Hi, I am Jessica Rustas-Robin. And this is my story… …This made me interested in consumer behaviour and psychology, so I moved to Lund university and started studying behavioural science. I am now a first year master student in psychology, with the goal to work with product and service development from a consumer insight perspective. I am looking forward to meet you this summer! I am born and raised in Stockholm, Sweden. Most of my spare time as a student I spent working at a student nation. Growing up I slowly started to discover the world, which lead up to working within retail for a couple of years. I am also a part of different projects that aim to boost innovation in companies.