Going ‘Green’
May 13, 2010
Earth Facts - 2070
• Water will be a rare
resource which will be
available in half glasses
only for drinking daily
• Clothing will be disposable
for lack of water to wash
• Average life expectancy is
35 years
• A charge would be levied
for the air we breathe for
each adult everyday
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* Source: Article published in the magazine "Crónicas de los Tiempos“, in April 2002. Author: Dr. A. P. J. Kalam
Economy & the Environment –
current trends
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Economic growth rate of 8% expects energy
consumption to grow by 4.3% (2007)
India in 2007 imported 70% of it’s oil
requirements. By 2031, this would be 90%
By 2031 India would need to add over 40,000 MW
of electric generating capacity every year to
address growing infrastructure needs
It is expected that 70% of the infrastructure that
will exist in 2030 is yet to be built
Source: Need for a Paradigm Shift – Opportunities for Indo-Canadian Dialog in Energy, April 2008
Banking & it’s unique position in the
economy
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Highest opportunity to see with 400 million
Indians transacting at an average 4-6 times a
month
Occupies space of primary lender & custodian to
individuals at large
Banker and consultant to large, medium and
small industries
Invests in large scale projects for infrastructural
and other long term growth projects
Circulates funds to generate money in various
markets
The Global Opportunity for Green
$ 500 billion
$ 100 billion
$ 100 billion
Value of Low Carbon Energy Market by 2050
Demand for projects generating GHG
emission credits by 2030
Worldwide investment in clean energy in
2009
$ 18.6 – 23.1 billion
Estimated solar industry revenues by 2010
$ 15 billion
Global fuel cell and distributed hydrogen
market by 2015
$ 84 billion
Cumulative net savings from energy efficient
products in US by 2012
Size of Opportunity
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Source: Corporate Governance and Climate Change: The Banking Sector A Ceres Report, January 2008
Captialising on the Opportunity
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Promotion and launch of energy efficient products and
services
Assist corporate, SMEs, suppliers to early adoption of
environment friendly practices through:
 Risk modeling to include environmental risk
 Incentivise customers – corporate & individual for green
practices
Green fund investment, trading and distribution – similar to
commodities like bonds
Renewable energy certificate exchange
Going Green at ICICI Bank
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Benchmarking bank’s carbon footprint and efforts
towards carbon neutral activities
Environment friendly employee activities &
engagement
Building awareness & providing green options to
customers
Investment in green projects
Driving the Movement
Employees
Participation
ICICI Bank
Go Green
Green Partners
Partnership
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Customers
Products
Employee Participation
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E-Greetings
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POWER GO GREEN Contest550 entries
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Paperless COD/ COE
meetings meetings
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Go Green in product &
process notes (PAC)
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Credit Cards e-statement
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Use of CFL Lamps
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Go Green in internal
newsletters
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Auto Power Off for all PCs
Employee Participation
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Green section in I-Voice,
ICICI Bank employee forum
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Use of e-Memos for internal
approvals
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Regulated AC temperature
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Celebrating Green EventsWorld Environment Day,
Earth Hour
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Green message on Visiting
Cards (recycled paper)
Customer Engagement
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Incentivising Green lifestyle- Green Vehicles &
Housing
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Driving B2 & InstaBankingPaper-less/ Travel-free
banking
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Rationalisation of physical
customer communication
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E-Statement Drive
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Green messaging across
touch-points/
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Green Events- World
Environment Day, Earth
Hour
www.icicibank.com/gogreen
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Customer Engagement
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Eco friendly gifting to all
customers/ relationships
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Launch of paperless, low
energy e-branches
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Green themed activities at
branches
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E-Lok Adalat in Delhi
Employee Participation – Way Forward
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Contest –Green Team for
paper & energy
consumption
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Reduced eWastage by
upgrading existing PCs
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Monthly green hour at
branches
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Use of paper with higher
recycled percentage
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Car pooling across offices
and branches
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Monitoring use of printers
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Education of the Green Way
of life through partnerships
with NGOs
Customer Engagement – Way
Forward
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Green communication over
IVR and hold tunes
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Shift to bio-degradable
credit/debit/ prepaid card
plastic
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ATM chargeslips to carry
green messaging
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Green Caller tunes for call
center, landlines &
corporate mobile
connections
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Continued promotion of
online banking
Footprint Mapping @ ICICI Bank
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Carbon, Water, Paper
& Waste Footprints
Mapping at bank
facilities
Carbon Footprint
Benchmarking
In-house Emission
Reduction (GHG)
Carbon Footprint
Offset
Land
Energy
Carbon Footprint
Road Map
Carbon
Waste
Water
Clean Technology Project Finance
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Assistance to Green Projects
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Promoting eco-friendly technologies
 Clean coal technologies
 Initiatives to reduce emissions
 ISO 14000 - Environment Management Systems
 Energy
Service
Companies
(ESCO)
municipalities
 Demand Side Management (DSM) with utilities
 Waste heat recovery
 Energy Efficient air-conditioning
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with
Assistance to Green Projects
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Zero Emission Initiative
Green Building Initiatives
National Initiatives
Green Governance Initiatives
Funding clean technology projects
Green Initiatives at ICICI Group
Companies
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ICICI Group Company Initiatives
 ICICI Securities
 Green Calendar to customers
 Quarterly statement moved online
 ICICI Lombard
 Provision of e-Policies/ policies with reduced
pages
 Night Shift at Malad processing hub, A/c
switched off for an hour/day
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ICICI Group Company Initiatives
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ICICI Prudential Asset Management Company
Headline 1:
This tree manufactured five
pounds of pure oxygen everyday.
