ECOMM 2014 – 18th European Conference on
Mobility Management
Florence – May 8, 2014
“SUPERHUB: a user centric
approach to improve
multimodal mobility”
Marco Menichetti
Fondazione Legambiente Innovazione
AGENDA
- A new mobility concept
- The SUPERHUB project
- A user centric approach
- A look inside SUPERHUB
- Next steps
A NEW MOBILITY CONCEPT
- the era of private cars is
over; we need a better quality
for our lives;
- “Urban Mobility Package”
adopted by the EC on
December 2013.
- mobility is a right and a
necessity;
- let’s exploit heterogeneous
and integrated transport
modes!
SUPERHUB: THE PROJECT
Keywords:
- smart innovation;
- people’s needs and wishes;
- HUB (share, integrate and
cooperate);
- new ecosystem of mobility;
- real-time and tailored info;
- behaviour changes.
Main goals:
- open platform and Apps;
- 20 partners of 6 Countries
- 3 pilot cities
- engage citizens;
- provide support to urban
mobility policies.
SUPERHUB: INPUT AND OUTPUT
Real-time and
integrated mobility
resources
User-tailored
mobility services
(e.g.: several route
options)
Environmental
impact data
User preferences &
needs
Useful data to plan
and simulate
mobility policies
- new sources of mobility data can be added when available
- third-parties will be able to deploy mobility-related applications
SUPERHUB: THE RESEARCH
Citizens and stakeholders are designing the App
Anu needs to go to the hospital
SUPERHUB: THE RESEARCH
Citizens and stakeholders are designing the App
The SUPERHUB multi-modal journey
planner works!
SUPERHUB: THE TRIALS
1 PLATFORM
6+ added value SERVICES
3 TRIALS:
- more than 2,100 users already
involved;
- 760 participants to the 2° PILOT
TEST (Aug. – Sept.2013);
- around 3,000 volunteers for the
3° PILOT TEST (Oct. 2014):
they’ll be “mobile sensors” of their own
journeys.
SUPERHUB: THE ARCHITECTURE
TRAFFIC PREDICTION from cellular and social nets
SUPERHUB: FIRST INTEGRATED PROTOTYPE
Features are available to the end-user through a multi-lingual
Web User Interface and a Mobile App.
SUPERHUB: JOURNEY PLANNER
Preferences:
- use of transport modes
- ownership of transport modes;
- additional information on owned
transport modes (e.g. model, type)
- burdens (e.g. luggage, stroller)
Recommendation criteria:
- speed
- costs
- eco-footprint
- duration
- distance
- physical effort
SUPERHUB: DISRUPTIVE EVENTS
75% of users like the screen shot
showing disruptive events.
Some additional options:
- to report a source reliability issue;
- real-time map with user comments
about the event;
- distinction between accidents regarding
public transport and private vehicles;
- to filter events only related our own
journey.
SUPERHUB: SERIOUS GAMES
Induction of behaviour changes
- interactive games with an
educational function;
- new mobility experiences in a
simulated environment
“SUPERHUB art gallery”
- features and advantages of the
SUPERHUB App;
- tips to mobility users;
SUPERHUB: AN HELP FOR MOBILITY POLICIES
SUPERHUB: ADDED VALUE SERVICES
Social
Monitor
Serious
Game
Journey
planner
Mobility
Marketplace
Persuasive
Services
Mobility
Planner
The opportunity: facilitate the development of new products and services
- segmented by target: B2B; B2G; G2C
- segmented by type of business: citizen; logistic; tourism; hospital ….
SUPERHUB.ORG -> Open Mobility Data Platform
The idea: collect, integrate and standardise Open Mobility Data and enable
interoperability of systems/services.
- Transport Operators
- Transport Authorities
- Open Data harmonization & system
availability
- Commercial companies
- Continuous research development
- Public Administrations
- Apps / Start-Up competition connected
with sustainability, local growth and new
service creation
- Foundations
THANK YOU FOR YOUR
ATTENTION
http://www.superhub-project.eu/
Marco Menichetti
Fondazione Legambiente Innovazione
m.menichetti@intranet.legambiente.org
ID Skype: marmenico
Phone: +39 392 4350742