Winning cases - Best Of Activation 2014
CATEGORY BRAND
TITLE
Agency
Annonceurs Creative
1.INTEGRATED
1.9
De Lijn
Leave your stress at home
1.14
KBC
Het Gat in de markt / The gap in the market
1.15
Federal Mogul
The (Champion)
Rain Hunter
Famous
TBWA
BBDO
Silver
Gold
Bronze
2.SPONSORING/JOINT EFFORT/ TIE-IN
2.2
KBVB
The Devil’s Challenges
2.3
ING
Road to Brazil
2.5
Brussels Airlines
Brussels Airlines: Destination Tomorrowland
Boondoggle
Newworld
20something
Gold
Bronze
Bronze
3.DIRECT ONE-TO-ONE COMMUNICATION & DIGITAL COMMUNICATION
3.8
Opel
Opel Gabriel
3.9
Eyeworks Marina, reclaim the name of shame
3.10
KBC
Het Gat in de markt / The gap in the market
3.14
Bol.com Bol.com Online Signingsessions
LDV United!
Y&R These Days
TBWA
DDB
Silver
Bronze
Gold
Bronze
4. INNOVATIVE IDEA OR CONCEPT
4.9
Opel
Opel Gabriel
4.10
UniversiteitBehind
Antwerpen
the Science
4.13
Telenet
Banner Box Offices
4.14
Audi
A8 Headhunters
4.15
Ray-Ban Belgium
#nofilterjustrayban
(Luxottica Group)
LDV United
LDV United
TBWA
DDB
DDB
Gold
Silver
Bronze
Bronze
Bronze
5. BRAND-BUILDING
5.2
KBVB
The Devil’s Challenges
5.5
UniversiteitBehind
Antwerpen
the Science
5.8
Telenet
The King&Kong Voicemailmaker
Boondoggle
LDV United
TBWA
Gold
Silver
Bronze
6. B2B
6.3
BBDO
Silver
7. RETAIL OR TRADE MARKETING
7.1
Delhaize Group
Delhaize
Belgium
Duel App
7.2
McDonald'sThe Hot and Cold Game
Boondoggle
TBWA
Silver
Silver
8. LOYALTY & LONG TERM UMBRELLA
9. EVENT MARKETING
9.6
KBVB
The Devil’s Challenges
9.7
2BE
Bloody Donors
9.11
KBC
Run to Rock
Boondoggle
Famous
BBDO
Gold
Silver
Bronze
10. PRODUCT LAUNCH/ RE-LAUNCH/TRIAL CAMPAIGNS
10.1
Vlam
Boem Patat
Boondoggle
Bronze
Federal Mogul
The (Champion)
Rain Hunter
press
Silver
Gold
coup de coeur press
Bronze
10.6
10.8
10.10
Opel
Opel Gabriel
VolkswagenVolkswagen
Belgium Residential Showrooms
Audi
A8 Headhunters
LDV United
DDB
DDB
Gold
Bronze
Silver
11. DEALER/SALESFORCE/ INTERNAL MOTIVATION
12. CAMPAGNE MET BEPERKT BUDGET.
12.1
ALS LIGA Song By Eyes
12.7
Stad Antwerpen
Merci
Serviceplan
LDV United
Bronze
Bronze
13. MEDIA
14.CHARITY
14.3
Child Poverty
Baby’s
FundAgainst Poverty
BBDO
Gold
Prix Press
31
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Winning cases - Best Of Activation 2014