Fordism: The Five Dollar Day and the Model T Ford

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Working Class Manhood

Henry Ford, the Model T and the Five

Dollar Day

Fordism: The Five Dollar Day and the Model T Ford

• Henry Ford developed the Model T Ford,

“the motorcar for the great multitude” around 1908

• Standard Design, High Quality, Simple to operate

• By 1916, Ford controlled half of world auto production

• Demand required high volume production

The Model T: Motorcar for the

Great Multitude

Production Principles

• Used Frederick Taylor’s Method of

Scientific Management

• The factory was designed as an integrated system

• Work was standardized. Moving assembly line was copied from meatpacking industry

(which is a ‘disassembly line’)

• The ‘autoworker’ was created.

Assembling Cars before Ford

Ford’s Assembly Line: 1910

Ford’s Assembly Line

Assembly Line

Assembly

Line:

Joining

Engines to

Frames,

1914,

Highland

Park

Ford’s Highland Park Factory

Highland Park Plant

Kenilworth Building, UWM

The Workforce

Problems with the Human

Element of Production

• Taylor’s methods claimed higher rates of efficiency than Ford achieved.

• Ford discovered his “labor problems.”

– absenteeism: 10% a day

– high quit rate (300% turnover in 1913)

– soldiering and output restriction

– unionism

– immigrant culture

First Attempts at Labor Reform

• Creates an employment office

• Develops a wage classification system

• Institutes a savings and loan system for workers

• These reforms don’t achieve necessary improvements. So the alternative…...

Five Dollar Day: 1914

• Prevailing auto worker wage was $2.40 /day

• Ford promises $5.00/day if one ‘qualified.’

• How did one qualify? Through an investigation of one’s home life by the “Sociological Department.”

– Marriage proved

– “Good home conditions”

– Good personal habits

– Demonstrated thrift

– If single, must be age 22, for ‘profits’

Questions: paternalism .vs individual liberty

• Can one’s employer enforce living arrangements off the job?

• Can one’s employer demand alteration of religious practices?

• Can one’s employer demand particular family arrangements of workers?

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