Functional Areas This is also known as the different departments within the business What different functional areas/departments do think most businesses have? Marketing Finance Sales Human Resources Administration Research and Development Production Customer service What do you think each of the following departments do? Marketing Finance Sales Human Resources Administration Research and Development Production Customer services Marketing and sales The processes designed to meet the needs of the consumer Market research both primary and secondary research Primary – collecting information first hand e.g. questionnaires Secondary – analysing information which has already been gathered e.g. company reports Marketing and sales Marketing also deals with what is commonly known as the 4 Ps: product, price, place and promotion Most well known is promotion – deals with advertising, sales promotions and PR (public relations) and publicity campaigns. Sales Businesses can sell in many ways Sell through retailers Personal selling – through sales reps e.g. insurance Mail order Internet selling Customer service Customers expect- knowledgeable staff, prompt attention/service, polite and helpful staff Duty to provide a positive shopping experience – to make the customer feel important The type of information provided to customers varies and the member of staff may not know the answer but it must be dealt with correctly Customer service The type of information provided to customers varies and the member of staff may not know the answer but it must be dealt with correctly Staff must also be able to give advice which is appropriate to the individual customer Customer service Provide credit facilities Deliver goods After-sales service – returned goods, repairs service, technical queries, maintenance service, complaints Research and development This function deals with Developing new products Making improvements to existing products Often the result of research carried out – products developed with designers so that they are useable Activity Make a poster which includes the following: The various functions of business Give a brief explanation of what each function does On the back poster: Explain how the different departments work together. Give examples. Explain how the different functions help a business to achieve it’s overall aims. Task Consider Tesco and decide which of the functional areas they have and exactly what each functional area does? Give one example of how each functional area is reliant on others to support its activity. Explain and evaluate how these functions contribute towards achieving the business’s aims and objectives.