How to Become
a Mobile Success Story
A fireside chat with Gameloft & Millennial Media
Gonzague de Vallois
SVP of Publishing
Gameloft
Lichi Wu
Head of Global Monetization Solutions, SEA
Millennial Media
How to Become a Mobile Success Story
Gameloft arrived on the digital and social games scene in 2000
and quickly became a global leader. However, the company’s
continued success over the years has been fueled by their desire
and ability to evolve game development, focus on innovative new
platforms and effectively monetize their efforts.
Join us for a fireside chat as we explore the strategies and tactics
Gameloft has employed to propel their rapid regional and global
growth.
We’ll talk about their emerging business in Southeast Asia,
discover the ways they are using mobile advertising to not only
monetize, but grow their base of daily active users, and
understand where the “freemium” model fits in their overall
business strategy.
gameloft.com / millennialmedia.com
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Stay Connected
Gonzague de Vallois, Gameloft
SVP of Publishing
gameloft.com / @gameloft
Lichi Wu, Millennial Media
Head of Global Monetization Solutions, SEA
millennialmedia.com / @millennialmedia / @lichiwu
S.M.A.R.T.™ Reports
Millennial Media’s Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.™), launched in
March 2009, delivers monthly insights on key mobile advertising trends for brands and agencies.*
Mobile Mix™ Reports
Millennial Media’s Mobile Mix™: The Mobile Device Index, launched in March 2010, highlights key
mobile advertising market trends, focusing primarily on mobile manufacturers, devices, operating
systems, connected devices, and developer trends.*
*Report findings are based on Millennial Media's platform and campaign data.
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