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What is Marketing?
What is Fashion Merchandising?
What is the marketing concept?
What is a target market?
What is market segmentation?
What are the 4 ways in which a market is
segmented?
◦ Geographic, Demographic, Psychographic, Behavioral
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What are the 4 elements of the marketing
mix?
◦ price, product, place, promotion
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What are the 7 functions of marketing?
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Distribution
Financing
Marketing Information Management
Pricing
Product/Service Management
Promotion
Selling
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Nike’s new advertising includes listing the
physical benefits a customer will get by using
Nike products. Nike is segmenting the
market based on?
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Behavioral Segmentation
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Michael Kors has decided to open up a new
store in the Stonecrest shopping center. To
announce this, Kors has a full page ad in the
Charlotte Observer newspaper. Which type of
segmentation is this?
Geographic
Demographic
Psychographic
Behavioral
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How will Lilly Pulitzer guarantee customer
satisfaction of it’s clothing is a consideration
of which element of the marketing mix?
Price
Product
Promotion
Place
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Belk has decided to sell only name brand
clothing in its department stores. Based on
this consideration, which element of the
marketing mix has Belk answered?
Price
Product
Place
Promotion
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Hollister has hired five new employees for the
Holiday Season to better help customers find
the products that they are looking for. Which
marketing function is Hollister improving?
Pricing
Financing
Selling
Product/Service Management
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Chik-fil-a has a customer satisfaction
postcard available at the register to get
feedback on the types of products its
customers enjoy. Which marketing function
is Chik-fil-a addressing?
Pricing
Selling
Distribution
Marketing Information Management
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Walgreens places items such as candy, gum,
lighters, and magazines up front by the cash
registers for customers to pickup as they pay
for their order. What type of consumer goods
are these items?
Shopping Goods
Specialty Goods
Convenience Goods
Industrial Goods
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At which stage of the business cycle would
fashion retailers see a gradual increase in
consumer purchases of fashion products?
Recession
Recovery
Depression
Recession