ACT like a COUNSELOR,
THINK like a PRINCIPAL
WAYS TO JUMPSTART THE USE OF DATA IN
YOUR PROGRAM AND MAKE YOURSELF
IRREPLACEABLE WITHIN YOUR BUILDING!
PATTI HOELZLE
NOOKSACK VALLEY SCHOOL DISTRICT
CELEBRITY GUESTS:
MY BUILDING PRINCIPALS
CINDY TJOELKER AND KEVIN DEVERE
What will we talk about today?
1. EDUCATING YOUR STAKEHOLDERS ON THE
IMPACT THAT YOU HAVE AS A SCHOOL
COUNSELOR.
2. MARKETING TIPS TO INFORM OTHERS
ABOUT YOUR WORK.
3. FREE AND EASY WAYS TO SHOW YOUR
IMPACT ON STUDENTS THROUGH DATA.
Whose needs are you
advocating for?
Student needs?
Teacher needs?
Principal needs?
When a ______’s needs
keep you from
advocating for your
position, who will be
there to advocate for
them when you are
eliminated?
“We are so busy taking care of
everyone else, we’re not taking care
of our profession.” - unknown
Educate your stakeholders!
 Who is going to fight for you to keep your job?
 1 Principal
 20-45 teachers
 300-600 parents
 Unlimited community members
 We often go straight to our administration to share
our successes….what else can we do to inform our
stakeholders?

How are students impacted by the work you are doing?
Administration
 Education about role of school counselor
 Response to Intervention approach
 Principal-Counselor Annual Agreement
 Time tracking
 Show visual of how you are spending your time….advocacy for
DIRECT service to students
 School climate data
 Link YOUR WORK to improvements
 Make your principal look good
 Offer up data that they can bring to administration/school
board to present – bullying, behavior, school climate, etc.
Everson/Nooksack Elementary
School
Individualized sessions
Student Support Team meetings – referrals for IEP assessment
and potential placement
Behavior plans – transfer to classroom
Small Groups
-Social skills, changing families, attendance support, study skills,
self-concept, etc.
Counselors Café – target gender-specific topics
Staff 1-on-1 Mentoring to at-risk students
Guidance curriculum – 3rd – 5th weekly, 1st-2nd bi-weekly
-Bullying, Second Step, Internet Safety, Career Exploration
Positive Behavior School wide Program
-coordinator, data analysis, tier 2/3 interventions
Bullying Prevention and Intervention Curricula
Peer mediation programs (safety patrol, pioneer peacekeepers)
Time Tracking – find something that
works for YOU!
Time Tracking
Nooksack
Delivery System
ASCA Goals
2008-2009 2009-2010 2010-2011 2011-2012
35-45%
Guidance Curriculum
Individual Student Planning 5-10%
30-40%
Responsive Services
35.81
7.26
38.84
29.39
6.69
46.01
41.29
6.97
34.37
10-15%
18.09
74.65
17.91
75.4
17.36
75.67
System Support
Direct Service to students
Classroom Instruction, Group Activities, Parent Workshops and
43.81Instruction
6.83Individual Assessment and Planning (documented strategies for student's success)
37.69Consultation, Individual Counseling, Referrals, Crisis Counseling, Peer Facilitation
Consultation, Collaboration and Teaming, Program Management, Data Analysis,
11.67Fair Share Duties
81.50
Everson
Delivery System
ASCA Goals
2008-2009 2009-2010 2010-2011 2011-2012
35-45%
Guidance Curriculum
Individual Student Planning 5-10%
30-40%
Responsive Services
29.41
8.87
38.79
10-15%
22.93
68.2
System Support
Direct Service to students
Nooksack Elementary
50
45
40
35
30
25
20
15
10
5
0
31.02
9.61
37.07
27.69
10.87
36.30
38.68
7.71
36.42
22.96
25.15
68.09
63.98
*data lost Jan-June
17.19
75.10
2008-2009
2009-2010
2010-2011
2011-2012
35-45%
5-10%
30-40%
10-15%
Guidance Individual Responsive System
Curriculum Student
Services
Support
Planning
Classroom Instruction, Group Activities, Parent Workshops and
Instruction
Individual Assessment and Planning (documented strategies for student's success)
Consultation, Individual Counseling, Referrals, Crisis Counseling, Peer Facilitation
Consultation, Collaboration and Teaming, Program Management, Data Analysis,
Fair Share Duties
Everson Elementary
45
40
35
30
25
20
15
10
5
0
2008-2009
2009-2010
2010-2011
2011-2012
35-45%
5-10%
30-40%
10-15%
Guidance Individual Responsive System
Curriculum Student
Services
Support
Planning
EES Student Perception of
School Climate - Intermediate Students
5
Very unhappy/unsafe – Very happy/unsafe
4.5
Oct-08
Oct-09
4
Oct-10
Oct-11
12-Oct
3.5
3
This is how I feel being The teachers and staff This is how safe I feel
at my school
at my school are:
in my classroom
….on the playground
…. In the cafeteria
…. On the bus
Teachers – Class size vs. counselor???
 What support do teachers need or want?
 What are they talking about in the staff lounge? START HERE!
 Behavior
Behavior plans, small group support, 1-on-1 incentive programs
 Positive Behavior Intervention Program
 Take on a “leadership” role so that teachers don’t have to
 Make yourself an integral part of the program – it can’t run
without you!


Homework/parent support
Parent Education Night
 Videos/newsletters directly supporting specific topic


Planning time

Offer guidance lessons for them to have extra time to work
REPORT BACK!
 Teacher – Counselor
 Behavioral Data
 Link to interventions and how
you helped them (preserve
teaching time)
Discipline Referrals
400
350
300
250
200
150
100
50
0
2010-2011
Total
2011-2012
Linear (Total)
Connect
 Twice a year
 Report counseling contacts –
breakdown by grade and topic
 Promote upcoming events and
counseling opportunities
“Marketing to the Masses”
 Teachers




Emails – connect classroom
guidance to classroom
learning (“messenger”)
Talking hallways – bulletin
boards are VITAL!
Take on tough
meetings/conferences with
parents
Invitations to celebrations
 Parents

Newsletter


Assemblies



“Word detective”
Parent Education Nights
Reach out to DADS


MailChimp
Watch DOGS program
Just show up!
PTA meetings
 Social events
 Principal meetings

Meaningful DATA beyond “THE ratio”
 Surveymonkey
 Create easy surveys and track perception data
 Offer to collect data through your account
 Process Data is impactful
 Results reports – ASCA national model
 How many students are you impacting in a
week/month/school year?
 Excel
 Pre/post reports
 Wordle
 Favorite part of your job?
One last thing…
LOVE YOUR JOB?
SHOW IT BY SPREADING JOY, LAUGHTER, POSITIVITY
THROUGHOUT YOUR SCHOOL….
COSTUMES, PUPPETS, SONG/DANCE, GAME SHOWS 
THE SCHOOL COUNSELOR “RAZZLE DAZZLE”
EMAIL ME AT PATTI.HOELZLE@NV.K12.WA.US
FOR ANY RESOURCE/IDEA MENTIONED…
QUESTIONS???