Marc Rubner
VP, Marketing
Schoolwires
February 5, 2015
theROC
The Schoolwires Roadmap for Optimizing Communities
Driving optimal community engagement for K12 districts
© Schoolwires® 2014
Why Schoolwires
®
© Schoolwires® 2014
What is theROC?
• Definition: Each K-12 district travels on a community
engagement journey
and Schoolwires provides them a
• Roadmap for
• Optimizing
• Communities
• the ROC identifies your district’s areas of strength and
opportunities for growth as you strive to optimize your
community engagement initiatives
© Schoolwires® 2014
“Parental effort is consistently associated with
higher levels of achievement, and the
magnitude of the effect of parental effort is
substantial. We found that schools would
need to increase per-pupil spending by more
than $1,000 in order to achieve the same
results that are gained with parental
involvement.”
— Karen Smith Conway, professor of economics at the University of New
Hampshire
© Schoolwires® 2014
“When families of all backgrounds are
engaged in their children’s learning, their
children tend to do better in school, stay in
school longer, and pursue higher education.
Clearly, children at risk of failure or poor
performance can profit from the extra
support that engaged families and
communities provide.”
— A New Wave of Evidence, by Anne T. Henderson and Karen L. Mapp
© Schoolwires® 2014
How does theROC help K12 district leaders?
•
•
•
•
Provides a benchmark
Reinforces success
Identifies opportunities
Contributes to your community engagement strategic
vision and tactical plan
• Ultimately, the ROC provides a guidepost for
strengthening your district’s brand and overall impact on
the community
© Schoolwires® 2014
5 levels of community engagement
• Create
• Inform
• Collaborate
• Integrate
• Optimize
© Schoolwires® 2014
Create
•
•
•
•
Homegrown or free website
Static web pages
Limited/no coordination of content
Limited/no uniformity (branding, tone, voice)
© Schoolwires® 2014
Inform
•
•
•
•
•
•
Centralized website management
Website design tools
Distributed content editing and publishing
Parent involvement initiatives
Brand development
Pushed out messages and information
© Schoolwires® 2014
Collaborate
•
•
•
•
•
Shared website and community management
Two-way school-to-home communications
Social and mobile networking
Enhanced student, parent, partner, community interaction
Standardized district-wide branding, PR and engagement
programs
© Schoolwires® 2014
Integrate
• Student, parent and community resources
• Personalized workspaces, calendars and information
• Stakeholder adoption of systems via training, and
professional development
• Engagement metrics and reporting
• Interoperability and integration of 3rd-party systems
© Schoolwires® 2014
Optimize
•
•
•
•
•
District-wide extensibility
Custom, integrated apps and gadgets
Broad teacher and community adoption
Robust community authored content
National or global connections (sister schools)
© Schoolwires® 2014
The journey
© Schoolwires® 2014
theROC grid
© Schoolwires® 2014
The road blocks
© Schoolwires® 2014
theROC as a benchmark
• Knowing your place on theROC gives you perspective
• It helps to benchmark your district against others
• It illuminates your community engagement strengths and
identifies areas of growth
© Schoolwires® 2014
theROC as inspiration
• theROC reinforces your vision for continuous
improvement
• There is no finish line
• No matter what level of theROC you find yourself,
there are always ways to improve community
engagement.
• With every advancing level comes new heights of
community engagement,
• The ability to build upon the trust you’ve earned in the
community,
• A stronger brand
• A real impact on student achievement and overall district
performance
© Schoolwires® 2014
Where are you on theROC?
• Review Digital Resource Score
• Review Community Engagement Self-Assessment score
• Determine your place on theROC
© Schoolwires® 2014
What do we do now?
• Let’s work together to develop a plan for getting you to the
next level on theROC
• Define your aspirations
• Review desired capabilities
• Review products and services that get you there
© Schoolwires® 2014
THANK YOU!
Marc Rubner
Marc.rubner@schoolwires.com
814.272.5178
www.schoolwires.com
© Schoolwires® 2014