DuPont Market Advisory Panel —
Environmental Benefits Survey
May 10, 2010
Cheryl Brooke
2
Customer Value for Products with Environmental Benefit:
Over the next decade customers believe that the value for products with
environmental benefits will go up, further proof of the long-term need for
environmental benefits in products.
82%
90%
73%
80%
70%
57%
60%
Currently
+5 Years
+10 Years
50%
40%
30%
20%
10%
0%
% High/Moderate Value
BASE = 843, 663, 632
How much value do YOUR CUSTOMERS currently have for products with an environmental benefit? Would you say they have:
How much value do you think YOUR CUSTOMERS will have for products with an environmental benefit in the future?
4/13/2015
DuPont Market Advisory Panel: Environmental Benefits Survey
April 2010
3
Environmental Benefits Most Valued by Customers
• Within specific industries and
75%
80
69%
70
64%
60
• Reduced energy requirements in end
product
35
33
50
regions other benefits also rise to
the top:
31
•
•
40
Transportation, Industrial/Chemicals,
Electronics
EMEA, Asia Pacific
• Recyclability/Renewables in end product:
30
•
40
20
36
33
10
• Reduced impact on eco-systems, landuse,
•
0
Inherently safer
Reduced
Reduced energy
materials
air/water pollution
req in final
products
High Value
Moderate Value
Ag/Food
• Reduced waste in manufacturing
•
•
Industrial/Chemicals, Electronics,
Packaging/Plastics
EMEA
• Cradle to grave footprint reduction
•
BASE = 725
Transportation
Packaging/Plastics
Statistical significance is +/- 5% at 95% C.L.
4/13/2015
DuPont Market Advisory Panel: Environmental Benefits Survey
April 2010
4
Environmental Benefit Drivers for Our Customers
96%
100
90
94%
• Within specific industries or
92%
91%
25
28
16
28
80
70
regions other benefits also rise to
the top:
• Social Responsibility (Company Image):
•
60
Transportation, Ag/Food,
• Decreased Production Costs
50
•
80
40
66
30
67
63
20
Transportation, Ag/Food, Electronics
• Increased Brand/Market Perception
•
Transportation, Ag/Food, Industrial/Chemicals
• Increased Production Volume
•
10
Transportation, Electronics, Packaging/Plastics
• Life cycle cost reduction
0
Customer
requests or
requirements
Compliance Recognition of
Increased
with govt regs your company market share
or standards as innovation
leader
Very Important
•
Much more important in EMEA, than in NA or
Asia Pacific
Somewhat Important
BASE = 725
Statistical significance is +/- 5% at 95% C.L.
4/13/2015
DuPont Market Advisory Panel: Environmental Benefits Survey
April 2010
5
Long-Term Trend Leading to Job Creation?
Over the past year, environmental benefits in products have led to some job
creation, but most customers anticipate much strong job creation within their
industries in the future.
62%
70%
60%
50%
40%
30%
21%
20%
10%
0%
Work force increased in past
year?
Likelihood of job increases
over next 5 years
BASE = 685, 684
Has the demand for environmental benefits in your products led to any work force increases in the past year? YES/NO
If environmental benefits in products are a long-term trend, how likely is it that YOUR INDUSTRY will need to increase jobs in the next 5 years?
Very, Somewhat, Not at all likely, Don’t know
4/13/2015
DuPont Market Advisory Panel: Environmental Benefits Survey
April 2010
6
Methodology Overview
• DuPont has recruited over 2000 customers globally to participate in a
Market Advisory Panel
• An online survey was mailed to these customers in order to
• gauge the value they have for environmental benefits in products
• understand the drivers for using more environmentally friendly products and
• assess the longevity of this need and possible contribution to formation of green jobs
• Survey fielded April 14, 2010 to April 26, 2010 with 891 people responding
to access the survey. 682 customers fully completed the survey.
EMEA
21%
Asia Pacific
12%
Latin America
4%
Regional Participation:
BASE = 891
North
America
63%
4/13/2015
DuPont Market Advisory Panel: Environmental Benefits Survey
April 2010