Consumers in the Collaborative Economy
Key trends and Opportunities to Drive Digital Innovation
MARCO TORREGROSSA
Founder and Managing Director
European Sharing Economy Coalition
marco.torregrossa@euro-freelancers.eu
What if …
peer to peer exchanges
peer to peer services
peer to peer transportation
peer to peer accommodation
peer to peer finance
peer to peer education
peer to peer meals
peer to peer production
peer to peer pet sharing
Welcome to the
Collaborative Economy
Consumers Innovation
in the Collaborative Economy
Consumers are becoming:
Consumers are acting like:
 Co-owners

Hotels
 Co-designers

Restaurants
 Co-creators

Transport operators

Manufacturers

Universities

Banks
 Co-sellers
 Co-distributors
 Co-financiers
 Co-teachers
Source: Jeremiah Owyang, Crowd Companies
THANKS!
MARCO TORREGROSSA
Founder and Managing Director
European Sharing Economy Coalition
marco.torregrossa@euro-freelancers.eu