Towards Win-Win
Why I serve on the Lafarge
Sustainability Stakeholder
Panel, and how it helps
business and communities
Alastair McIntosh
www.AlastairMcIntosh.com
Ravena, NYS
10 July 2010
CSR as Raising the Level of the
Competitive Playing Field
• Scotland … and background to
involvement with the Lafarge
Sustainability Stakeholder Panel
• The connection with Friends of
Hudson – Holcim and Lafarge
• The Panel’s role as “critical friends”
• Lafarge’s Sustainability Ambitions
2020
• Ravena as an example of Panel
engagement over a difficult issue
• Integrity or greenwash? A quick
story from Nigeria…
Roineabhal from Rodel
Montage Redland
Massive swing
FT Financials
Financial Times
14 Oct 1997, pp. 21 & 25
Redland shares slumped
from 634p in Jan 1994
before public inquiry, to
257p ahead of Lafarge
bid in Oct 1997.
Just say Non
Thierry on Roineabhal
WWF Cash Reject
Philipp
e
“We have to create value for shareholders, but we want to do it
by respecting some values. The combination of both dictates our
decisions. We recognise that if we are acting in the best possible
way from an environmental standpoint, we will get a competitive
advantage.”
Philippe Hardouin, then Senior Vice President
Group Communications, Lafarge, 2 April 2004.
Lafarge
greenwash?
Lafarge SSP
Bergamo 04
Laf
arg
e
Pan
el
Lafarge Sustainability Stakeholder Panel Members 2011
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Éric Brassart - European Works Council
Marion Hellmann - BWI (Building and Wood Workers' International)
Jean-Paul Jeanrenaud - WWF International
Philippe Lévêque - Executive Director of CARE France
Karina Litvack - F&C Asset Management
Frank Rose - formerly Group VP Sustainability ICI plc
Alastair McIntosh - Centre for Human Ecology
Livia Tirone – Ecological Architect
Cornis Van Der Lugt – United Nations Environment Programme
Sheila Kharma – African Centre for Economic Transformation
Sustainability Stakeholders’ Panel
Key Issues
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Greenhouse gas emissions
Persistent pollutants
Sustainable building solutions
Biodiversity & site restoration
Worker health and safety
Human rights
Community relations
Anti-corruption measures
Business Code of Conduct
Lobbying Charter
“Our values are our value” – Bruno Lafont, CEO
Developed with the Panel
and released June 2012
2020
”Corporate sustainability is more
than compliance, legal
requirements and risk
management…. We strive to …
make a net positive contribution to
society as a whole. This is not
about corporate philanthropy: it is
about redefining our role in
society … to inspire employees,
unleash creativity and transform
our company; it is about
incorporating societal issues into
strategy and operations.”
P. 2 , with Sustainability Stakeholder
Panel comments, from:
http://www.lafarge.com/06152012-publication_sustainable-
“We believe that one of the most basic values is to operate with
transparency both within our company and with our stakeholders. By
respecting the rights of everyone for whom we have any direct or indirect
relationship we will be able to implement this value. By enhancing our
dialogue with all our stakeholders in the most transparent manner, Lafarge
will continue to build on a tradition of many years of constructive
relationships with NGOs, clients, consumers, governments and local
authorities, employees and shareholders.” (Ambitions 2020 ibid., p. 3)
2020 Global
Reduction Targets
• CO2 by 33% per ton of
cement on 1990 baseline;
14.4% 2010.
• Dust by 50% per ton of
clinker (PTC) on 2010
baseline.
• NOx/S0x 25-30% PTC
on 2010 baseline.
• Mercury 30% PTC on
2010 base (see UNEP)
• Also targets for dioxins,
furans, noise, H & S, etc.
Persistent
Pollutants
e.g. Mercury
“I personally make the commitment to
communicate the results of this research to
the local stakeholders, as well as to you at
the same time.” – Jean Carlos Angulo (when
Executive Vice-President for North America)
???
!!!