Preparing Your Business for a
Mobile Future…Are you ready?
Presented by:
Enterprise Mobility Solutions, Inc.
Tonight’s Agenda
• Preparing your business for the mobile revolution
• Do you know about the Mobile Revolution
• Is your business prepared
• What is a Mobility Strategy and why do I need one
• Having a plan VS. Mobility as you go
• The financial promises of Mobile Technology for your
business
• How to begin planning today
• Next Steps & questions to ask yourself or of your business
• Questions
Page 2
Opening Introduction
• Who we are
• What we do
• Our focus on Mobility/AT&T
• Leave your Card/Info if you would like more info/workshop
• Offer to all who attend…
(Free NetBook to anyone who attends tonight and hires us
to help order mobile services)
Page 3
Are you Aware of the Mobile Revolution?
• Technologies
• Line of Business Applications
• The impact any of these can have on your business:
Customers/ Venders, Employees
• Have you looked into your competition lately?
• Has your specific industry began adapting mobile
technology?
Page 4
Are you Prepared for Mobile Technology?
• Do you use mobile devices and solutions today?
• Do you have total awareness of your companies use of
mobile technologies… Large or Small – Basic or Advanced?
• Finally, does your company have a clear focus of what
Employees or Departments would hold the greatest
benefits?
Page 5
Mobility Strategy
• Creating a clear vision/plan for Mobile Technology
• What is a mobility strategy and why do we need one?
• Aligning your mobility strategy with all other corprate goals
and objectives
• Being aware and prepared with a strategy will prove to be
the most valuable tool you/your business has during the
next 12 – 24 – 36 months!
Page 6
Having a Plan VS Incorporating Mobility as
you go
Page 7
Mobility Promises Significant Financial
Gains
• Industry Specific Business Applications
• Examples of our own experiences/customers
• Play a Quick video of the Safelite Testimonial
• For those who don’t adopt to this technology…
• In this economy it could have devastating effects
Page 8
How to start planning…
• Call us 
• Do assessments of your internal uses of Mobile Technology
• Company owned and delegated as well as…
• Uses of your employees personal devices
• Assess your Competition – Are they using the technology?
• Determine how prepared your resources are to handle
incorporating more Mobile Technology/devices
Page 9
How to start planning…
• Determine how prepared your resources are to handle
incorporating more Mobile Technology/devices
A. IT
B. Help Desk
C. Accounts Payable/Receivable
D.
• Do you have people in the field/remote workers?
–
If even a few… you should already be prepared.
Page 10
To Learn more or to receive a free copy of:
“Creating a Mobile Strategy”
Please fill out a form and leave it with me.
Thank you,
Enterprise Mobility Solutions!
Page 11
AT&T’s Vision
Our global network
delivers a seamless world
We let people choose
of communications
how, when and where
to our customers.
they communicate.
Connect people with their world,
everywhere they live and work,
and do it better than anyone else.
We’ll set the pace for
progressive innovation
and unmatched
customer experience.
Page 12
Business Trends Driving The Market
Globalization
Virtualization
Mobile Society
Page 13
Voice centric
Brief History of Mobility in Business
1983
Ameritech began the
first United States
commercial cellular
service in Chicago,
AMPS
Data centric
1985
1998
AT&T Wireless
offers the first
national one-rate
wireless service
price plan, Digital
One Rate
1991 / 1994
FCC spectrum
allocation and
auctions for 800 /
1900 band
completed
1990
1991
Mobitex
1995
1996
Regional 2G
CDPD
1998
BlackBerry 950 Pager
2000
2008
AT&T launches
BlackBerry Bold
2005
2004
2002
2006
National 2.5G
National 2G Data
1st Global
EDGE
GPRS
3G devices
1XRTT
2003
2005
First Integrated
3G
HSDPA
BlackBerry
1985
ARDIS
IBM Field Service
City of LA Parking
1st Public Wireless Data Networks
Enabled Key Vertical Apps:
Field Service
Public Safety
Page 14
Birth of the Killer App Wireless Email and
Middleware for Field Service
Apps
1st national high speed wireless
Compelling integrated devices
enabled broad email adoption and
national field service deployments
Global 3G wireless
Broadband enabled devices
enabling broader mobilization of
business applications
Mobility Adoption Today
Driving real-time information & location to the edge of the business
Page 15
Wireless Value Drivers
What Businesses Expect from Wireless
INCREASE
