WAFERMAKER CRISIS
PR Team:
Heather Goss, Elissa Meisenheimer,
Joe McSweeney, Kamillah Hill
Problem
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India pesticide gas leak
Wafermaker fire
Dangerous chemicals used on-site
Plant located next to Elementary School
Parents and community fearful
Situation Analysis
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Good standing in community
Silicon wafer manufacturer
Company follows safety protocols
Many employees live in Oakleaf
Excessive media coverage
 -Wafermaker
Fire
 -India gas leak
GOAL
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For Wafermaker to be perceived as a
safely operating plant.
Primary Focus
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Parks Elementary School
PTO / Parents of Parks’ students
Community
Employees
Media
Government Agencies
Stockholders / Investors
Objective 1:
Parks Elementary School
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To communicate effectively and
efficiently with the Parks Elementary
school so they are equipped with
accurate information regarding the
Wafermaker plant's safety procedures.
Objective 1: Strategies
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Strategy 1: Private School Meeting
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Strategy 2: Public School Meeting
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Strategy 3: Chip’s Video
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Strategy 4: Chip’s Art Contest
Objective 2:
PTO / Parks Elementary Parents
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To diffuse negative emotion about
Wafermaker’s use of chemicals to the
parents so they believe Wafermaker is
a safely operating plant.
Strategy: Luncheon with speech
Objective 3:
Community
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To demonstrate safety procedures to
the community to alleviate concerns
about the plant's impact on Oakleaf.
Strategy: Open plant tours
Objective 4:
Employees
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To inform employees about the
consequences of the fire so they support
Wafermaker's image of being a safely
operating plant.
Strategies:
Company meetings
Complaint avenues
Objective 5:
Media
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To provide complete information to the
media so they accurately report the
facts regarding the Wafermaker plant.
Strategies:
Press Conference
Media kit
Objective 6:
Government Agencies
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To address the plant's use of chemicals
to the various government agencies so
they reduce anxiety related to the
procedures used at Wafermaker.
Strategies:
City Hall Meeting
Media Kit
Objective 7:
Stockholders/ Investors
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To communicate that Wafermaker is not a
high-risk investment to the company's
stockholders so that they will maintain
their current stock portfolio with the
company.
Strategy:
Information packet
Thank you!