Till we hacked it down to make this
newsletter.
Headline 2:
Trees have life too.
Hard-hitting Green
messages on
communication
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And that includes the one chopped
down to make this paper.
Benefits to ICICI Group
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Establish ICICI Group as a responsible corporate
citizen through its commitment to the environment
Environmental savings of over 30,000 trees and
water supply to 100,000 rural households for a
month
Cost savings of Rs 380 mn from 3.6 mn reams of
paper saved
Investment in carbon footprint evaluation and
offsetting activities expected to be returned over 3 to
5 years through operational efficiencies
Generation of revenue stream through Carbon
Credits
Thank You
To know more, visit us at www.icicibank.com/gogreen
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Clean coal technologies
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Innovative concepts like deep beneficiation of coal (coal
washeries) and coal bed methane have been introduced for
the first time in the country
Through a demonstration project we assisted the first coal
washery in the country (ST-BSES) for providing a solution
to Indian coal, which has high ash content and is highly
polluting, via the process of deep beneficiation of coal
We also assisted Essar Oil, the first company to
successfully demonstrate the concept of coal bed methane
in India
The replication potential of these demonstration projects
have been significant
Sahastratronic Contols Pvt. Ltd.
(SCPL)
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An energy service company (ESCO) which worked with
Nasik Municipal Corporation (NMC) on a shared savings
based street lighting ESCO project
Energy saving potential was assessed jointly with NMC
Energy Services Agreement for implementation of the
project entered into between SCPL and NMC
Savings were shared for five years
Earlier energy bill prior to project implementation - Rs 50.0
million per annum for area allotted to SCPL
Avg achieved annual savings - Rs 17.0 million on a capital
investment of Rs 16.6 million
Project completed in Nov 2005
Payback period ~1.5 years
SCPL
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Cont…..
Installation of 486 street light controllers covering
about 19000 street lights at various lighting
stations to improve street lighting efficiency
Improvement in the existing electrical distribution
network for
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Reduction in cable losses
 Power factor optimization
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SCPL
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Cont…..
Salient Features of Street Light Controller
Microprocessor based unit with a real time clock
Three modes of operation (Start , Run & Dim)
Voltage correction in Start mode as per lamp manufacturer
specifications to enhance life of bulb
Microprocessor changes mode to Run mode where voltage
is changed to acceptable lux level
At programmed time DIM mode takes over automatically to
reduce illumination at an agreed value
On/Off and sunrise/sunset timings for 52 weeks can be
programmed
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acceptable lux level
40
35
30
25
20
15
m
6a
m
m
m
m
m
5a
4a
3a
2a
1a
pm
pm
pm
12
11
9p
m
10
10
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lux level
7p
m
0p
m
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The actual lux level varies
due to variation in the
voltage levels
The red graph shows the
approx lux level, whereas
green graph shows the
acceptable lux level
Light level available during
peak traffic hours is less
than during low traffic
hours.
Large potential to save
energy 12 pm to 6 am
8.
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Cont…..