PRODUCTIVITY
64%
REDUCE COSTS
52%
IMPROVE CUSTOMER
SATISFACTION
28%
REDUCE STAFF
20%
INCREASE EMPLOYEE
RETENTION
16%
IMPROVE DATA
QUALITY
16%
CREATE COMPETITIVE
DIFFERENTIATION
8%
INCREASE
REVENUE
8%
Wireless Value Drivers
•
Workflow enhancers
– Work order management
– Sales order quote / commit
•
Knowledge enhancers
– Knowledge base lookup
– Mobile inventory
•
Transaction enhancers
– Alerting & response
– Print
•
Reporting enhancers
– Sales Pipeline
– Executive Dashboard
Two Areas of Focus for Today’s Businesses:
1) Broad Impact from adoption of Wireless Email & Remote Access beyond executive ranks
2) Deep Impact from Mobility in the Right Business Processes
Page 16
AT&T Mobility Value Prop
Get more done each day, respond to customers quicker and
take advantage of every opportunity with AT&T
Page 17
Mobility Product Portfolio
Wireless
Management
Tools
Platform
Voice
Services
Mail &
Messaging
AT&T BusinessTalk Plans
Enterprise
Paging
Smart
Devices
Laptop
Mobility
Industry
Solutions
Page 18
Device
Insurance
Mobility Beyond Email
Industry / Process Examples
CONSTRUCTION – TIME/JOB/ORDER MGT
INSURANCE - CLAIMS
HIGH TECH MFG – BREAK/FIX
TRANSPORTATION - AVL
CPG – DIRECT STORE DELIVERY
Email
Beyond
Executive
Ranks
Wireless Access
to Internet,
Intranets,
Portals
UTILITIES – FIELD SERVICE
HEALTHCARE – HOME CARE
BANKING/INVESTMENTS - CRM
PHARMACEUTICALS - SFA
Page 19
Improving Business Processes
Fleet / Asset Management
•
GPS-enabled devices to communicate vehicle / asset
tracking info to an enterprise computer or via a
hosted solution
Location-Based Services (“LBS”)
•
Impact individual productivity and operations via
navigation, mapping, tracking and reporting utilizing
GPS-enabled handheld devices
Field Service Automation (“FSA”)
•
Extend enterprise data and applications to mobile
devices providing real-time information to field
personnel
Sale Force Automation (“SFA”)
•
Page 20
Extend enterprise data and applications to mobile
devices providing real-time information to sales
personnel
Case Studies
Sales Force Automation
Field Service Automation
Page 21
adidas America
Situation
• Capture orders generated during sales calls to
retail customers
• Improve customer service with quick ability to
determine product availability and eliminating the
need for callbacks on orders
Solution
• Wireless solution deployed on BlackBerry devices
allows sales rep to check inventory and place orders
• Application development was low cost and solution
was easy to deploy
“Just one order paid
for the solution”
Tim Oligmueller
SFA Manager, adidas America
Page 22
Value/Benefits
• Inventory checks and order entry
at customer location drives sales
• Ability to immediately impact
customer satisfaction
• Up-to-date information gives
marketing teams and buyers early
look at trends
Company Facts
• Leading sporting goods manufacturer
• Over 1,000 employees
• 200 U.S. sales representatives
Source Refrigeration & HVAC, Inc.
Situation
• Eliminate paper work order forms & cell phone
dispatch
• Improve inventory accuracy
• Capture customer signatures and drastically reduce
the time between call complete and invoice
• Gain customer data for analysis and preventative
maintenance
Solution
• Wireless solution deployed on ruggedized Windows
Mobile devices
Value/Benefits
• Reduce billing errors
• Workforce management with
automatic time card entry and PO
tracking
• Real-time work scheduling and
dispatch, eliminating paper work
orders
• Field is able to check inventory status and place
orders directly from remote location
“No paperwork, it’s fantastic.”
Sergio
technician, Source Refrigeration & HVAC, Inc.
Company Facts
• Leading independent Refrigeration & HVAC
Supermarket Contractor in US
• 400+ technicians
Page 23
Looking Ahead: VideoShare for Business
Key Elements:
• “See what I see while I am talking to you”
• Mobile-to-mobile and (future) mobile-to-pc
interaction
• Available on broad array of devices
• Enterprise-grade security
• Enterprise application integration
Business Benefits:
• Dramatically improve quality & efficiency of
communication & collaboration
• Simultaneous voice and video enables true
mobile collaboration, increasing
productivity
• Extend value of IM, Video Conferencing &
other applications
• Expand VideoShare community across
wireless & wireline users (roadmap)
Page 24
Voice Call
Video Stream
2 Way Voice – 1 Way Video
Next Steps
Embrace Mobility
To Learn More
Contact:
Jason Ashton
314-880-7201
Page 25
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