively
Creativity: a
Triple A-interlinked
Process
reconstructing
ATTITUDE
Spotting
Opportunities
for Change
Value-chain adding/Assessing
Enterpreneuring for Business & Jamming It:
joyful activities making sense
To Act
responsibly
Video 1
06.10.2011
ABILITY
Camilo Antonio, UNIDO Curator-Advisor
14
Integrative Development of Creative Industry Holons
Gross national
product / happiness
UNIDO Interventions:
MDG/Ecosystemic Perspectives
Green jobs for
green trade
Territorial marketing/
Regional Branding
Partnership
initiatives
Investment
Forums/Media
Events
Designs for
Innovative
Production
IPR for Clean
Technologies
Rural
communities
Agro-sector
Resources
pro
green
CE
Motivating Creative
Entrepreneurship
caribbian export
fullcircleanimation.com
06.10.2011
Stakeholders‘
Programming
Camilo Antonio, UNIDO Curator-Advisor
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Thank you for your kind attention!
Camilo ANTONIO
camilo@camiloantonio.com
06.10.2011
Camilo Antonio, UNIDO Curator-Advisor
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