Tilburg University
Kwaliteit als commerciele strategie
Roest, H.C.A.; Verhallen, T.M.M.
Published in:
Maandblad voor Accountancy en Bedrijfseconomie
Publication date:
1993
Link to publication
Citation for published version (APA):
Roest, H. C. A., & Verhallen, T. M. M. (1993). Kwaliteit als commerciele strategie. Maandblad voor Accountancy
en Bedrijfseconomie, 67(12), 581-588.
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Download date: 30. Jan. 2015
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Henk Roest is Universitair Docent en Theo Verhallen is Hoogleraar Marketing en Marktonderzoek aan de
Katholieke Universiteit Brabant, Postbus 90153 5000 LE Tilburg.
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Analyse van kwaliteitspercepties bij afnemers
klant
Betrokkenheid leggen bij management en medewerkers
Communicatie aansturen zowel intern als extern
organisatie
Doorvoeren kwaliteit
Effectiviteitmeting bij afnemers
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