TOOLS FOR CORPORATE
ENGAGEMENT
July 2010
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Introduction
Bill Morrison is the Chief Operating Officer for Easter Seals Nebraska.
In this role, Bill is responsible for the direct service programs and
day-to-day operations for one of the most successful non-profit
organizations in the region. Bill has over 15 years of executive
management experience in business development, operational
improvement and strategic planning. As the COO, Bill is responsible
for all direct service programs, financials and internal operations for
Easter Seals Nebraska.
Bill attended the University of Nebraska and Bellevue University. He has
previously chaired the Board of Directors for the National
Association of Street Schools and has participated in advisory
committees for the Omaha Street School, Open Door Mission,
Salvation Army and Special Needs Council of the BSA.
Creating Solutions, Changing Lives
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Today’s Objectives
Three Primary Objectives:
1.
Corporate Engagement is a Process
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2.
The objective is to understand Easter Seals Nebraska’s business
process and relate that to your organization.
Practical Application
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3.
The objective is to preview the templates Easter Seals Nebraska used
both for their Board of Directors and for employer engagement.
Exercise
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The objective is to begin thinking about your organization’s business,
network and project goals.
Creating Solutions, Changing Lives
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ESN Program Timeline
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Jun. - Jul. 2008: ESN was educated by VR regarding pending
changes to the National Ticket-to-Work program.
Jul. - Oct. 2008: ESN developed a business case and educational
materials to initiate a new EN Program.
Milestone! Nov. 2008: ESN was approved as an EN.
Nov. 2008 - Jul. 2009: ESN developed internal processes to acquire,
process and administer Tickets.
Milestone! Jul. 2009: ESN receives first payment from Maximus.
Jul. 2009 - Oct. 2009: ESN refined program infrastructure.
Oct. 2009 - present: ESN is a recipient of MIG funding to expand,
replicate and educate our EN Program.
Jan. 2010 - present: ESN develops employer engagement materials.
Milestone! May 2010: ESN signs first Employer MOU.
Creating Solutions, Changing Lives
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Program Development
Phases
Idea Stage
• Rural Solutions Online Resource
Center
• Transportation Management
Command Center
Mobility
Coordination
Creating Solutions, Changing Lives
ESN Mobile
Day Camp
ESN Ticketto-Work
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Program Development
Phases
1. Initiation - Business Case, Pro Forma, Program Goals – Begin
with the end in mind; Define your vision; Explain your mission by
defining “How will you reach your vision?”; Plan your steps; “Do
the financials make sense?” Outcome: Committee Approval
2. Planning - Business Plan; Answer the WWWWW and H of the
program; Outcome: Board Approval
3. Execution - Operational Plan; includes timeline and program
implementation; Review and refine program; The goal is a solid,
sustainable infrastructure. Outcome: Program Team Approval
4. Growth - Strategic Plan; Once the model has matured, the
program is readyMobility
to expand it’s boundaries.
Coordination
Creating Solutions, Changing Lives
ESN Mobile
Day Camp
ESN Ticketto-Work
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Business Concept
Easter Seals Nebraska (ESN), serving Nebraskans with special needs since
1924, seeks to create a new program that will serve individual’s that
seek to become more independent through employment. As the next
generation of our Workforce Development service, this program will
utilize work incentives from the Ticket-To-Work program along with
our staff experience to supplement our current service line.
ESN will become an Employment Network (EN) in conjunction with
changes being made to the National Ticket-To-Work program.
As an Employment Network, ESN will develop processes and procedures to
assist beneficiaries in finding and retaining employment, execute
an outreach plan to fellow providers to educate on the benefits of
becoming an EN and replicate a fee-for-service business model that
encourages businesses to hire individuals with special needs.
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Market Research
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In Nebraska,
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The Population is estimated at over 1.75 million.
Over 200,000 are served by Medicaid.
The number of Tickets in the state of Nebraska is
52,676.
Every county has Tickets but Douglas, Lancaster
and Sarpy have 50.7 % of the total.
Our goal - Employment for those who want to
work and opportunities for all.
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Opportunities
• Become an Employment Network (EN)
• Partner with another entity/EN
• Establish a coalition or group of entities
• Consider Partnership Plus (VR) relationships
• Consider establishing an Employment Network
of Record.
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Board Support
Easter Seals Nebraska staff is asking the Board of Directors to approve
the creation of the Employment Network program. This program
will be an extension of our current Workforce Development service
and come under the direction of Angie Howell, Workforce
Development Program Director and encompass the following
vision:
Create opportunities for individuals with special needs to become
Independent Through Employment Services.
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Board Support
Our initial charter over the next twelve months will be to utilize staff
expertise and secured funding to develop the following
deliverables:
1.
Develop the Employment Network Business Plan, including a
complete needs assessment, market analysis and Pro Forma.
2.
Assist with the development of program infrastructure,
management data systems and training.
3.
Conduct outreach and build strong working relationships with
local government, providers and stakeholders.
4.
Advocate for the expansion of employment opportunities for
individuals that have a desire to work.
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Dealing With Corporate Mindset
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Who: CxO’s, Human Resources, Passions
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What: You’re Business Idea
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Why: It’s your mission, business and it sells itself
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WHAT IS IT?
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How: A Practice Presentation
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Success can come if we:
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Build Trust
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Seek a Win-Win-Win Proposal
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Cultivate Relationships
It will take time - Agility is not a corporate characteristic!
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Exercise
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Identify LHF
Ask questions!
Develop a plan
See the spreadsheet
5 - close relationship with
a decision maker; 3 relationship with an
employee;
1friend of the disabled,
willing to talk with ESN
Company
Apogee Retail, LLC.
City/County
Columbus
Lead
Jim D.
Creating Solutions, Changing Lives
Contact
Julie
5 - large company that
employs the disabled and
looking to hire;
3 - small to medium
company that employs
the disabled;
1 - known supporter of
hiring the disabled
Network
Priority
5
5
13
Questions
Creating Solutions, Changing Lives
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