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DRR Matters to Business:
Public Private Partnership in
Disaster Risk Reduction in Asia and
the Pacific
www.unisdr.org
www.unisdr.org
APEC Task Force for Emergency Preparedness – Public
Private Partnerships and Disaster Resilience Workshop
2010
Jerry Velasquez
UNISDR secretariat Asia Pacific
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This presentation
• UNISDR Regional Review on PPP for DRR
• Kuala Lumpur Action Plan on PPP
www.unisdr.org
• UNISDR strategy on engaging with private sector on
DRR
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Why DRR matters to Business?
“Unfortunately, natural hazard risks are not yet in the
mind of CEOs but if we manage to bring this topic to the
top-level, behaviour will change quickly because they
will see how natural hazards affect their supply chains.”
www.unisdr.org
Jo da Silva, Arup
Business case for Investment in DRR
• Strenghten local relationships
• Reinforce brand, reputation, values
• Staff development
• Direct business opportunites
• Business development
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UNISDR strategy to engage with the Private Sector
Why?
The Private Sector is a powerful social and economic driver at the local,
national and international level. National and multinational companies
provide economic value to national GDP that exceeds external
development assistance.
www.unisdr.org
“A global programme for disaster risk reduction -- it’s
not just a question for the UN, it’s a question for
governments, businesses and every day people
working in concert.”
Margareta Wahlström,
Special Representative of the UN Secretary-General on Disaster Risk Reduction.
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2009 Stocktaking review
The status of PPPs for DRR
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Objective: develop an action plan that facilitates PPPs for DRR in East
Asia
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Expected outputs of the review
www.unisdr.org
 a report of the current state of PPP for DRR in East Asia
 recommendations for strengthening PPPs for DRR
 an action plan and preliminary budget for promoting PPPs for
DRR
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Methodology: desk review, case studies, consultations with stakeholders
in the region
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Geographical scope: Bangladesh, Bhutan, Cambodia, India, Japan,
Korea, Malaysia, Myanmar, Nepal, Philippines, Thailand, Vietnam,
Singapore, and Sri Lanka
23 March 2009
Meeting of the ISDR Asia Partnership
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Main findings: Status of PPPs for DRR in the
region
Large number of companies seems to be involved in DRM
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Main areas of involvement: unilateral projects in disaster relief, response
preparedness, business continuity planning
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Few examples of company-government partnerships
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Business champions: finance & insurance, ICT & telecom
www.unisdr.org
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23 March 2009
Awareness and understanding of the concept of DRR and of the
potential role business can play in this area is lacking
Meeting of the ISDR Asia Partnership
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Case studies of business involvement
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Malaysia – Mercy Malaysia
– Corporate partners contribute to DRR and response preparedness
– Plans for strategic partnerships in disaster preparedness
– UEM Group Malaysia: volunteering program
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China – UNDP
– Corporate partners contribute to disaster relief and response
preparedness
– Plans for strategic involvement in DRR
www.unisdr.org
– Nokia Siemens Network: MOU for disaster rehabilitation and
reduction
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23 March 2009
Sri Lanka – Disaster Management Center
– MOU with telephone service providers to build early warning systems
– Plans to expand business involvement for micro-insurance pilot
scheme and flood preparedness projects
Meeting of the ISDR Asia Partnership
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Main findings: Legal and institutional framework
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Almost all countries in the region have progressed in setting up
frameworks for multi-stakeholder cooperation in DRR
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Only few have a achieved a stage where these frameworks are used in
promoting collaborative action on DRR
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Main focal points for business engagement: UN, NGOs and NPOs,
corporate networks
www.unisdr.org
Commitment needs to transform into action
23 March 2009
Meeting of the ISDR Asia Partnership
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Country best practice examples
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China CSR Guidelines for SOEs (State Council):
– “In the case of serious natural disasters or sudden events, stateowned enterprises shall provide financial, material, and human
resource aids and supports to those suffered from such natural
disasters or sudden events.”
