Employers and LinkedIn
Anastasia Bergmann, HRM
Employment and Employee Relations Manager
HealthAlliance Hospital
Company
LOGO
Agenda
1. New world of recruitment
2. LinkedIn options for employers
3. Recommendations and Tips
4. Questions
My LinkedIn Profile
Most Visited Websites
May 10, 2012
• Google ranked #1
• Facebook ranked #2
• YouTube ranked #3
• Yahoo ranked #4
• Twitter ranked #8
• Craigslist ranked #9
• LinkedIn ranked #10
• WordPress ranked #23
• Indeed ranked #73
• CareerBuilder ranked # 142
• Monster ranked #143
LinkedIn Poll
LinkedIn Network
* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from
http://www.youtube.com/watch?v=kcEpVyAxLmY
How Employers Use LinkedIn
• Develop and expand a personal network of professionals
• Stay in touch with former, valued, trusted colleagues for
potential future employment
• Actively search for candidates among LinkedIn members by
searching on keywords
• Develop a complete, keyword-rich profile for your company on
LinkedIn
• Search for potential employees by past or current employer
• Search for employees based on references from
recommenders you trust
How Employers Use LinkedIn
• Can ask your current employees to activate their networks to
reach out to potential passive candidates for jobs
• Can use InMail, your internal inbox at LinkedIn
• Respond to questions in the Answers section of LinkedIn
• Can join groups at LinkedIn
• For a fee, can post jobs on LinkedIn and recruit and hire
candidates
• People seeking employment can search LinkedIn free of
charge
LinkedIn Members
Active - 20%
Passive - 60%
Passive Candidate
Works on doing their job better
• Not on job boards
• Resume not up-to-date
• Only listen to good opportunities
Active Candidate
Works on Job Search
• Has a resume ready
• Reads jobs & actively applies
• Follows many opportunities
* “See How Recruiter Can Help Agency Recruiters Find Top Talent” retrieved on 5/14/2012 from
http://www.youtube.com/watch?feature=endscreen&v=4sFhJsv_qqg&NR=1
* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from
http://www.youtube.com/watch?v=kcEpVyAxLmY
Job Search
Job Search
* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from
http://www.youtube.com/watch?v=kcEpVyAxLmY
Join Groups
* “Succeeding with LinkedIn.com: How Agency Recruiters Find Top Candidates” retrieved on 5/14/2012 from
http://www.youtube.com/watch?v=kcEpVyAxLmY
Groups Tab
Benefits of Joining Groups
•Networking
•Learning about industries
•Free advertisement
•Posting job openings for free
•Polls
LinkedIn Groups - Example
People Search
People Search
HealthAlliance Hospital
Sharing Jobs
Additional benefits
Embedded Video
Promotions
Careers Page
Page Statistics
Companies I follow…
Profile to Resume
2012 Trends
• Companies will further embrace social media recruitment and are likely to
spend more time on social networking sites like LinkedIn and Facebook.
• Companies may consider increasing budgets for social recruiting and
develop strategies utilizing social recruitment applications.
• Prior to in-person interviews, online interactions may occur on a social
networking site.
• Expect more expensive career fairs and offline events be replaced with less
costly networking applications.
• Job seekers may need to build online profiles through social networking
sites to get attention of companies hiring.
• Expect further development of social applications within Facebook and
LinkedIn.
LinkedIn Tips For a Strong Profile
•LinkedIn profile head shot
•Open with a solid headline
•Keywords are key
•Proper email address
•Connect with other LinkedIn users
•Get your profile to 100% complete
•NETWORK!!!!
Thank you!
QUESTIONS?