Setting the Benchmark for Best Practices in HR
Dr. Katherine Benziger, Ph.D., USA
Carl Jung
Human Resource
Management
Neuro-science
The Benziger Breakthrough
“Sets the Benchmark for Best Practices in HR Management”
2002 Deloitte & Touche, Latin America
Grounding Jung’s Typology with Breakthroughs in Neuroscience
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
“In the last analysis it may well be that
physiological causes inaccessible to our
knowledge today (in 1926) play a part in this
(Typology).
… reversal of type often proves exceedingly
harmful to the physiological well being of the
organism, often provoking an acute state of
exhaustion.”
Carl Jung
“As a rule, when falsification of type takes place
as a result of external influence, the individual
becomes neurotic later, and
a cure can successfully be sought only in the
development of that individual’s natural way.”
Carl Gustav Jung, physician and psychiatrist
Psychological Types (pages 415-416)
Harcourt Brace and Company in 1926
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
1926
Carl Jung
Physiology and the
Neuro-sciences in 1926
Jung’s in-depth knowledge
of human beings was
tremendous, at a time
when the amount of
knowledge in physiology
and the neuro-sciences
was very limited.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
2006
Physiology and the
Neuro-sciences in 2006
Carl Jung
Jung’s in-depth knowledge of
human beings can be
explained today, because the
amount of knowledge in
physiology and the neurosciences has expanded
tremendously.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
I
H
Best Practices in HR Management
Carl Gustav Jung (1875-1961 Switzerland)
Jung’s Theoretical Model of Type and its Physiological Foundations
Karl Pribram
Physiological Foundations for
Jung’s 4 Specialized Functions
Hans Eysenck
Physiological Foundations for
Jung’s Introversion Extraversion
Richard Haier
Physiological Foundations for
Jung’s Posited Existence of a Natural Lead
which would be each person’s natural compass
Jung’s Typology
1. 4 Specialized Functions
2. Introversion and Extraversion
3. The Existence of a Natural Lead
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
Breakthrough #1: Recognition that Human’s Who are Thriving Experience Flow
Carl Jung
Mihaly
Csikszentmihalyi
Karl Pribram
Other neuro-sicentists
exploring human potential
discovered
Optimal Thinking was
characterized by
Enthusiasm &
Effortlessness
Mihaly Csikszentmihalyi the 1st scientist to report the ground-breaking discovery Optimal Thinking exists
Flow: The Psychology of Optimal Experience: Steps Towards Enhancing The Quality of Life.
1. Mihaly Csikszenmihalyi’s focus was on the mastery & anxiety
2. He proved Flow existed, but did not know how to help anyone
else experience it.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
Breakthrough #2: Recognition that human’s using their brain’s natural preference
also report experiencing Flow
Carl Jung
Karl Pribram
Mihaly Csikszentmihalyi
Richard Haier
Richard Haier the 2nd scientist discovers the existence of an area of focused natural efficiency in our
brains, 1 area which uses only 1/100th the energy.
1. Richard Haier’s focus was on the mastery & electrical efficiency
2. He found that mastery is not nearly as important;
3. Using the 1 area which is naturally efficient is important to
achieve Optimal Thinking which is characterized by
Effortlessness.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
Breakthrough #3: Recognition that people who are not experiencing Flow,
are very often experiencing exhaustion
Carl Jung
Karl Pribram
Mihaly Csikszentmihalyi
Richard Haier
…and that less than Optimal Thinking is characterized by boredom & exhaustion
Richard Haier showed other areas of the cortex even when mastery has been achieved (i.e. the brain is
as efficient as it can be simply through practice) use 100 times the energy used by the area of focused
natural efficiency to “think”. In other words when you are using a non-preferred mode even if you become
competent in something, you will exhaust your brain doing it.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
A continuum of human potential or not?
Less than Optimal Thinking
Optimal Thinking
Exhausting
Flow
Not Dependable
Effortless
Low Self-Efficacy
Dependable
Exhaustion
High Self-Efficacy
Thriving
Using any of your brain’s 3 nonpreferred modes requires it to
burn 100 times the energy every
minute you use it to think
Using your brain’s 1
preferred mode it burns only
1/100th the energy every
minute you use it.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
The Societal Costs of Falsifying Type
Katherine Benziger
1985
Falsification of Type Study
of 10,000 Persons
Carl Jung
Arlene Taylor
Gallup International
Research & Education
Center 2001 study
of 2 million persons
Falsification of Type
Dr. Katherine Benziger (1985, USA, sample of
10,000 persons) using the BTSA and interviews to
determine whether people were falsifying type and if
they were falsifying type what was falsifying type
doing to them. The conclusions were that 70 to 80
percent of the population were falsifying type and
that the those falsifying type were trapped in a less
than optimal life experience, triggering one of both of
the crisis responses regularly.
