AmCham Chile:
U.S. Food & Beverage Trends
Presented by
Steffen Weck, CEO
Food Business Consulting, Inc.
Kansas City, MO USA
Bio
• President/CEO Food Business Consulting
Kansas City, MO
• 30+ years experience in Food Industry
• R&D, innovation, development,
commercialization for most of the Top 100
food manufacturers
• Consumer & sensory research
• Market research
www.FoodBusinessConsulting.com
Consumer AWARENESS
1. Health
2. Convenience
3. Recession
4. Real
www.FoodBusinessConsulting.com
Consumer issues driving health trends
• Obesity crisis
• Growth in allergic disorders
• Mental health crisis
• New focus on healthy
bodies
– Digestive health
– Immune system
– Heart health
– Women’s Health
www.FoodBusinessConsulting.com
Intrinsic Health benefits promote growth in
Prebiotics & Probiotics
‘Being healthy’ is table stakes, opportunity to differentiate
based on new and different dimensions of health
www.FoodBusinessConsulting.com
Mood Marketing transcends Food & Beverage
www.FoodBusinessConsulting.com
Stealth Health:
Functional foods with added health benefits
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SUPERFOOD is ‘MAGIC’ food
CUPUACU
Mangosteen taking
over juice bars
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Meeting the needs of a generation
www.FoodBusinessConsulting.com
Consumer AWARENESS
1. Health
2. Convenience
3. Recession
4. Real
www.FoodBusinessConsulting.com
Fast food can be GOOD food
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Snacks & single-serves taking over
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Convenience goes to the Consumer
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Quick Fix food explosion
• Lunch “Hour” is only about
19 minutes
• Ready made
– Snacking the new meal
– Out of home
consumption
• The “quick fix” e.g.
supplements
• Massive growth in single
serve
www.FoodBusinessConsulting.com
Modern Families, Modern Meals
Grocery stores—
Increasingly gaining
market share in
prepared meals
Also—to go and
designated eat in
areas
Modern family lifestyle driving new eating rituals and the inability to
provide a single ‘family’ solution
www.FoodBusinessConsulting.com
Consumer AWARENESS
1. Health
2. Convenience
3. Real
4. Recession
www.FoodBusinessConsulting.com
Shift to Back to Basics
Mass
produced
Stimulating the Food without the
negatives
taste buds
Food that adds
to health
Quantity and
food in
packaging
“Once you start, Fat-free, sugar-free
you can’t stop”.
No preservatives,
artificial coloring,
High fat, salt, &
and flavor.
sugar
Calcium plus,
added probiotics
With ginseng
www.FoodBusinessConsulting.com
Back to basic
and reality
Organic
Local
Authentic
Has a story to tell
K.I.S.S. – Keep it Simple Supplier
Ingredients: SKIM MILK, CREAM,
SUGAR, EGG YOLKS, COCOA
PROCESSED WITH ALKALI.
www.FoodBusinessConsulting.com
Manufacturers support Communities
•
•
•
Marketing to
consumers
emotions
Supporting
products with a
“story”
Look for more
display of
community
involvement
from
corporations
www.FoodBusinessConsulting.com
Local is the new organic
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Packaging & Going GREEN
• Restore
• Respect
• Reduce
• Reuse
• Recover / Recycle
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Social Networking takes the cake
Dairy products
company Skinny
Cow successfully
utilizes Facebook to
build its brand and
promote brand
loyalty
www.FoodBusinessConsulting.com
Food safety & regulations
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Where does my food come from?
Consumers want to know
where their food is coming
from…
www.FoodBusinessConsulting.com
Consumer AWARENESS
1. Health
2. Convenience
3. Real
4. Recession
www.FoodBusinessConsulting.com
Private label pendulum
Thomas Schoewe, CFO Wal-mart, “we
thought we could take a product out of the
assortment and the consumer would
substitute something [else], and we made
a mistake…we thought there would be
substitution, and there was not. So we've
added that product back…
www.FoodBusinessConsulting.com
Staying in is the new going out
Netflix will continue
to grow revenues
by at least 20% over
the next couple of
years.
www.FoodBusinessConsulting.com
Recessions trends 2010
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Recession trends 2010
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Evolution of the Lunchbox
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21st Century Lunch Box
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