CRY Corporate Responsibility Summit Leadership and Corporate Responsibility A Presentation by : Harsh Mariwala Chairman & Managing Director Marico Limited The business of business is more than business Each organisation plays a role in improving mankind Members Community PURPOSE Associates Shareholders Consumers Firms of Endearment • Best Selling book authored by Raj Sisodia, Jagdish Sheth & David B. Wolfe • A set of publicly traded FOEs were compared with the 11 Good to Great Companies • Firms of Endearment strive for a share of heart • Emotionally bond with your customers, employees, suppliers • Reap benefits of superior offerings and responsiveness • Give communities in which you operate reasons to feel pride in your presence Firms of Endearment • The set of publicly traded FOEs were compared with the 11 Good to Great Companies. This is what was discovered: – Over a 10-year horizon, FOEs outperformed the Good to Great companies by 1,026 percent to 331 percent (a 3.1-to-1 ratio). – Over five years, FOEs outperformed the Good to Great companies by 128 percent to 77 percent (a1.7-to-1 ratio). – Over three years, FOEs performed on par with the Good to Great companies: 73 percent to 75 percent. CSR in Marico Our Purpose: ‘Be More. Every Day’ Purpose-Associates • Safflower Contract Farming – Sowing 10,000 acres on land usually barren in Rabi • Sourcing through collection centers constitutes about 40% requirement now Purpose-Associates Market Structure MCC Structure Coconut Farmer Coconut Farmer Copra Converter Copra Converter Transportatio n Charges, Brokerage Local broker / Transporters Disintermediation.. And benefit to the farmer Vandikaran Commissio n Vandikaran (Market broker) Trader Commission Copra Traders in Terminal Markets The Coconut Market Trader Profit Brokers Brokerage Oil Millers MCC Purpose-Members • Member’s Volunteering Programmes – to help individual members to pursue their own CSR passion • Parenting Workshop at Corporate Centre/ Other Centres • Yoga Classes at our offices • Member Assistance Program • Free Professional and Confidential Counseling Purpose-Brands Nihar Naturals – “Chhotte Kadam Pragati Ki Aur” initiative • Focusing on Children’s education • Started in Village Lusa, Mirzapur, Uttar Pradesh • 2% from every bottle sold contributed to the cause of children’s education in Partnership with CRY India • Funding 19 projects across UP, MP, Rajasthan and other regions • Each project expected to touch around 25 – 30 villages in these regions • Brand Ambassador – Vidya Balan Purpose-Society • ‘Joy of Giving Week’ celebrated across locations impacted more than 2000 lives • Assistance to neighboring communities • Education assistance • Sanitation in school (Bangladesh) • Repair of roads, places of prayer Marico Innovation Foundation Mission Fuel Innovation in India To provide the nation with • a belief – that Innovation is feasible – that Innovation is the way to leapfrog India into the center stage of global leadership • a framework – to leverage innovation for quantum growth Key Initiatives so Far • Innovation for India Awards • Publication of Research based books – “Making Breakthrough Innovation Happen” – (bestseller with more than 50000 copies sold) Key Initiatives so Far contd… • Innovation Acceleration Programme (phase I) : Two projects were successful Accelerated in 2011 • Yuva Parivartan : A non-profit school drop-out employability program Before incubation : 18000 youth every year After incubation : Youth Impact increased to 100,000 in 2011 Projected to reach 400,000 in 2012-2013 • Waste Wise Trust : Holistic disposal of solid waste Before incubation : 1.5 metric tonnes solid waste per day After incubation : 15 metric tonnes solid waste per day (Non-profit to for-profit (Hybrid) model transformation; model to be ready for replication by 2013) Leadership is the ultimate advantage! When it is present, it makes all other advantages possible. Purpose makes true leadership possible The Fundamental shift in Leadership Stakeholder Value New Leadership Competence Driven Purpose Driven Current Leadership Shareholder Value The purpose of life is a life of purpose! THANK YOU!