Stevia – Business plan

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Stevia
natural way to
sweeten your life
Stevia
sweetener of the future
 leaves
(fresh, dried, ground)
 liquid extracts
 powdered extracts
 other forms (Stevia blends)
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Stevia is adaptable and capable of being
cultivated in different climate zones
Propagation through seeds is very difficult due
to self-incompatibility which results in sterile
seeds
in vitro propagation is an alternative technique
for rapid multiplication of stevia within a short
span of time
it will be done in the School Micropropagation
laboratory
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A- induction of shoot
buds
B- induction and
proliferation of
multiple shoots
C- rooting in vitro
D- well rooted in vitro
generated plantlets
E- initial stage of
acclimatization in
sterile sand
F- advanced stage of
acclimatization in
sand, soil and farm
yard manure
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Food companies
Plant pharmacies
University of Agriculture in Zagreb
(scientific research on Stevia is carried
out by the Faculty departments at their
laboratories)
EU as a great potential market
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Bio Stevia Ltd. is the only company
currently on the Croatian market
Potential market is quite large and is
still expanding
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Design a web page
Put advertisments in the newspapers
Cooperation with the University of
Agriculture in Zagreb and Osijek
Cooperation with Bio Stevia Ltd.
Raising public awareness on using
Stevia as a natural sweetener
This project has been funded with support from the
European Commission.
This publication [communication] reflects the views
only of the author, and the Commission cannot be
held responsible for any use which may be made of
the information contained therein.
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