COUNTY GOVERNMENT OF KWALE
INVESTMENT OPPORTUNITIES IN
TOURISM AND ICT
24th - 26th August 2014
KENYA AT A GLANCE
 Population approximately 40Million
 Over 42% are under the age of 14
 78% of the population is rural
 22.6 % adults have a formal Bank Account
 Education Literacy at approximately 85 %
 80% have access to a mobile phone
 40% of Kenyans unemployed while 17.94
million constitute the labor force in Kenya
Safaricom: Overview
•
Market leader in Kenya mobile telecommunication
industry (19.2m customers)
•
Business is segmented into three business units
•
Consumer Business Unit – offers products and services
to mass market customers, e.g. voice, data , VAS
•
Enterprise Business Unit – offers total communication
solutions to institutions/ Government/ SMEs
•
Financial Services Business Unit (M-PESA) – provides
services that deliver financial inclusion
•
Employs +4,000 staff directly
•
Has over 3,000 base stations across the country
•
Has over 400 dealers/distributors serving over 280k retailers
•
Has the largest call centre in Sub-saharan AfricaCapacity 1000pax
Safaricom: Vision & Values
OUR VISION
SPEED
We work fast to solve
customer problems
because we are
customer obsessed.
We ensure that there is
urgency in everything
we do.
OUR VALUES
SIMPLICITY
We will always look for a
simpler way and a better
way to do things.
We will make our
customers lives easier by
reducing red tape and
simplifying processes.
TRUST
We act with integrity and
build trust amongst
ourselves and our
customers.
We do what we say and
always keep our
promises.
Network coverage
• 2G Coverage = 65.97% of
Kenya Land Mass (or 85.01%
population)
• 2 G sites = 3,150
• Sites upgraded with 3G = 2,000
• WiMax base stations = 300
• Fibre rollout ongoing - targeting
8000Kms by 2015
Safaricom’s Products & Services
ABOUT M-PESA!
 Launched in 2007
 Over 15 million customers with over 4m
transactions daily
 Over 47,000 agents country wide
 Daily value transfers exceeding KES 2
billion or US$ 23million
 Annual cumulative transfers of value
exceeding KES 1.4 Trillion or US$ 12 Billion
 Annual value of P2P transfers is
equivalent to 31% of Kenya’s GDP
 Integrated to over 25 commercial banks
 International Money Transfer services
available in 75 countries for inbound
money remittance through hubs such as
Western Union
Key Investment Opportunities in the County
•
Safaricom has identified the following key investment opportunities
with immense economic and social value to the County.
1. e-Revenue collection – Parking, small traders daily rate
remittances, payment of annual licenses etc. – by leveraging
on Lipa Na MPESA product
2. Biashara Smart – In conjunction with KCB offer a range of
products, capacity building initiatives and reward
programmes aimed at empowering and growing SMEs. For
more http://biasharasmart.co.ke/
3. Security and Emergency Services – Use of Safaricom’s call
centres to disseminate information on all security and
Emergency Situations within the County. This shall boost
Tourism in the County
4. IT consultancy Services – Planning, designing, developing,
delivering and optimizing IT services on behalf of the County
5. Linda Jamii – A medical insurance service targeting the
uninsured. Individuals, SMEs. Bouquets for KES.12000pa and
KES.6000pa. Partnering with BRITAM and Changamka
Key Challenges
•
Site Vandalism
– Fiber cuts
– Fuel Theft
– Tower Structures for Scrap Metal
– Insecurity
•
•
Rollout Challenges
High fees for– Approvals
– Change of User
– New annual BTS license fees.
Safaricom and the Community
•
Safaricom Limited is involved in social corporate responsibility through
the Safaricom Foundation which is a registered charity organization
funded by Safaricom Limited and Vodafone Foundation.
•
The Safaricom Foundation was established in August 2003.
•
The specific focus areas are
•
Education
•
Health
•
Economic Empowerment
•
Environmental Conservation
•
Water, Art and Culture and Sports.
Safaricom: Corporate Social Responsibility
Our Customer Base…
Hospitality & Service
Security Agribusiness & Transport
Manufacturing & Allied
Financial Services & Insurance
Our Customer Base continued…
Government
Diplomatic Missions
The British High
Commission
Civil Society
SME