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THIS WEBINAR IS PART OF THE
GRANT WRITING PREPAREDNESS SERIES
CO-HOSTED BY:
SHARED ACTION,
AIDS PROJECT LOS ANGELES
CAPACITY FOR HEALTH,
ASIAN AND PACIFIC ISLANDER
AMERICAN HEALTH FORUM
CA STD/HIV PREVENTION
TRAINING CENTER
TODAY’S WEBINAR:
WAS DEVELOPED BY:
Capacity for Health at APIAHF,
a Capacity Building Assistance Program,
with offices in San Francisco and
Washington D.C.
WHO WE ARE:
We are funded by The Centers for Disease Control and
Prevention (CDC) to provide FREE trainings and one-on-one
technical assistance for community-based organizations (CBOs) on:
(1)
Organizational Infrastructure and Program Sustainability,
(2)
Evidence-Based Interventions (EBIs) and Public Health
Strategies, and
(3)
Monitoring and Evaluation.
Webinar:
Developing Logic Models
THIS WEBINAR WILL BE RECORDED AND
M A D E AVA I L A B L E T H R O U G H O U R W E B S I T E S
ALONG WITH COPIES OF THE SLIDES
DEVELOPING LOGIC MODELS
LeConté Dill, DrPH (c), MPH
Experience:
Evaluation Consultant at the American Red Cross, AIDS Service Center, and
Berkeley Youth Alternatives
Centers for Disease Control & Prevention
City of Berkeley Public Health Division
UC Berkeley Center for Cities & Schools
Education:
UC Berkeley School of Public Health
UCLA School of Public Health
Spelman College
Teaching:
Program Planning & Evaluation
Pedagogy
Sociology of the Family
TOPICS OF THIS WEBINAR
Introductions
Conversations
and Questions
Examples of Logic
Models
What a Logic
Model is…and is
not
The Simple Form of
a Logic Model
LEARNING OBJECTIVES
By the end of this Webinar, participants will:
 Have expanded their conceptualization of Logic
Models
 Have a toolkit of various types of Logic Models
 Be able to use Logic Models as a tool for program
planning
 Have at least one practical goal for improving the
current elements of their program(s)
WHAT A LOGIC MODEL IS …
AND IS NOT
FIRST QUARTER
ON LOGIC…
 The relationship
between elements,
and the
relationship
between an
element and the
whole
SOME HISTORY
Logic Models:
 Were originally created
by evaluators in the
1970s
 Became more popular
with the W.K. Kellogg
Foundation’s and CDC’s
use in the 1990s
WHAT IS A LOGIC MODEL?
 A systematic and visual
way to share and present
your understanding of the
relationships among the
resources you have to
operate your program, the
activities you plan, and
the changes or results
you hope to achieve.
$
∆
WHAT A LOGIC MODEL IS NOT
1. It is not reality. Is a simple model that represents
program intention.
2. It is not complete. It does not display many cultural,
social, and environmental factors that influence
process and outcomes outside the program
3. Does not prove causal attribution of the intervention to
the change
4. It is not a Theory of Change. But it relies on a social or
behavioral theory or other theory of change.
5. Doesn’t address: Are we doing the right thing?
A THEORY OF CHANGE…PROVIDES
RATIONALE
It provides rationale for the
arrows in a logic model.
Program
provides
cooking
classes to
teens
Learn and
practice
menu
planning &
cooking skills
Gain
knowledge of
healthy foods
and shopping
tips
Receive
nutritious
free food for
family
Teens eat
better
Improved
nutritional
health
Teens cook for
family weekly
It is the scientific or other
basis for the “logic” in
the logic model.
Example from Dr. Lyn Paleo
WHY USE A LOGIC MODEL?
 The road most
traveled by…
WHY USE A LOGIC MODEL?
 Makes Program Theory Explicit
– “Connects the dots” between resources, activities and
outcomes
 Assists with planning
– See where we are, and where we want to be
– Identify gaps in goals or activities
 Clarifies What to Evaluate
 Helps with communication and consensus-building
LOGIC MODEL: SIMPLE FORM
SECOND QUARTER
EVERYDAY LOGIC MODEL
H
E
A
D
A
C
H
E
Get pills
Take pills
Headache
gone; Return
to work
Example from Dr. James Glasnapp
LOGIC MODELS IN PROGRAM PLANNING
W.K. Kellogg Foundation
LOGIC MODEL: SIMPLE FORM
Source: Kellogg Foundation, Logic Model
Development Guide, www.wkkf.org
Certain
resources are
needed to
operate the
program
If you have
access to
them, then
you can use
them to
accomplish
your planned
activities
Resources /
inputs
Activities
If you
accomplish
your planned
activities,
then you
hopefully
deliver the
amount of
product or
service that
you intended
Outputs
If you
accomplish
your planned
activities to
the extent
you intended,
then your
participants
will benefit
in certain
ways
If these
benefits to
participants
are achieved,
then certain
changes in
organizations,
communities,
or systems
might be
expected to
occur
Outcomes
Impact
COMMON ELEMENTS IN LOGIC MODELS
 Resources / Inputs
–
What we invest
 Activities / Outputs
–
–
Activities: What we do
Participation: Who we reach
 “Chain of Outcomes”
–
–
–
Short-Term (1 to 3 years)
Medium – Term (4 to 6 years)
Long – Term (Impact: 7 – 10 years)
 Connectors
–
Arrows are really “If-Then Statements”
LOGIC MODELS: SIMPLE FORM
Resources /
Inputs
Activities
Outputs
Outcomes
Impact
INPUTS
FACULTY
STAFF
MONEY
TIME
VOLUNTEERS
PARTNERS
EQUIPMENT
OUTPUTS
What we do
Who we reach
ACTIVITIES
PARTICIPATION
