Value of the Natural Environment
Conference
A developers approach - Using the locality as an
opportunity not a constraint.
Andrew Day
Director Architecture, Design & Sustainability
Creating Places People Love
Countryside creates places of character &
quality, where people aspire to live & where they
feel a true sense of belonging
Brand model
Positioning
The
Place Maker
Essence
Proposition
Places people love
We create places of character and quality
designed to strengthen people’s sense of
belonging and build lasting value for all
Drivers
Character
Belonging
Value
Countryside’s active and future sites
Private housebuilding
Active sites
Future sites
2
8
Partnerships
Active sites
Future sites
8
15
11
23
3
Partnerships
9 1
14 2
11 16
28 22 8
12
1
14 31 13 6
10
13
30 32 3
6 26
10
12 9
29
21
5 25 24
5
7
11
7
4
33
4
17
15
16
34
27 20
18
19
New Homes
Partnerships
Temp. access
Great Notley Garden Village, Braintree - 1993
Before
After
Great Notley Garden Village, Braintree
Great Notley Garden Village, Braintree
• Aerial as now
Great Notley Garden Village, Braintree - 2009
Greenwich Millennium Village, London
Greenwich Millennium Village, London
Accordia, Cambridge
• 10002
Accordia, Cambridge
Great Kneighton & Cambridge Biomedical Campus, Cambridge
Great Kneighton, Cambridge