3Q Programs & Incentives
© 2013 IBM Corporation
IBM Internal:
Link to Current Guide
NA Storage BP Programs Reference Guide
IGF Trade-in for Violin
514-179 May 22, 2014
Trade-In for Tape
514-175 May 19, 2014
Solution Accelerator
514-137 April 16, 2014
4% rebate paid to Resellers on the list price of
FlashSystems when sold with Power and PureFlex.
IBM Trade-in payment to End User for old disk equipment when
BP
they purchase XIV Gen 3, V5000, V7000 or DS8870 and

IGF IGF Trade-in payment for Violin (CC1405-112)
*F
Trade-in
payment
to
End
User
for
Tape
equipment
when
IBM
BP
they purchase 3588, 3592, TS4500, TS7720, TS7740 * F
IBM 5% rebate on IBM Storage HW billed revenue, 15% on SW

BP
when sold together via PPA. Bonus on select bundles.
047, SP2 CC1402-048
Feb 27, 2014
No Charge Removal
IBM 313-120 BP 513-498
Dec 4, 2013
V3700 Advanced
Function Incentive
513-449 313-107
Oct 23, 2013

IBM
BP
Competitive Market
Rewards SP1 CC1402- BP
IBM
BP
TPC
DS3000
V3700
Cisco
Trade-In for Disk /
Brocade
514-150 April 28, 2014
ProtecTier
HE Tape
Flash/Server Attach
Expires Aug 26, 2014 – 70% discount on FlashSystem 840
demo machines, must retain for 6 months
LTO
FlashSystem
SVC / VSC
514-082 Feb 26, 2014
DS5000
IBM
BP
SONAS
FlashSystem Demo
N series
Link Description
DS8000
Announce letter(s)
Announce date
V5/V7000
XIV
Program/Offering
8% rebate paid to Specialty Resellers on approved
competitive accounts - effective Jan 1, 2013 can not be
combined with Solution Accelerator
F
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No Charge for pickup/disposal of IBM and Non-IBM
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equipment when customers purchase new IBM equipment
513- Business Partners receive a rebate for the value of one
449 Advanced Function (Turbo, FlashCopy, Remote Mirror or Easy
IBM Tier) when they sell a V3700 min config. BPs may chose
BP
offer the function at no charge to their End User.
to
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514-188 June 2, 2014
Business Partners can receive a $1,000 USD ($1,030.93
IBM CAD) rebate for each eligible new IBM Storwize® V3700
BP
minimum configuration they sell to an End User Enterprise
that has a qualifying IBM DS3000
V3700 Federal End
User SP1 514-189
IBM
BP
Withdrawn effective July 7, 2014 - Business Partners can
receive a 5% list price credit on V3700 when they sell to
Federal End Users.
F

V3700 Incentive for
BPs who sell to
DS3000 End Users
SP2 513-402 June 4,2014
nbearry@us.ibm.com June 16, 2014
IBM Internal and IBM Business Partner Use Only
* = US Only
F = Federal eligible 2014 IBM Corporation
NA Storage BP Programs Reference Guide
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Brocade Gen5
IBM
Blade-Up Plus RPQ BP
RPQ - Buy 2 or 4 Port Blades with the 2499 and get 3
or 6 Port Blades an no additional charge

IBM Gen5 SAN
Bundle Special Bid
IBM
BP
Sell two or four 2499s get a better price to win via
special bid - indicate promo in special bid notes.

IBM
BP
RPQ - Buy SAN768B-2 or SAN384B-2 Director AND
takeout a Cisco MDS, and GET 32 or 48 port blade free
(optics not included)
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IBM
BP
RPQ – Get 2nd POD Activation and 16G optics at no
additional charge

IBM
BP
RPQ – Get key router features needed for IP
Replication or Mirroring at no additional charge