Workshops
Counseling
Facilitation
Product development
Curriculum design
Trainings
Field days
Conferences
Participants
Clients
Customers
Users
OUTCOMES
What results for individuals, organizations,
communities..…
SHORT
MEDIUM
LONG-TERM
Learning
Action
Conditions
Awareness
Knowledge
Attitudes
Skills
Opinion
Aspirations
Motivation
Behavior
Practice
Decisions
Policies
Social action
Human
Economic
Civic
Environment
OUTCOMES FOR DIFFERENT TYPES OF
PROGRAMS
PROGRAMS WITH FACE-TO-FACE
CONTACT
SHORT
MEDIUM
LONG-TERM
Changes in:
[Head, heart, and
gut]
Changes in:
[Actions]
Changes in:
[Well-being]
•
•
•
•
•
•
•
•Behavior
•Skills
•
•
•
•
Awareness
Knowledge
Attitudes
Opinion
Aspirations
Motivation
Behavioral intent
•
•
Health
Education
Financial stability
Relationships
(including with
offspring)
Legal condition
Addiction condition
SOCIAL MARKETING PROGRAMS
SHORT
MEDIUM
LONG-TERM
Changes in:
Changes in:
Changes in:
Awareness of
campaign
Attitudes
Behaviors
Group norms
Understanding of
message
Aspirations
Opinion
Motivation
Behavioral intent
Health
Education
Financial stability
Relationships
(including with
offspring)
Legal condition
Addiction condition
POLICY AND ADVOCACY PROGRAMS
SHORT
Media contacts
MEDIUM
Media reps come to
our org for back
story
Messages and
materials developed Media coverage of
issues
Coalition developed
Coalition builds
capacity and skills
LONG-TERM
Regulations or Laws
passed and
enforced
http://www.planning.continuousprogress.org/
TIPS ON CREATING A LOGIC MODEL
1. A logic model should be easy to read and
understand by stakeholders who are only
somewhat familiar with your program.
2. Make it clear who does what and who
receives what. Subject – verb – object
3. Achieve a balance between showing
enough detail and not too much detail.
LOGIC MODELS: EXAMPLES
THIRD QUARTER
HIV PREVENTION EXAMPLES
www.effectiveinterventions.org/Files/MP_LogicModel.pdf
HIV PREVENTION EXAMPLES
www.effectiveinterventions.org/Files/SISTA_Logic_Model.pdf
HIV PREVENTION EXAMPLES
http://www.effectiveinterventions.org/Files/FOY_Logic_Model.pdf
HIV PREVENTION EXAMPLES
www.effectiveinterventions.org/Files/10-0204_Safety_Counts_Logic_Model_(view).pdf
ADDITIONAL EXAMPLES
ADDITIONAL EXAMPLES
W.K. Kellogg Foundation
ADDITONAL EXAMPLES
The VERB™ Campaign Logic Model: A Tool for Planning and Evaluation
Marian Huhman, PhD, Carrie Heitzler, MPH, and Faye Wong, MPH, RD
Preventing Chronic Disease v.1(3); Jul 004
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1253476/
ADDITIONAL EXAMPLES
www.cchers.org
ADDITIONAL EXAMPLES
http://eobhc.net/docs/
FLESHING OUT THE SIMPLE FORM
Resources
Activities
Outputs
Outcomes
Impact
In order to
accomplish out set
of activities, we
will need the
following:
In order to
address our
problem or
asset, we will
conduct the
following:
Once
completed or
underway,
these
activities will
produce the
following
evidence of
service
delivery:
If completed or
ongoing, these
activities will
lead to the
following
changes in the
next 1-3 years,
then 4-6 years:
If
completed,
these
activities
will lead to
the
following
changes in
the 7-10
years:
CHECKING YOUR LOGIC
 Are the outcomes really outcomes?
 Is the longest-term outcome meaningful?
 Is it logical?
 Is it realistic?
 Does it represent the program’s purpose;
response to the situation?
LINKS TO GOALS AND OBJECTIVES
Input/Resources
Activities
Output
Process
Objectives
Effects/Outcomes
Impact
Outcome
Objectives
Goals
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”
Example from Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”
Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”
Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”
Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”
Dr. Julianna Deardorff
“Funding, expertise and supplies provided by this
project to train community health workers to establish
and maintain a misoprostol distribution system and to
provide appropriate community health education will
result in adequate and consistent supply of misoprostol
and a community education network that will lead to
increased acceptability of misoprostol and increased use
of misoprostol by women. These changes will contribute
to improving the health status of the women by reducing
the morbidity and mortality related to postpartum
hemorrhage.”
Dr. Julianna Deardorff
Additional Resources
W.K. Kellogg Foundation’s Evaluation Handbook:
www.wkkf.org/knowledge-center/resources/2010/W-KKellogg-Foundation-Evaluation-Handbook.aspx
Diffusion of Effective Behavioral Interventions (DEBI)
Project:
www.effectiveinterventions.org
CDC’s Framework for Program Evaluation in Public Health:
http://www.cdc.gov/mmwr/pdf/rr/rr4811.pdf
Additional Resources
Slides and a recorded version of this webinar
will be available on the following websites:
AIDS Project Los Angeles- Shared Action
www.sharedaction.org
Capacity 4 Health, APIAHF
www.capacity4health.org
CA STD/HIV Prevention Training Center
www.stdhivtraining.org
Contact us for individualized capacity building assistance
CONVERSATION AND QUESTIONS
FOURTH QUARTER
Thank You!
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