Now, Discover Your Strengths Marcus Buckingham & Donald O. Clifton. Gallup International
Research & Education Center (2001, 200 countries, 2 million people) “created a revolutionary
program to help people identify their talents, build them into strengths and enjoy consistent, near
perfect performance.” It was the result of a 25 year multi-million dollar retrospective study which found
80 percent of people around the world were not using their natural strengths or gifts.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
The Benziger Breakthrough
Perceiving the Pattern of Societal Costs
Karl Pribram
Physiological Foundations for
Jung’s 4 Specialized Functions
Carl Gustav Jung
1875-1961 Switzerland
Theoretical Model of Type
Richard Haier Physiological Foundations for Jung’s
Posited Existence of a Natural Lead which would
be each person’s natural compass
Why is it so dangerous?
Costs of Falsifying Type
Based on Haier’s breakthrough discoveries about learning,
we now understand why Falsifying Type is so harmful to a person’s physiology.
By leading with a mode other than their brain’s preference, they are forcing their brain to overwork–
to burn 100 times the energy it is set up to burn for hours and hours, day after day.
• Essentially, they are over heating or frying their brain; and
• Causing the Brain to burn more than its allotted 20% of the Oxygen
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
Carl Gustav Jung
1875-1961 Switzerland
Theoretical Model of Type
Costs of Falsifying Type
more about why it is so dangerous
The Oxygen Factor
Richard Haier
Physiological Foundations for
Jung’s Posited Existence of a
Natural Lead which would be
each person’s natural compass
The normal oxygen distribution in the body is:
20 % for the brain
80 % for the rest of the body
This is one of the body’s key operational rules.
When the rule is followed all parts of the brain-body receive the oxygen they
need to do their jobs.
When the rule is violated, when the brain takes too much oxygen, it can throw
the body out of homeostatic balance and causing the metabolism to shift from
anabolic to catabolic.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
Carl Gustav Jung
1875-1961 Switzerland
Theoretical Model of Type
Falsifying Type and Its Societal Costs
Richard Haier
Physiological Foundations for
Jung’s Posited
Existence of a Natural Lead
which would be each
person’s natural compass
Karl Pribram
Physiological Foundations for
Jung’s 4 Specialized Functions
Both Benziger and Gallup found 70-80% of global workforce doing it.
Why is it happening so frequently?
Why have people lost touch with their brain’s inner compass?
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Benziger’s research points to these 3 answers:
1.Maslow’s Hierarch of Needs – to meet “lower level needs”
2.The 400 Year Pattern of The Industrial Revolution set up an educational system
teaching the general population who were expected to be the workers everywhere,
Basal Left skills; and the elite who were expected to be leaders, Frontal Left skills.
3.We didn’t know any better.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Hans Eysenck
Physiological Foundations for
Jung’s Introversion Extraversion
Best Practices in HR Management
Carl Gustav Jung
1875-1961 Switzerland
Theoretical Model of Type
Karl Pribram
Physiological Foundations
for Jung’s
4 Specialized Functions
Richard Haier
Physiological Foundations for Jung’s Posited
Existence of a Natural Lead which would be
each person’s natural compass
The Good News: Now that we know better , we can make a difference:
Implications for coaching and for businesses
Given 70-80% of the population are Falsifying Type, it can be helpful to start by assuming the people with
whom you are working may be Falsifying Type. You will find it will be true for most people. Then:
• Use Benziger & BTSA to identify each person’s natural preference.
• Help them let go of long term habits of using highly developed nonpreferred competencies.
• Help them identify, embrace & develop their natural preference.
• Teach them how to “leverage” their preference.
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
Best Practices in HR Management
Carl Gustav Jung
1875-1961 Switzerland
Theoretical Model of Type
Hans Eysenck
Physiological Foundations for
Jung’s Introversion Extraversion
Karl Pribram
Physiological Foundations
for Jung’s
4 Specialized Functions
Richard Haier
Physiological Foundations for
Jung’s Posited Existence of a Natural Lead
which would be each person’s natural compass
The Benziger Breakthrough
Grounding Jung’s Typology with Breakthroughs in Neuroscience
The Good News:
“Dr. Benziger and her tools help CEO’s and managers effectively manage
the balance between creativity and operations in business.”
Charlie M. Leighton, Chairman of Board, The CML Group
Dr Katherine Benziger, Ph. D., USA Benziger Breakthrough
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