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National Disaster Management Authority (NDMA) of the Government of
India
– formulated clear vision and goals for corporate sector involvement
www.unisdr.org
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23 March 2009
Japan Central Disaster Management Council
– Business Continuity Planning guideline
– Business Continuity Advancement Organisation (BCAO) annual
awards
Meeting of the ISDR Asia Partnership
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www.unisdr.org
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Challenges of PPPs for DRR
Lacking awareness and understanding of DRR
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Little understanding of PPPs for DRR
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Attitudes and perceptions
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Lacking demonstration of the business case for corporate sector
involvement
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Lack of resource commitments
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Reliance on public funding
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23 March 2009
Meeting of the ISDR Asia Partnership
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www.unisdr.org
Recommendations for strengthening PPPs
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Build understanding of the DRR concept
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Raise awareness of the importance of PPPs for DRR
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Demonstrate the business case for private sector involvement in DRR
and help business understand its potential role in DRR
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Improve understanding on side of the public sector: establish realistic
view of potential business contributions
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Private sector views and expertise need to be channelled into DRR
processes
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Set up institutional homes for private sector engagement
23 March 2009
Meeting of the ISDR Asia Partnership
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KL Action Plan on PPP
www.unisdr.org
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Asian Ministerial Conference on Disaster Risk Reduction (3rd
AMCDRR) successfully held in Kuala Lumpur from 1 – 4 December
2008 with the cooperation of Conference Partners. There was a
called for the preparation of Regional Action Plan and the Kuala
Lumpur Initiative on Public-Private Partnerships for Disaster
Risk Reduction within the main outcome, the Kuala Lumpur
Declaration on Disaster Risk Reduction. These plan shall be
spearheaded by the the ISDR in collaboration with the members of
IAP, the Governments of Malaysia, India and Republic of Korea as
the Conference hosts of Asian Ministerial Conference on Disaster
Risk Reduction. The Regional Action Plan and Kuala Lumpur
Initiative on Public-Private Partnership for Disaster Risk Reduction
will further enhance implementation of the Hyogo Framework for
Action.
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Actions so far
www.unisdr.org
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In preparing the proposal, a matrix of key actions
recorded within the Kuala Lumpur Declaration on
Disaster Risk Reduction, was cross-referenced
against key priorities of the Hyogo Framework for
Action to ensure compatibility (Appendix 1). Based
on the stakeholder inputs, it is proposed that the
development of guideline and good practices to
promote public private partnerships within the
region.
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Malaysia have reported the following
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Public-private partnerships in high technology and scientific application
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Public-private partnerships in engaging the media including government’s and
private media to enhance disaster preparedness and response
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Ministry of Communication-RTM and private experiences, etc...
Public Awareness, Capacity Building and Education
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SEADPRI-UKM, Malaysia Meteorological Department, Ministry of Health, other
universities and non-government organisation experiences, etc...
Mobilising Resources
www.unisdr.org
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Malaysia Emergency Response System (MERS) 999 for the public by Telekom
Malaysia;
Fixed-Line Alert System (FLAS) for the dissemination of tsunami alert by Telekom
Malaysia; and
Government Integrated Radio Network (GIRN) by SAPURA
Climate change adaptation by the Ministry of Natural Resources and Environmental,
Ministry of Energy, Water and Communication, etc...
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Micro-finance - Ministry of Finance, Central Bank of Malaysia, Co-operative
Organisation/Society, Government Linked Company
Corporate philantrophy, corporate social responsibility – Corporate Responsibility
Institute, business council, Private sectors (Khazanah Nasional Petronas, UEM),
etc...
Involvement and Empowerment of Local Governments and Civil Society
MERCY Malaysia
Malaysian Red Crescent Society (MRCS), etc...
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UNISDR strategy to engage with the Private Sector
How?