IBM
BP
RPQ – Get 2nd POD Activation and 16Gbps or 8Gbps
optics at no additional charge when sold with Storwize
or FlashSystem
IBM Internal and IBM Business Partner Use Only
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Contact Rhett Kaiser
Contact Rhett Kaiser
Brocade Gen5
Trade-Up RPQ
Contact Rhett Kaiser
Brocade Gen5
Switch-Up RPQ
Contact Rhett Kaiser
IBM 2498-R06
Router RPQ
Contact Rhett Kaiser
Enterprise Bundle
Switch POD-Up
Contact Rhett Kaiser
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2014 IBM Corporation
DS3000
BP – US
BP – CA
V3700
CA CC1401-078
April 3, 2014
BP Reps receive 1200 points for conducting an Oracle
AWR report assessment for FlashSystems. Points can
be redeemed for merchandise or Visa card. Also earn
points for FlashSystem and HV Storage education
modules or sales of eligible HV storage products.
Cisco
AE Guide
IBM – US
IBM - CA
Brocade
Assess and Earn
Know Your IBM
(KYI) US CC1404-076
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ProtecTIER
IGF Offer
HE Tape
CC1405-106
May 1, 2014
Business Partners can offer the IGF Companion Lease
offering to the IBM Advanced System Placement
Program for unique payment terms from IGF.
F
LTO
FlashSystem
SVC / VSC
DS5000
IBM BP
SONAS
Advanced System
Placement 313-041
N series
Description
DS8000
Link
Announce letter(s)
Announce date
V5/V7000
XIV
Program/Offering
NA Storage BP Programs Reference Guide - Assessments / Services
Contact
Storage Infrastructure
Optimization (SIO)
Assessments
Contact Linda Shea
STG Migration
Factory
Contact Terry Moody
Post Sales Migration
Contact John Oldham
Channel Post Sale
Migration
Storage funded cross brand (STG, SWG, GTS) assessment
designed to recommend efficiency and transformational
BP optimization solutions associated with explosive data growth
and underutilized capacity. Nominate to SIO Leader: EAST: Kevin
IBM
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Carrington kcarring@us.ibm.com WEST: Henry Ringel-hringel@us.ibm.com CANADA: John
Kokonis- jkokonis@ca.ibm.com FEDERAL: Walter Walls walter.walls@us.ibm.com
Pre-sales funding for Virtualization, Consolidation, and TCO
IBM assessments, Storage/SAN Assessments Studies, Proof of
Concepts, Migration tools Collateral and Education,
   
BP Xenobridge, Novus, Softek, XIV, Diligent, SVC, TPC and
GDPS Workshops, Benchmarks, IMT deployment of Solution’s
Architects
N/A
Data Migration Assistance to Close IBM Storage Business Funding Amount Based on Net Field Financial Revenue
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N/A
IBM will fund Specialty and Specialty Elite Partners for
Competitive Migrations services they provide - Max. 6% of net
field financial revenue
 
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Contact John Oldham
VSI Assessment point in time collection of SAN configuration
file & analysis, provided at No Charge to the Business Partner
Contact Katie Miles
for approved nominated accounts.
Brocade SAN Health Broc SAN Health Check analysis and graphs detailing Network
ade topology and performance data available to Business Partner
Check
Contact Rhett Kaiser
at no charge from Brocade.
Detailed independent analysis and recommendations of SAN
RSI (Regional System
infrastructure performed by Regional System Integrators
Integrator) Program
Contact Henry Ringel
funded by IBM
VSI Assessments
DS3000
V3700
Cisco
Brocade
Link Description
ProtecTier
HE Tape
LTO
FlashSystem
SVC / VSC
DS5000
SONAS
N series
DS8000
V5/V7000
XIV
Program/Offering
VSI
IBM Internal and IBM Business Partner Use Only
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2014 IBM Corporation
2014 Storage Channel Incentives
 Earned discount: not street price competitive
– Registration provides ability to Special Bid to increase discounts
On-going Incentives for AAS ordering
 Minimum Margin
– Is automatically applied in the grid on ALL Storage Hardware, Software and Software
Maintenance (Reseller on Organic IBM, Non-Organic varies)
– Applies in all cases on End User Discount Table but mostly in Yellow and Red.
– Combines with all incentives
 FlashSystem and Server Incentive:
Back-end rebate
Solution Accelerator
CMR
-OR-
Special bid
Registration
– Billed revenue rebate on Storage Hardware, Software and Software Maintenance
– Excludes Non-Organic AAS products and ProtecTier
– Can not be combined with Solution Accelerator
 Solution Accelerator
– Billed revenue rebate on all IBM Storage Hardware and Software, Additional rebate on SW
when sold together via PPA. Bonus on select bundles.
 Trade-in program (US only)
-OR-
No Charge Removal
Minimum Margin
 Competitive Market Rewards (CMR): Competitive nominated accounts/opptys
– Spec/Elite partners only
Storage Trade-in
Flash & Server
Incentive
Earned
– FlashSystem list price rebate when sold with Power and Pure
– Combines with all incentives
– Trade-in payment to End User for old IBM and Non-IBM disk when they purchase XIV Gen
3, V5000, V7000, DS8800, FlashSystem
– Trade-in payment to End User for old IBM tape when they purchase 3588, 3592, TS7720,
TS7740
– Can be combined with No Charge Removal Program when there is more than one product
to return that is not eligible for a Trade-in
 No Charge Removal Program (US only)
– No Charge for pickup and disposal of old IBM and Non-IBM Storage when new IBM
Storage is purchased
Not a part of special bid
IBM Internal and IBM Business Partner Use Only
© 2013 IBM Corporation