marketing
Group Members
Zeeshan Amer Dar
L2F03BBIT0192
M. Usman Aslam
L2F03BBIT0193
Kashif Zahid Butt
L2F03BBIT0204
Rana M. Hassan
L2F03BBIT0226
marketing
New Retail Idea
gubbaare
marketing
LET US START!
•A Short Introduction
Balloon Shop
Variety of Balloons
Location : Near Center Point, NBP Park.
Catering All sorts of Events
Also Planning to do Marketing Services
marketing
objectives
• A total customer satisfaction.
• A continuous & sustainable growth.
• A commitment to our people for their
entertainment and prosperity.
• A struggle for the introduction of
innovative strategies in balloons.
• Market share maximization.
marketing
Market Analysis
• Target Market
Upper Middle, Elite Class and Business
Class.
Income more than 80,000/month
Different Events (Like Christmas, Eid and
etc).
• Micro Analysis
• Macro Analysis
• Threats of New Entrants
• SWOT Analysis
marketing
Threats of New Entrants
• Entry Barriers
Competition
Market Leadership
• Exit Barriers
Government Rules and Regulations
• Bargaining Power of Buyers
• Bargaining Power of Supplier
SWOT Analysis
marketing
• Strengths:
No compromise on standard and quality
Uniqueness of our Business
Energetic and Understanding co-workers
Relations with some Good Companies’ Owners
• Weaknesses:
No Practical experience
Though we have skilled workers as well as
contacts but still element of discrepancy is
there as we are starting a new business and we
have no experience.
Limited funds.
marketing
• Opportunities:
As we are the first one to introduced
this kind of business in Pakistan
Expand area wise
Awareness of Party Balloons and
Marketing Balloons services among
consumers
• Threats:
Competitors
Traffic and Government
marketing
Retail Format
• Separate Counters
• Booking Facility
By Phone
At our Outlet
Mail
Online
• Decorative Enough
marketing
Sustainable Competitive Advantage
• Unique Service (Balloon
Advertisements and Party Decors)
• Information system
We will make or design the balloons
with the help of our customer’s
feedback.
• Location (Joint of many Posh Areas)
• Distinctive Look
• Store Atmosphere
marketing
Retail Mix
• Merchandise
• Assortment and Variety
• Pricing
• Customer Service
marketing
Organizational Plan
• Partner Ship
• Investing Equal Amounts of Capital
• Departmental Functions Performed by
Partners
• Initially 4 Departments
Marketing
A/C and Finance
Production
Procurement
marketing
Organizational Structure
GUBBAARE
Partners /
Managers
Marketing
Zeeshan Amer
Dar
Procurement
Rana M. Hassan
Production
Kashif Zahid Butt
A/C & Finance
M. Usman Aslam
marketing
Retail Strategy
•
•
Providing a quality product.
Provided the customer with a more
convenient method for obtaining their
desired services.
•
We have seen the Pakistanis, especially
Lahorites as new idea tasters so; we have
a chance of having good result.
marketing
Procurement Plan
• Procurement
Survey different markets.
Find out the least rate available.
Watch for the best quality available.
• Location for Selling
DHA
Walton
Gulberg (Final)
marketing
•
Raw Material
 Parachute Clothe
 Pigment Colors
 Paint Brushes
 and off course the Machine to
Blow the Balloon
marketing
Production Plan
• No Production of Party Balloons in
Start
• A Contractual Person is Hired
• Production Flow Chart (Next Slide)
marketing
Production Flow Chart
Parachute
Clothe
Cutting
Designing
Coloring the
Cuttings
Absorbing /
Drying
Stitching
Final Product
marketing
Marketing Plan
• Marketing Mix
Product
Price
Place
Promotion
marketing
Retail Communication Mix
• Launching
• Advertisement
• Website
marketing
CRM Program
• R&D Department
• HR Department
Courteous and Trained Employees
• Performance Evaluation
Financial Analysis
marketing
Opening Balance Sheet
Capital
Zeeshan
Hassan
Usman
Kashif
Total Fund Provided
PKR
5,000,000
5,000,000
5,000,000
5,000,000
15,000,000
Long Term Assets
Shop Interior
200,000
Shop Exterior
75,000
Computer
60,000
Shop
Total Fund Expended
Working Capital
15,000,000
PKR
5,000,000
5,335,000
9,665,000
15,000,000
marketing
Expenses (in PKR)
Salaries
60,000
Electricity
20,000 approx.
Advertising
500,000
Telephone Bills
4,500 approx.
Stationary
2,000
Miscellaneous
2,000
Total Expenses Per Month
588,500
Total Expenses Per Year
7,062,000
marketing
Interior - Exterior
marketing
marketing
marketing
marketing
marketing