•BTL
•Events
•Market Research
•Consultancy
Mumbai
Delhi
Scope of Services …
Promotion
Road Shows
BTL & Events
Corporate Events
Alliances & Co-promotions
Market Research
& Audits
Exhibitions
Theme Parties
Entertainment Shows
 Field Survey
Sales Team Audit
Retail Audit
Mystery Shopping
Customer Satisfaction Survey
Also support in any kind of
Creative, Logistics, Printing and
Fabrication requirement
Hansaplast
“Brand awareness Campaign”
Objective: Create awareness for the
Hansaplast as top of mind brand for sticking
plaster (bandage).
Task at hand:
-Create a bonding with the kids at the age
group of 6 to 12 years.
Strategy:
Creating an association with the schools for
the sports day event by setting up a first Aid
Centre
Also distributed gifts, prizes and trophies to
the winners
Execution:
- A branded kiosk was setup at selected
schools.
- Promoters used as a tool to engage with the
TG
-Promoters where given a proper training for
the first aid centers
Result: A great branding opportunity was
created with directly hitting the consumers
Mumbai – Thane - Raigad
More Activities for Hansaplast
Gifts
distributed
Tie-ups with the
Navratri Mandals
Zero B
“Lead Generation Campaign”
Objective: Create awareness and generate
leads.
Task at hand:
-Using School as a medium need to generate
leads
Strategy:
Creating an association with the schools for
ZeroB drawing competition
Also distributed gifts etc to the class
Delhi
Execution:
-Branding was done at the selected Schools
-Distribute sheets to all the kids from Std 1-4
- Promoters used as a tool to engage with the
TG
-Promoters created awareness for the need of
drinking clean & Hygienic water
-Distributed sheets where collected from
schools 2 days later
Result: Avg. 250 leads were generated per
school
VLCC
“VLCC Road Show”
Objective: Create awareness and generate
leads.
Task at hand:
-Using Float as an interaction medium need
to generate leads
Strategy:
Conducting Body Composition Analysis
(BCA) and guiding the TG for the VLCC
services.
Also distributed discount vouchers
Execution:
-Branded float was created
-The activity took place in and around
Mumbai
- Promoters used as a tool to engage with the
TG
Result: More than 300 BCA was done during
the road show
Mumbai – Navi Mumbai
VLCC
“Centre Launch”
Objective: Manage a launch event.
Task at hand:
-Using the launch as a PR activity
manage the event
-Venue setup with backdrop
Navi Mumbai
RichFeel
“Lavasa Car Rally”
Objective: Manage the branding of the
during the car rally event of which Rich feel
was one of the sponsors.
Task at hand:
-Parallely setup had to happen in Mumbai
and Lavasa near Pune.
-At lavasa agency was required to set up a
spa
Execution:
-Branding was done at the prominent
positions
-Created Graffiti Walls at both the venues
-Manage the celebrities coming to the centre
Mumbai – Lavasa
I Mobile
“I Mobile Road Show”
Objective: Create awareness and generate
Sales.
Task at hand:
-Connect to TG and push dealers to sell I
Mobile
Strategy:
Conduct the road show near mobile shops
and involve TG in various activities
Execution:
-Branded float was created
-Spinning wheel was used to interact with the
TG
- Put up merchandising at the stores during
the course of the activity
- Lot of prizes where distributed during the
activity
Result: More than 500 stores where covered
in the target cities
Ambernath – Ulhasnagar – Pune- Kolhapur
Bharti AXA
Managed 8
Pandals across
Mumbai & Navi
Mumbai
Panasonic
Road Show
Mumbai, Navi Mumbai,
Thane, Pune, Surat, Vadodra,
Nasik, Kolhapur &
Aurangabad
Panasonic Mall Activity
Mumbai, Navi Mumbai, Thane, Pune,
Surat, Nasik, & Aurangabad
School Contact Program for HPCL in Nagpur, Ahmadabad, Surat,
Indore and Bangalore. Covering 55 Schools in 5 cities
Tuborg ‘s Convergys
Corporate Party
Thane
Kingfisher
Managed in 10 Pubs across Mumbai
Seminars, Conference &
Exhibitions
Thanks & Regards
Srinath
Gurmit Singh
Mob: 9819024686
Mob: 9892372714
gurmit@ridingwarrior.com Srinath@ridingwarrior.com