Keynote presentation by Mike Galloway

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sustainable mixed communities
the importance of placemaking
Mike Galloway
Director of City Development
Dundee City Council
placemaking is….
• not just about visual aesthetics
• but the art of making real places
• deals in four dimensions
• physical, social & economic
• applied masterplanning
masterplanning is….
• more important than architecture
• more effective than planning
• increasingly misunderstood
• concerned with the ‘big picture’
• about facilitating placemaking
typology of masterplanning
• blueprints
• design code
• masterplans
• design guides
• design briefs
• design frameworks
forms of implementation
• consultant to private client
• local planning authority
• regeneration partnership
• developer
• landowner
key techniques
• achieve essential urban design qualities
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permeability
vitality
variety
legibility
robustness
• establish clear development framework
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streets
blocks
spaces
activities
building relationships
key techniques
• form a robust delivery mechanism
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vision
partnership
governance
resources
proportionality
• engage with stakeholders
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community
government
investors
developers
users
some examples
crown street
ardler
dundee waterfront
conclusions
• aspire to real four dimensional places
• nb. physical, social & economic
• importance of masterplanning
• design qualities
• clear framework
• robust delivery
• stakeholder engagement
• match typology to form of implementation
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