MARKET ANALYSIS TOOLS
PREPARED BY: ASANDA LANGUZA
DIRECTORATE: INTERNATIONAL TRADE
1. MARKET ANALYSIS PROCESS
Market analysis
Business
contacts
Qualitative
Analysis
Quantitative
Analysis
Define your
product
Research market characteristics
Product Map & Country Map
Screen the markets
Trade Map & Market Access Map
World Trade Atlas
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2. QUANTITATIVE ANALYSIS
 What are the fastest growing markets?
 Which countries are supplying to those markets?
 What is the position of our products in those markets?
 What are the access conditions for those markets?
Quantitative Tools
 www.trademap.org
- FREE
 www.macmap.org
- FREE
Register
 mas-admintools.intracen.org/accounts/Registra-tion.aspx
 DAFF & NAMC has access to the link
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2.1
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•
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Trade map
Easy to use
Constantly upgraded
The department is running a training with International trade Centre
Provinces are involved
Some industries
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ORANGE SUPPLIERS TO NETHERLANDS
Supplier
Market share
South Africa
37.2%
Spain
23.7%
Egypt
19.1%
ORANGE SUPPLIERS TO RUSSIAN
FEDERATION
Supplier
Market share
Egypt
28.7%
South Africa
21.3%
Turkey
15%
Fastest growing markets
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2.2
Market Access – MAP (www.macmap.org)
What are the tariffs faced by a SA exporter in the
target markets?
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MARKET ACCESS MAP (www.macmap.org)
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TARIFFS FACED
MARKET
SUPPLIER
TARIFF
South Africa
0.5%
Spain
0%
Egypt
3.75%
South Africa
3.75%
NETHERLANDS
RUSSIAN FEDERATION
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3. ADDITIONAL SOURCES – TRADE INFORMATION
DIRECTORY (www.daff.gov.za/international trade/trade facilitation)
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Cont……………………………
Trade information Directory includes additional sources, it
covers a wide range of topics:
Market access barriers and tariffs:
 European Union Tariffs
 SACU tariffs
Trade analytic databases:
 SADC Trade data
 Trade and Industry Policy Secretariat (TIPS)
Economic and trade research:
 Agribusiness online
 National Agricultural Marketing Council
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4. QUALITATIVE ANALYSIS
Qualitative Tools
 www.p-maps.org
- FREE
 www.intracen.org/countries
- FREE
Is used to address:
What are the market characteristics?
What are the packaging and labeling requirements?
How should the product be priced?
How is the product distributed in the target market?
What are the options for promoting the product?
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5. CONTACT DETAILS
Directorate: International Trade
Tel:
012 319 8452
Fax:
012 319 8001
E-mail:
info.ditr@daff.gov.za
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