Engage Private Sector entities in Public-Private Partnerships (PPP) to
promote disaster risk reduction and mobilize resources through:
• core business arrangements for joint actions
• corporate social responsibility (CSR) and philanthropy
• knowledge transfer
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• Hyogo Framework for Action (HFA) for Business
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Core Business arrangements for joint actions
Based on a model of partnership that supports partner
collaboration to create employment and foster entrepreneurship,
contribute to economic growth, implement social, environmental or
ethical standards and provide appropriate and affordable goods
and services.
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In practical terms, UNISDR will link individual companies such as
New Market/Small Equity Initiative to designated projects and
products.
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Corporate Social Responsibility and Philanthropy
Based on a model where business provides financial support,
contributes volunteers or expertise, or makes in-kind
contributions, including product donations.
www.unisdr.org
In practical terms, UNISDR will engage with select private sector
entities and a foundation which have been approached on the
basis of interest in specific UNISDR proposals for support in key
impact areas.
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Knowledge Transfer
www.unisdr.org
Contributes to learning about disaster risk reduction
among private sector partners to encourage and
support leadership in championing, advocating for, and
contributing to information exchange and learning on
disaster risk reduction.
In practical terms, UNISDR will seek to partner with
public-private sector companies to further learning on
DRR for among others international financial
institutions.
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www.unisdr.org
Hyogo Framework for Action (HFA) for Business
Committing private
sector to selfmonitored quality
standards in recovery
and reconstruction to
help build national and
local capacities in
business for risk
assessment and risk
reduction.
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Private Sector Advisory Group
www.unisdr.org
Acknowledging the critical role the private sector plays in an
effective disaster risk reduction strategy, the UNISDR Private
Sector Advisory Group brings together leading global private
sector actors which are aware of the benefits preventive actions
have to their businesses and thus demonstrate their will to
cooperate closely with the UNISDR to make the world more
resilient to disasters.
The UNISDR Private Sector Advisory Group members will:
• Advise the UNISDR with their practical expertise in the field of disaster
risk reduction
• Complement UNISDR’s disaster risk reduction efforts by bringing in new
ideas from the private sector
• Assist the UNISDR’s efforts of capacity-building in disaster-prone areas
• Review and counsel on UNISDR strategic publications such as the midterm HFA review due in autumn 2010
• Support the UNISDR to secure the necessary funds from the private
sector for future projects
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Opportunities to engage
Cross-industry coalition
 Collaborate with other key industries (such as insurance, utilities, ICT, tourism,
etc.) to build a cross-industry coalition for disaster risk management, showcasing
commitment to reduce risk in a context of climate change
Safe schools and hospitals within the disaster resilient cities
campaign
 Provide expertise and resources in such areas as building code enforcement,
land use regulations and retrofitting
International Day for Disaster Reduction, 13 October
 Awareness raising, involving countries and citizens from ASEAN, South Asia and
Pacific
2011 Global Platform, May 2011, Geneva
www.unisdr.org
 Strengthens ISDR system to sustain world-wide momentum to build the
resilience of nations and communities to disasters.
2011 Global Assessment Report on Disaster Risk Reduction
 Support publication, translation and global launch process
Climate Change and DRR, 4AMCDRR
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Provide technology support to national governments on early warning, modeling, hazard,
vulnerability and risk assessments
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www.unisdr.org
http://www.safe-schoolshospitals.net/
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Safe Schools and Hospitals
www.unisdr.org
• Adopt a school or hospital/health clinic
• Support national awareness campaigns
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Pakistan
India
Thailand
Cambodia
Philippines
Indonesia
Lao PDR
China
www.unisdr.org
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www.unisdr.org
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http://www.amcdrrkorea.org/
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References…
www.unisdr.org
“Private Sector Activities in DRR”
(2008) - a compilation of 17 good
practices across countries
“The Development of a PPP
Framework and Action Plan for
DRR in Asia” (2009) - regional case
studies and action planning in Asia
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Thank you
www.unisdr.org
United Nations, secretariat of the
International Strategy for Disaster Reduction