Private Sector Efforts to
Manage Water Resources
Deepak Jolly
Vice-President, PAC
Coca-Cola India and South West Asia
May 7 , 2014
Shaping Water Ambassadors
LEADER
Effectively
communicates
2020 value-chain
climate goals
EXPERT
Understands key
opportunity areas
INNOVATOR
Defines a strong
business case for
action
CHANGEAGENT
Engages
suppliers
VALUECREATOR
Creates business
and sustainability
value
INNOVATOR
Defines a
strong business
case for action
Focus on Water Stewardship
Water
Efficiency
Water
Replenishment
Sustainable
Sourcing
• Reduce Specific Water
usage by 25% by 2020
from 2010 base line
• Achieve 100% water
replenishment level by
2020
• Source agriculture
ingredients only from
sustainable sources by
2020
EXPERT
Understands
key opportunity
areas
2025
Data
• Used satellite
data to cover 60
sq. km around
each operational
plant
Data Analysis and Long-Term
Change in Water Stress Map
2050
Analysis
• Estimates Overall
water scarcity
around each plant
based on water
stress and
drought severity
2095
Response
• Long-term
change in water
stress predictions
are made with the
help of climate
change models
Water Resource Mapping:
Methodology
EXPERT
Understands
key opportunity
areas
Theoretical Analysis
Global Process
Global Satellite data
Plant Level inputs
Unit Level Activity
Plant Level
WRA
100%
Water Risk
Assessment (WRA)
Actual Field Conditions
Source Vulnerability
Assessment
100%
Theoretical Analysis
Source Water
Protection Plans
100%
Plans
Implementation
~30%
Actual Field Conditions
Understanding of Water Resources Sustainability at Unit Level
EXPERT
Understands
key opportunity
areas
Identify Issues – Form a
Management Plan
• Water Risk Assessment
• Source Water Protection
• Water Replenishment Initiatives
Recharge Pond at Khurda, Orissa
• Watershed level exercise – Source Vulnerability
Assessment (SVA)
– 100% SVA studies completed by exit 2012
Check Dam at Sakri, HP
• Identified vulnerabilities are classified as:
 Quantity related
 Quality related
 Legal aspects
 Community/Social aspects
6
LEADER
Effectively
communicates
2020 valuechain climate
goals
Anchored in Vision 2020 our Mission
drives our Sustainability Agenda
As a hydration Company, having safe and clean
water is not just a business priority but good for
communities that surround us as well
• Chief Sustainability Officer leads the charge, reports directly to the Chairman
ME-WE –WORLD Framework
Leadership Priorities
LEADER
Effectively
communicates
2020 valuechain climate
goals
Water Stewardship is part of
our long term sustainability
strategy
TCCC has pledged to balance an amount of
water equal to what we use in all of our
products and their production by 2020.
CHANGEAGENT
Engages
suppliers
Common Projects Emanated from
SWPP
Ground Water based
Plants
Surface Water based
Plants
• Monitoring of
Ground Water
Levels
• Monitoring of
Ground Water
Quality
• Periodic aquifer
testing
• Sustainable
engagement with
water agencies
• Periodic well/pipe
line maintenance
and record keeping
Community Level:
Engaging with
community and
developing
structured programs
CHANGEAGENT
Engages
suppliers
Coca-Cola Interventions and
Programs
Interventions for WUR Reduction
Water Replenishment -Key Contributors
Key Contributers
Back Wash Recovery
De Causticiser (BW recovery)
Laser Leveling
Roof Water Harvesting
CIP rinse reuse
Recharge Ponds
Recharge Shafts
Extended runs
Check dams
Drip Irrigation
Bottle washer water optimisation
Protected Water Supply
Others
Laser Leveling
3% 2%
17%
6%
29%
33%
12%
9%
9%
21%
18%
18%
23%
CHANGEAGENT
Engages
suppliers
Roof Water Recharge
at Jaipur Unit
Examples of Interventions
Recharge pond at
Khurda, Orissa
Laser Leveling at Amritsar, Punjab
Check Dam at Sikri,
Himachal Pradesh
Drip Irrigation
VALUECREATOR
Creates business
and sustainability
value
Rain maker: Re-use and recycle
water in our manufacturing
plants
Recycle/Reuse
Stream
Fresh
Water
Manufacturing
Processes:
Bottle Washer, Final
Rinse & CIP
P1, P2, & P3
Manufacturing
Processes Include:
•CIP Systems
•Bottle Washers
•Cooling Tunnel
Waste
Stream
UF-MBR
Ultra filtración
MP
Ultraviolet
Treatment
Reverse
Osmosis
Reject
Stream
Continuous
Monitoring
-SDI
Reject
Stream
Continuous
Monitoring
-pH, ORP
New System
Process Waste Streams
from entire plant
* The waste stream of the manufacturing process is treated
and reused before it reaches the waste water treatment
process. Thus, the amount of fresh water used in the process is
reduced.
Classified - Internal use
Waste
Water
Treatment
Process
Reject
Stream
Treated
Effluent
12
VALUECREATOR
Creates business
and sustainability
value
We are not doing It Alone
…Golden Triangle Approach
The coming together of Government, Business and Civil
society to solve the world’s most pressing issues.
GOLDEN
TRIANGLE
F O R C E
CIVIL SOCIETY
VALUECREATOR
Creates business
and sustainability
value
Partnership with UN HABITAT
Water replenishment and
rejuvenation initiatives with
UN HABITAT
Special Event – WUF- 7,
Colombia
Power of Partnerships Brochure
India: Ripple to Wave Brochure
World Water Week
12 Countries
Rainwater harvesting projects,
rejuvenated traditional water
bodies and restored ponds and
lakes
Training for students and
community members
Special Event at the WUF-6, Naples,
VALUECREATOR
Creates business
and sustainability
value
We believe that a
sustainable business thrives
only amidst sustainable
communities
The most essential 'shared norm for
the new reality' is the critical need
for business, government and civil
society – what I call the 'golden
triangle' -- to come together to
solve the world's most pressing
challenges
Muhtar Kent
Chairman and CEO
The Coca-Cola Company
Shaping Water Ambassadors
Working along our value chain we need to partner outside of our sphere of
control, working alongside our suppliers, distributors, and partners to jointly
tackle the challenges and opportunities of reducing climate impact.
Together we will help transform the company into a leader in
water, creating more value for our planet, our communities, our
customers, our shareholders, our employees, our suppliers, and
our bottom line.
THANK
YOU!