6p
m
SCPL
ESCO Business Models
Model 1
Model 2
Lender
Repays Loan
Repays Loan
Lends
ESCO
Lends
Operates,
Maintains
Owns,Operates,Maintains
User
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User
Noida Power Company Limited
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Private distribution company for Greater Noida
Commercial, industrial, residential and agricultural
consumers
Replacement of bare cables with insulated cables and LT
lines with HT lines. Increase in HT/LT ratio from 0.85 to 2.46
Distribution network improvements after load research –
annual savings of 1.7 mn units against estimated 0.6 mn
units
Metering of unmetered consumers
DSM – replacement of old pumps by energy efficient pumps
(55% energy savings) besides 22% reduction in water
consumption
Sterlite Industries Limited
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Waste heat recovery
 Major unit manufacturing copper at Tuticorin
 Copper smelting exothermic process
 Hot flue gases with high heat content being
wasted
 Waste heat recovery system to be installed
 Power generation 10.4 MW
 Payback <1 year
 Reduction of CO2 emission: 47,500 tpa
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Sterlite Industries Limited
Cont…
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: annual
Water Recycling/conservation
savings
 Current Power requirement
:
 Power saving with modifications
 Annual saving in power cost
:
 Current water loss
:
 Cost of water
:
 Annual saving in water cost
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794 KW
: 420 KW
Rs 14.2 Mn
1419 m3
Rs 17 / m3
: Rs 8.5 Mn
Total savings in water recycling : Rs 22.7 Mn
Sumaya HMX Systems Ltd
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Development of “Ambiator”, an eco-friendly alternative to an AC
Works on the indirect evaporative cooling technology by incorporating a
wet plate and a cross flow heat exchanger
Provides 100% filtered cool fresh air and consumes about 35% power
compared to an AC making it about 65% more energy efficient compared
to an AC
Does not use chloro fluoro carbons (CFC), as it does not run on
compressor-based technology
The product has also been endorsed by TERI (DCS 001) and the Energy
Management Centre (EMC) under GoI
The company has improved the heat exchanger efficiency of the
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Ambiator from 63% to about 80%
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The company is currently improving on
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bringing min offer temperature below 23ºC &
reducing product size
Zero Emission Initiative
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Reva Electric Car Company Limited
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New Generation Motors
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Electric drive system for two and three wheelers
Twenty First Century Batteries
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Manufacture of Electric Vehicle
Lithium ion flexible polymer electrolyte
rechargeable battery
Green Building Initiatives
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CII-GBC
LEEDS – platinum rated Green Business Centre
at Hyderabad
Centre for excellence in energy/ environment
First building outside USA and third in the world
to achieve platinum rating
Support for GBC set up and 2 years operations
National Level Initiatives
Energy
 Establishing Bureau of Energy Efficiency (BEE)
 Setting up of Green Business Centre (GBC) with
CII
 Energy rating for electrical appliances - CERC
 Innovative structuring of ESCO projects
 Demand side management in utilities
 Greenhouse gas mitigation
 Demonstration of concept of coal washeries led
to a Govt. policy on mandatory coal washing
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National Level Initiatives
Energy
 Capacity building of technology institutions
Central Power Research Institute (CPRI) – Setting
up of a laboratory for testing various transformer &
power station characteristics at Bangalore
 Electrical Research & Development Association
(ERDA) - Setting up of a short circuit laboratory &
facilities for testing electrical appliances
 The Energy Research Institute (TERI) - Setting up
of an instrument bank with calibration facility &
creation of an energy efficiency advisory & training
centre
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Indian Army’s Green Governance
Programme
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Implementing agency - Indian Army Environment Ecology
Cell (IAEEC)
Comprises of
 25 sub-projects at select Indian Army locations in the
following areas
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rainwater harvesting
 ground water rejuvenation
 construction of check dams
 treatment of water bodies
 waste management and
 wind energy harvesting at remote military outposts
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awareness initiative for school children on ecology at
select sainik schools, military schools
Indian Army’s Green Governance
Programme
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Reduced water run-off and higher water percolation into
sub-soil
Increased water storage through artificially constructed
lakes, check dams & bunds
Increase in ground water table
Assured water supply during peak summer
Creation of environmental parks
Reduced dependence on water tankers or municipal water
supply for gardening or horticulture
Better utilization of waste water with suitable treatment
Improved awareness among school children on issues
related to ecology & biodiversity
Tata Power Environmental Sustainability
Programme
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Support to Tata Power for its Environmental Sustainability
Programme comprising
 Scaling up of existing energy-saving awareness
initiative named “Tata Power Energy Club”
 A few renewable energy pilot projects
Tata Power Energy Club is involved with sensitization of
school children to spread the energy conservation
awareness in their residential areas
Tata Power has scaled up the initiative
 originally focussed on Mumbai to five other cities
namely New Delhi, Pune, Ahmedabad, Bangalore &
Kolkata
 besides launching campaigns on its website and in
networking sites like Facebook
Tata Power Environmental Sustainability
Programme
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Renewable energy pilot projects in the area of
 Solar photovoltaic based LED lighting
 Solar-thermal based water heating and
 A hybrid solar-wind system
Robin Age
A weekly children’s newspaper exclusively written for
children of 5-14 years of age and published by M/s
Deep Prakash
 Encourages children back into the reading habit
through content that is informative, interactive,
engaging and fun
 Carries news & information
 current affairs, science, technology, sports,
careers, culture
 Special focus on energy and environment
 activities, puzzles and projects
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Robin Age
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Grant assistance given to RobinAge
 envisages carrying an environment page in every
alternate issue of RobinAge
 promote sensitivity and awareness about
environmental issues amongst school children
 organise in-school workshops to introduce
children to basic concepts of energy &
environment
 publish a special issue on the occasion of
‘Environment Day’ (June 5) in 2009
 organise child-to-child outreach programmes
Finance to Green Projects
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Projects in the area of Waste Management financed:
 Current assisted projects:
 Jindal Urban Infrastructure Limited sponsored
integrated MSW processing plant at Timarpur
and Okhla in Delhi
 1,950 tonnes per day of MSW to be
processed
 20 MW of power production
 Bio-methanation unit