WHAT THE EVENT IS ALL ABOUT
It’s been with us for the last 17 years (1994 - 2013)
Public clamor and expectations (hotels have been
booked for February already)
Estimates indicate some P500-M is infused into local
economy during 4-day fiesta (@100,000 spectators)
If nobody does it, somebody else will do it!
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DOT proposes to take the lead in pursuing the conduct of the 2014
ballooning event
RD Tiotuico consulted Usec MVJ about the sudden cancellation; was told
to seek advise from SRRJ
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RD Tiotuico wrote SRRJ letter to pursue the event
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SRRJ approved proposal with funding support on Dec. 3, 2013
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Proposal now elevated to TPB for funding allocation
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Presentation to Usec MVJ and COO Chicoy on Jan 15, 2103 with
agreement on the P5.6-M funding support / suggestion to revise logo
design
RD Tiotuico signed contract with Mr. Steve Kim, a balloon pilot from
Korea to undertake the project with 30 target number of balloons
Title
of Event:
PHILIPPINE INTERNATIONAL FRIENDSHIP BALLOON
FESTIVAL (PFBF)
Dates and Location:
April 10 – 13, 2014, Clark Freeport Zone
Presented by:
Philippine Friendship Balloon Festival, Inc. (PFBFI)
Partners:
DOT / TPB, CDC, CIAC, 600th ABW (PAF)
“It’s more than just hot air…”
(more vibrant activities on the ground: street dancing, cultural shows
(Nayong Pilipino), live bands, quiz bee, cookfest, clowns, lechon
festival, Robotics, car shows (limo and model cars, airsoft, Clark tours,
etc.)
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To promote and develop Clark and Pampanga as
the ballooning capital in Asia;
To foster unity and friendship among balloon pilots
and balloon followers;
To attract more visitors into Clark and the province
of Pampanga thru marketing and development of
major activities such as ballooning and other airsporting activities; and
To generate economic activity in and around Clark
thru travel and tourism.
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Nayong Pilipino
Hotel and Restaurants of Pampanga (HARP)
Pampanga Agents Travel Society (PATS)
Alliance of Travel and Tour Agencies of Pampanga (ATTAP)
Assn of Tourism Officers of Central Luzon (ATOCEL)
Angeles City Tourism Office (ACTO)
Subic Clark Alliance for Development (SCAD)
Manila North Tollways Corporation (MNTC)
Clark Investors and Locators Assn (CILA)
Metro Angeles Chamber of Commerce (MACCII)
Angeles City Four Wheel Drive Club, Inc. (ACFWDC)
Angeles City Four Wheelers Club, Inc. (ACFWC)
Kite Team Philippines
Angeles Aviators (RC Aeromodelers)
Up for bids under www.philgeps.gov.ph
Presented by:
Philippine Friendship Balloon Festival, Inc.
(PFBFI)
Incorporators: Michael Palispis (ATOCEL), Mitch Otsuru (HARP),
Gilda Padua (Ties That Travel / ATTAP), Carlo Ponti Zialcita
(PRA), Lerma Quiambao (LQM Travel / PATS), Danilo Cerdena
(Blue Voyage / PATS), Prisca Narciso (Metro Angeles Travel /
PATS), Jose Moster (HARP) and Marcia Hernandez (Global
Access / ATTAP)
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Philippine Airlines (airline tickets / cargo
shipment)
San Miguel Corp. (food plaza / live bands etc)
Globe or Smart
Petron (fuel for balloons / chase crew)
Ginebra San Miguel
San Miguel Purefoods (hot dogs)
SMC Global Power
Marquee Mall / Ayalaland
Eurotel Intl / Widus Hotel & Casino / Century
Resort Hotel (pilots’ billeting)
SM Supermalls
Air Show
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Hot Air Balloon Friendship Flight (early
morning)
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Night Glow
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Sky Diving Exhibition
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Kite Flying Demonstration/ Lights in Flight
(night kite flying)
(Note: Korean Air Force Aerobatics Jetfighter Team is interested)
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Live bands
The Best of Central Luzon Festivals
Bartending / Flairtending Competition
Corporate Game Shows (airlines / ticketing offices)
Cultural Presentations
Arts and Crafts Demo
It’s More Fun Quiz Bee
Cook-off Competition / Lechon Festival
Car Shows
Fun Run
Airsoft Competition
Nightly Fireworks Display (DOT – R3)
Trade booths (merchandising)
Food Plaza
(close to 400 tented booths)
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Expected to participate in the event are some 20 – 30 balloons
from ASEAN, Europe and USA
DOT will seek the support of DOT overseas offices in
extending invitation to balloon pilots nearest to our country
Will provide incentives for balloon pilots to participate: free
airline tickets / free cargo shipment / free accommodation /
food and souvenir items / awards / honoraria
Will solicit support from San Miguel / Petron / PAL / HARP /
CILA for freebies
Will coordinate with CAAP / Bureau of Customs / NAIA /
Immigration / DOT NAIA
Will solicit support of transportation groups / forwarder for
delivery of cargo and pilots to Clark
Creation of an inter-agency committee (DOT, TPB, CDC, CIAC,
600th ABW, BOC, BID, CAAP, etc.) to handle operational plans
(early release of balloon cargo, storage, etc.)
