An introduction to
GrowthAccelerator
What is GrowthAccelerator?
•
Business secretary Vince Cable
officially launched the £200m
government-backed
GrowthAccelerator service on May
23rd 2012.
The aim
•
To help up to 26,000 of England's
brightest growing SME and start up
businesses achieve their ambitions
with rapid, sustainable growth.
To deliver £2.8bn of growth and
55,000 high value jobs
Document Title
Version X
Date
Types of Growth Coaching Projects
Coaching projects fall into one of three channels
• Business Development Coaching
• Growth Through Innovation
• Access to Finance
• Funding for Leadership and Management Training related to the
growth challenges of your business can compliment all of the above types
of coaching project
• Networking and connectivity opportunities for the Growth
Accelerator Alumni growth community
Document Title
Version X
Date
Business Development Coaching
Examples of coaching being delivered in live 1-2-1 projects include:
Strategy
Sales: Process
Contract Bidding
and Management
Management
Structure:
Change and
Implementation
Marketing:
Strategy
Implementation
and Channel
Management
Creation of Value Customer Service
Proposition
Process
KPIs: Agreeing
and Setting
Analysis of
Customer Base
Document Title
Version X
Recruitment
Planning
Date
Exit Planning
Change
Management
Growth through Innovation
Examples of coaching being delivered in live 1-2-1 projects include:
Document Title
Setting
Innovation
Goals
Generating New
Ideas
Developing an
Innovative
Organisation
Creating
Competitive
Products and
Services
Understanding
Unmet
Customer Needs
Finding and
Winning Grants
for Innovation
Version X
Date
Collaboration
and Partnering
for Innovation
Our Growth Coaches
We have a large experienced and independent pool of professional coaches
• Coaches are selected in collaboration with you to match your unique
business needs
• They offer a flexible and tailored approach
• Coaching typically takes place over a period of three to nine months,
depending on the deliverables of your project
• They often provide sector expertise
• Coaches are paid by Growth Accelerator based on delivery and results
Document Title
Version X
Date
The Growth Assessment
Understanding Your Growth Aspirations and Challenges
• Initial telephone discussion – is the scheme right for your business?
• Completion of interactive assessment tool GROWTHmapper
• Small amount of financial information is collected by Growth
Manager
• Face to face meeting with Growth Manager to discuss the
GROWTHmapper results and agree the core themes of the Growth
Coaching Project
• Scope of Support document drafted (specifying the growth coaching
project) contracts are signed, the growth coach is introduced and
work commences
• The Growth Manager is your dedicated point of contact throughout
Document Title
Version X
Date
Eligibility and cost
• Aimed at MDs who want to double their business in 3 years
• SMEs only - fewer than 250 employees, less than £40m turnover
• Registered in the UK and England
• Any sector
• Growth Accelerators pays the coach, based on delivery and client satisfaction
Document Title
Version X
Date
GrowthAccelerator – Leicestershire County
Company Category
6% 5%
Feb 2014
Sep 2013
191
Dec 2013
Aug 2013
Nov 2013
133
Jul 2013
116 122
168 181
Small < 49 headcount and ≤
£10 million Turnover or ≤
£10 million balance sheet
55%
Version X
Medium < 250 headcount
and ≤ £50 million Turnover
or ≤ £43 million balance
sheet
Date
Percentage
Manufacturing
Business services
IT
Consulting
Construction
Retail
Building Control
Training
Healthcare
Automotive
9.6%
8.3%
6.4%
3.8%
3.8%
3.8%
3.2%
2.5%
2.5%
2.5%
Leicestershire Workstream
Combinations
Start-up (less than 12
months)
Micro < 5 headcount and ≤
£2 million Turnover or ≤ £2
million balance sheet
34%
Document
Title
Leicestershire
County Analysis
May 2013
Apr 2013
Mar 2013
62
Jan 2013
Dec 2012
Nov 2012
Oct 2012
Sep 2012
Aug 2012
Jul 2012
Jun 2012
0
May 2012
50
47
30 38 42
21
18
13
2 10
Apr 2012
100
95 102
80 91
Feb 2013
150
161
142 153
Jun 2013
200
Oct 2013
250
Jan 2014
Leicestershire Cumulative Total of Signed
Contracts
Top ten sectors
250
200
147
150
Scope of support service
and LMAS
100
50
Scope of support service
only
33
11
0
Access to Finance
Business Development
Coaching
Growth Through
Innovation
GrowthAccelerator – Leicestershire County
Leicestershire & National Barriers to Growth
76%
80%
70%
55%
60%
50%
41%
40%
38%
38%
30%
51%
23%
27%
20%
10%
10%
9%
9%
9%
5%
3%
1%
0%
Skills & Staff
Finance
Sales & Marketing
Strategy &
Management
Innovation
Competition &
External
Constraints
Premises &
Infrastructure
Leicestershire & National Big Ideas to Drive Growth
35%
30%
33%
30%
32%
26%
24%
25%
19%
20%
15%
15%
14%
12%
6%
2%
Salaries
Leicestershire
Retention
National
26%
18%
16%
14%
12%
10%
4%
5%
5%
0%
Expansion
Diversification
Document
Title
Leicestershire
County Analysis
Version X
Service
Date
Sales & Marketing
Strategy
Innovation
Renew & Sustainability
4%
Skills & People
Second Year Survey Results (choose relevant
stats)
Satisfaction with the team
• 91% of businesses were satisfied with the quality of their Growth Manager
• 94% of businesses were satisfied with the quality of their coaches
Positive impact
• 74% of businesses said that as a direct result of support , they have or they expect to
increase the number of people employed
• 81% of respondents said that as a direct result of support , they have or they expect to
increase the turnover of their business
• 77% of respondents 'agreed' that GrowthAccelerator has provided them with
something that they could not have got from any other source
Highly recommended
• 97% of businesses would recommend GrowthAccelerator to others
• 97% of stakeholders would recommend GrowthAccelerator to others
Document Title
Version X
Date
Growth Accelerator – Supporting the growth
of your business
• It’s a bespoke service, focussed on the specific needs of your
business
• It is delivered by private sector growth experts – Grant Thornton,
Winning Pitch, Pera, Oxford Innovation and backed by Government
• It is outcomes-focussed – the coach only gets paid on results
Document Title
Version X
Date
Mark Taft
07867 352596
mark.taft@growthaccelerator.com
www.growthaccelerator.com