A Better Life:
old age, new thoughts
Philly Hare and Ilona Haslewood, JRF Programme Managers
‘A Better Life’ : Some key early messages
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This is about all of us
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One size won’t fit all
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Let's hear the real experts
A Better Life: old age, new thoughts
Conveying our messages in a new way
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Glimpses of people’s lived experiences mostly through their own
images and words
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Artistic approach - aims to engage hearts as well as minds
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Wanting to reach older people and the wider public – not just our
usual policy and practice audiences
A Better Life: old age, new thoughts
What are the changes we’d like to see?
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Less focus on older age as a problem
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More focus on:
– growing old as a central and valued experience of life
– the rewards of older age and the contributions of older people
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More recognition that society has always had to adapt to
demographic and social change
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Commitment to older people being part of this process.
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life: old age, new thoughts
A Better Life - contacts at JRF
Philly Hare
Programme Manager
philly.hare@jrf.org.uk
Ilona Haslewood
Programme Manager
ilona.haslewood@jrf.org.uk
Emma Stone
Director of Policy and Research
emma.stone@jrf.org.uk
A Better Life: old age, new thoughts