Mr. Steve Kim (a Korean veteran of ballooning for 30 years) –
balloon event director
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Event Manager - Overall management of the ground events,
secretariat, stalls, daily program, sponsorship packages, financial,
website, ingress / egress, live coverage, concerts (San Miguel), press
conferences, souvenir program, tickets, inter-agency committee
organization
DOT R3- Philgeps , meals, promotions, secretariat, souvenir items,
rooms for pilots, meals, fuel, manpower, uniform T-shirt, IDs, media
screening, fireworks, plaques
HARP – Cook-off competition / sell tickets
PATS / ATTAP – More fun quiz bee, sponsors / sell tickets
ATOCEL – Street dancing, cultural, flairtending / sell tickets
Angeles City Four Wheel Drive – Chase crew
CDC – Traffic, safety, emergency, lights / electrical / water, fencing,
F/A, portable toilets, parking
CIAC – Airport assistance / security
CAAP – Notice to Airmen (Notam)
PAF – Venue, security, exhibits
Financial Support (TPB / DOT)
Entrance tickets sales
Booth rental (food and
merchandise)
Sale of Souvenirs
Sponsorships (to be confirmed)
Parking fee (cars and buses)
TOTAL REVENUES
Expenses (conservative)
NET INCOME (optimistic)
Airfare of balloon pilots, cargo
shipment (balloon),
accommodation, prizes and
honoraria (foreign technical team
for the competition, promo
materials)
P100/ person @ 100,000 pax for 4
days
P15,000 each booth at 400 units
P50 / piece at 3,000 T-shirts
(share from sellers)
PAL, Smart/Globe, San Miguel,
Purefoods etc.
P50 / car (1,000) plus P100 / bus
(300)
PhP 5,660,000
10,000,000
6,000,000
150,000
5,000,000
80,000
26,890,000
9,120,000
17,770,000
P880,000 for each regular shaped
balloons (20 ) at $1,000 each
plus P1,320,000 for each special
shaped balloons (20 ) at $3,000
each
P44,000 ($1,000) / team (30)
2,200,000
Cargo shipment (balloon
baskets / envelopes)
Organizers’ accommodation
P44,000 ($1,000) / cargo (30)
1,320,000
P12,000 / villa / 5 units / 6 nights
360,000
Souvenirs for pilots
Caps, T-shirts, balloon pins,
wooden plaques (P600 per / 200
pieces)
P250 / T-shirt plus cap (4 sets at
200 pax)
120,000
Management of the event
3,600,000
Pilots’ allowance
Pilots’ airfare
Uniforms / caps for
volunteers, officers and staff
Rebate @ 30% (Event
Organizer)
TOTAL
1,320,000
200,000
9,120,000
The rest of the expenses (P12-M) will be handled by sponsors and DOT R-3, e.g.
battle of the bands, street dancing, cook-off, quiz bee, physical maneuvers, etc.)
Pilots’ Honoraria
P88,000 / special shape team (10 )/
P132,000 / regular shape team (20)
Pilots’ airfare
P44,000 / team (20)
880,000
Cargo shipment (balloon
and basket)
P44,000 / cargo (30)
1,320,000
Competition Winners’
Prizes
1st Prize – P300,000 2nd – P1,000 3rd –
P40,000
440,000
Honoraria for Technical
Team (foreign delegates)
/ Observer
Five – man team to share amount
380,000
TOTAL
2,640,000
5,660,000
PAL may sponsor pilot’s airfare and balloon cargo. We may use the remaining funds for
promotional and media programs.
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It’s more than just hot air
Partnership by government and private
sector
More activities on the ground
Air-conditioned tents
Event to be owned by the community
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Creation of a non-stock non-profit corporation
composed of prominent members of tourism
community (SEC-registered already as of Jan 17, 2014)
Key players: tourism stakeholders and major players
All monies earned from the operation of the project is
retained by the organization
Nothing goes to pockets of trustees or directors
(volunteerism)
The organization may commission services of job-order
staff with salaries or wages
Revenues to be used for the same event in the future
To cancel the event is a national disaster
Other LGUs are interested to host the same event due to
media and economic values it generates (Clark may no
longer be viable in the future due to increased flight
operations)
Does the former organizer have a proprietary ownership over
the hot air balloon event?
I believe no person can claim ownership over an event
that is universal in nature like ballooning. The name / title of
the event may be registered with DTI or patent office for
proprietary reason but the event itself cannot be claimed by a
single person. This is just like such events like Sto. Nino
Festival or Lechon Festival. The same event with the same title
is held in a number of places in the country. Our event title PFBF
is already registered with DTI. In fact it was the DOT thru
former Secretary Dr. Mina Gabor who first owned the event. It
was then turned over to the private sector after three years.
Now we are taking the cudgels in the meantime though in some
countries, ballooning takes place twice a year.
Who is organizing the event?
Initially, the Department of Tourism – Region III is taking the lead in
preparing for the 2014 ballooning event to establish the foundation for a
well-oiled machinery like crafting proposals, work program, budgetary
requirements, organizational structure, among other details. Right now, a
non-stock, non-profit private corporation has been registered with SEC to
handle the business side and operation of the project for sustainability. No
single cent will get into the pocket of a single person. Income will be used
for future events.
In other ballooning countries the event is organized by both government
and private sector. The event in Albuquerque, New Mexico, USA is run by
private non-profit organization (www.balloonfiesta.com) with government
support. The Vietnam Intl Hot Air Balloon Fiesta is run by Binh Thuan
Province People’s Committee, Department of Culture, Sports & Tourism
and Chien Thang Company Limited (www.thevietnamguide.com). Saga
Balloon Intl Balloon Fiesta is run by private corporation with support from
Saga-City Promotions Office (http://www.sibf.jp/).
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Endorsement from DOT to CAAP for
issuance of NOTAM / permit to fly from
PAF hangar site;
Endorsement from DOT to PAF for
issuance of permit to use their site as
the venue;
Financial support from DOT / TPB as
start-up capital; and
Technical support from DOT (marketing
and media values).
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Project Presentation - Department of Tourism